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  • FirstBook5GreatWaystoFindFundingforBooksandMore

    AToolkit

    Spring 2017

    www.fbmarketplace.org

  • TableofContentsTheGoalofthisToolkit 2

    YourFirstStep-DetermineHowMuchMoneyYouNeed 2HowtoUsetheWishlistTool-ATutorial 3

    TheDotheMathCalculator 5

    YourNextStep:SecureFundingForYourProgram 5

    Tools&TipsforFundingGoalsofupto$500 7Tip1.AskYourProgram/SchoolLeaders 7Tip2.InviteLocalBusinessestoHelp 8Tip3.StartanOnlineCrowd-FundingCampaign 10Tip4.HostaFundraiser 11Tip5.SeekLocalGovernmentFunding 15

    AwardYourSupporters 17

    Conclusion 18

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 1

  • TheGoalofthisToolkitWeknowthatmanyFirstBookmembersoftenbuybooksusingmoneyfromtheirownpockets.

    Othershavebudgetsthatjustarentbigenoughtomeettheneedtheyhave.Thistoolkitis

    designedtogiveyouideasandtoolstoexploreothersourcesoffunding.Therecommendations

    aresimpleanddontrequirealotoftimeoreffort.ThisFirstBookFundingToolkitprovidesactionableideasthatwehopewillhelpyousecurethefundingyouneedtohelpyourstudents

    succeed.

    YourFirstStep-DetermineHowMuchMoneyYouNeedItmaysoundintuitive,butpricingoutyourwishlistisagreatwaytogainclaritywhenitcomesto

    gettingfunding.Doyouneed$50,$300ormorethan$500topurchaseresources?To

    determinewhatyoullneed,firstdecidewhatyouwanttodo.Giveeverystudentinyourclass

    threebooks?Sendabookhomeeachweekofyoursummermealprogram?Onceyouhaveyour

    goal,usetheWISHLISTtoolwhenloggedintoyourFirstBookMarketplaceaccounttocreateyouridealorder.Thiswillletyouknowhowmuchmoneyyouneedtoobtain.Onceyouhavethe

    goalclearlyarticulatedandthefundingamountneeded,youcanexploreyourfundingoptions.

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 2

  • HowtoUsetheWishlistTool-ATutorial

    1. LogintoyourFirstBookaccount.2. SelectanitemthatyoudliketoaddtoyourWishlist.JustbelowthegreenAddtoCart

    button,youllseeAddtoWishlist.Clickthislinktoaddtheproducttoyourwishlist.

    3. YouwillhavetheoptiontoContinueShoppingorGotoYourWishlist.SelectContinue

    Shopping,andrepeatsteps2and3untilyouhavealloftheitemsforwhichyoudliketorequestfunding.

    4. Onceyouveaddedthelastitemtoyourwishlist,scrolltothefarrightsideofyourscreen.YouwillseeacolumnthatsaysMYWISHLISTScrolltothebottomofthislistandclick,GoToWishList.YoucanalsoreachyourwishlistfromyourAccountDashboard.

    NOTE:Itemsinawishlistarenotonhold.Ifaproductsellsout,itwilldisappearfromyourwishlist.

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 3

  • 5. Thiswilltakeyoutoasummarypagewhereyouwillseeyourfullwishlist:

    Onthesummarypage,youwillneedtomanuallycalculatethetotalamountneededforyourproject/initiative.Simplymultiplythepriceofeachitembythequantityyouneedtoorder.Addtogetherthetotalpricesforeachitemtodetermineyourgrandtotal.

    6. Inadditiontousingthewishlisttooltorefinetheamountthatisneededforyourproject,youcanalsoshareitwithothers.Whenyouareready,clickShareWishlist.Anewscreenwillopen,andyouwillbeabletoentertherecipient'semailaddress,andwriteapersonalnote.ClickSendandyourwishlistwillappearintheiremailinbox.

    7. Therecipientwillreceiveanemailsimilartothefollowingwithyourwishlistitems:

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 4

  • TheDotheMathCalculatorShowinghowyouwillimpactthechildrenyouserveisanessentialstepinsecuringfunding.

    Demonstratingtheabilitytomaximizeeverydollaryoureceive--andhowmuchyouwillsaveby

    purchasingfromFirstBook--canencourageprogramleadersandcommunitymembersto

    providefinancialsupport.UsingthefollowingDotheMathcalculator,youcanshowyour

    school/programleadersandothersjusthowmuchtheirdollarswillstretchwhenyoupurchase

    fromFirstBook.

    Heresanexample:

    RetailPrice FirstBookPrice

    $10.99/book $3.85/book

    x30copies x30copies

    $329.70 $115.50

    Yousave$214.20bypurchasingfromFirstBook.

    Intheexampleabove,abudgetof$300wouldserve27studentsatretailprice($300/$10.99=27),but78studentsattheFirstBookprice($300/$3.85=78).Lookforwaysto

    makethispointcleartofunders.

    Thisisgreatnewstosomeonelookingtosupportyourprojectbecauseitshowsyourabilityto

    maximizeeverysingledollarandsupportmorestudents.

    YourNextStep:SecureFundingForYourProgramNowthatyouknowwhatyouwanttoaccomplish,andspecificallyhowmuchmoneyyouneed,itstimetoconsideryouroptions.Isitasimplerequesttoyourschoolorprogramleader?Couldyoumeetyourgoalwithabakesale,ordoyouneedalargerfundraiserinvolvingthewholecommunity?Youhavemanychoiceswhenitcomestogettingfundstosupportthechildrenyouserve.Reviewthefollowinglisttoseewhichone(s)fityoubest.Andgoodnews:theresourcesyouneedsampleletters,emails,scriptsandevenhelpfulwebsitesareincludedrighthereinthistoolkit!

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 5

  • 5GreatWaystoFindFundingforBooksandMore

    Pleasenote,thefundingoptionsareratedonaneaseofusescaleof1-5.Itemsranked1requireminimaltimeandeffort.Optionsranked5requiresignificanttimeandeffort.

    Ease FundingOption

    Summary ToolkitResources Pg.

    1 AskYourSchool/ProgramLeaders

    Yourschoolprincipalorprogramdirectormayhavefundingavailabletosupportyourpurchase.

    Lettertemplaterequestingfunds

    FirstBookWishlist

    7

    1 InviteLocalBusinessestoHelp

    Localorganizations,fromthedrycleanertotheRotaryClub,maybeabletosupportyourprojectorprogram.Thissectionincludesresourcestofind,contactandsupportthem.

    Howtofindlocalserviceorgs

    Scriptforinitialconversationwithorganizations

    Thankyounotetemplate

    8

    2 StartanOnlineCrowd-FundingCampaign

    Onlinefundraisingcampaignscanbeagreatsourceoffundingandexposureforyourschool/program.Learnhowtogetstartedandreceivehelpfultipsinthissection.

    OverviewofFirstBookCampaigns

    10

    3 HostaFundraiser

    Fundraiserscanbelow-liftwaystogeneratefundsquicklytopurchaseresources.Thissectionincludesfundraisingideasaswellastemplatestoplanandlaunchyouridea.

    10FundraisingIdeas EventChecklist SamplePressRelease

    11

    5 SeekLocalGovernmentFunding

    Localelectedofficialsmaybeagreatsourceofsupportandfundingtoaidyourprogram/project.Learnhowtofindthemandstartyouroutreachinthissection.

    Linktostatedatabaseofallelectedofficials

    Templateletter

    15

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 6

  • Tools&TipsforFundingGoalsofupto$500Tip1.AskYourProgram/SchoolLeadersUsethisoptiontoreachouttoyourschoolorprogramleaderstoexploreavailablefundingfrom

    yourorganizationsgeneraloperatingbudgetorotherspecialfunding,suchasTitleIfunding.

    Belowisasuggestedemail/lettertemplatetosendtoyourprincipal/director.Besuretoincludea

    summaryoftheitemsyouwanttopurchase,thepurpose,numberofkidsyouwillreach,andyour

    savingsbypurchasingfromFirstBook!

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SampleLettertoSchool/ProgramLeaderRequestingFunding Note:Copyandpastethetextbelowandthenpersonalizethesectionshighlightedinyellow.Westronglyrecommendyouattachacopyofyourwishlisttothisemail/letterforyourschool/programleader. DearPrincipalSmith,ImwritingbecauseIvediscoveredasourceoflowcostbooksthatIbelieveourschool/community/program/studentscouldgreatlybenefitfrom.FirstBook(www.firstbook.org)isanationalnonprofitorganizationthatprovidesnewbooksandeducationalresourcestochildreninneed.Theyofferresourcesat50%-90%offtheretailpriceandareonlyavailabletoeducatorsworkinginlow-incomecommunities.

    Asyouknow,Iamworkingon(descriptionofyourproject),andwouldlovetogiveourstudents/program/etc.resourcesthat(whatstudentswillusethebooksfor).Iveresearchedthecost,andwithFirstBook,thematerialswillcostusjustpriceofitemsfromyourwishlist,whichisfarlessthantheretailpriceofretailpriceofitems.Iknowthatwehavealimitedbudget,andIdliketoknowifwehaveanyfundingavailabletopurchasetheseresources.

    Iwouldliketoexploreouroptionssothatourstudentshavethebenefitoftheseresources.Will

    youpleaseletmeknowifthereisfundingavailableforthispurchase,and,ifso,whatisthe

    processforaccessingit?Thankyouforyoursupport.Itisgreatlyappreciated!

    Sincerely,

    YourName

    ThistoolkitisprovidedbyFirstBook.Learnmoreatwww.fbmarketplace.org. 7

    http://www.firstbook.org/
  • Tip2.InviteLocalBusinessestoHelpLocalorganizationsandbusinessescanbegreatsourcesofsupport.Theyarealreadyapartof

    thecommunity,andoftenlooktosupportinitiativesthatbenefitresidentsand/orhelpthem

    attractnewcustomers.Ourrecommendationsandtoolsforreachingouttolocalbusinessesand

    organizationsareasfollows:

    1) Createalistoforganizationsandbusinessesthatyouwanttoreachoutto.Thelistshouldincludetheowners/managersfirstandlastname,fullbusinessname,phone

    numberandmailingaddress.Itmaybehelpfultowalk/drivearoundyourschools

    neighborhoodtomakesureyouincludelargeandsmallbusinessesinthearea.For

    example:

    a) Thelocaldrycleaner

    b) Cornerstore/Conveniencestore/Bodega

    c) Laundromat

    d) Localrestaurants(pizzashop,popularbreakfastplace,etc.)

    e) Gasstations

    2) Determinehowmuchyoudlikeeachorganizationtocontribute.Doyouwanteveryonetocontribute$25,orshoulditbe$100,ormore?Thinkofwhatisreasonableforthese

    businesses.Aretheymorelikelytodonateasmallerorlargeramount?Canyouspecify

    differentrecognitionfordifferentdonationlevels,suchasaBronze,Silver,andGold

    sponsorship?

    3) Usethescriptbelowtoreachouttothevariousorganizations.Whetheryoumakephonecalls,orspeaktotheowners/managersinperson,thisframeworkwillhelpyouget

    apersuasivemessageacross.Note,pleasepersonalizethesectionshighlightedinyellow.

    Hi,thisisJaneDoeandIamateacheratABCElementary.MayIpleasespeaktotheownerormanager?(Note,youALWAYSwanttospeaktothedecision-maker!)

    Hi(owner),mynameisJaneDoe,andIama

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