first approach: google analytics analysisportfolio.kristelaranda.com/ux_kristel_aranda.pdf · home...
TRANSCRIPT
UX-UI DESIGN PROCESS
Problem: Low conversion.Case study: Helloworld cruise booking process.
High bounce rate in the search results section and product page.
Low repeat visitors rate.
Low average session length.
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1First approach: Google analytics analysis
2Goal/Output
Search, �nd and book a cruise to visit The
Mediterranean in a speci�c date/duration
for 2 adults and 2 children.
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User experience analysis: Testing personas5 users - The magic number
Recruit: Find people that �t your target audience.Documents: Facilitator script, User detail form, User instructions, User tasks/scenarios, Facilitator comment form.
Finding a solutionDraw up the
recommendations. Attach rapid mockups.
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Evaluating the results:Look for patternsResults are subjective, so discuss them with the team.
Prioritizing resultsDraw up the scopes and include the changes in the following spring.
4 Creating the user interfaceBefore
After
4 Creating the user interfaceBefore
After
5
Main resultIncreased the conversion rate by 2.1% in the next 2
months.
Evaluating the modi�cations: Conversion + Google analytics analysis
6Test your assumptions again :The user experience always could be better.