#firmday 28 march 2014 360 resourcing - creating a seamless candidate journey through ats
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TRANSCRIPT
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CREATING A SEAMLESS CANDIDATE JOURNEY THROUGH THE USE OF AN APPLICANT TRACKING SYSTEM.
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WHAT WE WILL COVER
1. Who we are and our areas of expertise
2. From the old world to the new
3. The big advantages of a Candidate Management System
4. Our ideal candidate journey
5. Our findings
6. Q&A
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THE OLD WORLD
Crawford MackOperations Director & Non-Exec
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THE OLD WORLD
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THE OLD WORLD
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FAST FORWARD TO THE NEW WORLD
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IT’S ALL ABOUT ENGAGEMENT & INFLUENCE
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360 - A HYBRID RESOURCING BUSINESS – FROM 2009
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ABOUT USHistoryo Established in 2009 by Tomas Coulter and Stephen Rundello Expertise in media-buying and providing consultative adviceo Development of advanced ATS System
Presento Fasted growing online recruitment company in UKo 450+ clientso Team of 65
Specialismso Recruitment Softwareo Retail & Hospitalityo Head Officeo Commercialo Not-for-Profit
Visiono Fresho Brighto Engaging
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FROM THE OLD WORLD TO THE NEW
Carly ShorthouseKey Account Director Contact UsPerm Recruitment
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WHO HERE USES A CANDIDATE MANAGEMENT SYSTEM?
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THE BIG ADVANTAGES OF AN ATS?
• Increase engagement and influence• Reduce drop out rates• Applicants are customers • Increase quality and reduce quantity• Increase referrals • Increase fill rates• Save time • Improve ROI – (within the backdrop of an increasingly competitive job
market)
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THE BIG ADVANTAGES OF AN ATS?
• Increase engagement and influence• Reduce drop out rates• Applicants are customers • Increase quality and reduce quantity• Increase referrals • Increase fill rates• Save time • Backdrop of an increasingly more competitive job market
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PERFECT JOURNEY?
Journey Starts Here………..• Model the ideal candidates• Prepare your “message” to hit their hot
buttons – balanced language / NLP etc• Optimise the copy for search engines• Advertise on the job boards• Integrate as appropriate with social media • Get the CV… for the talent pool
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PERFECT APPLICANT JOURNEY?• DIRECT or RE-DIRECT……………..?• Capture CV’s or re-direct from job board adverts directly to
jobs on your careers page
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PERFECT APPLICANT JOURNEY?
• How many stages does an applicant pass through before they get their details in-front of you..
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PERFECT APPLIANT JOURNEY?
• Straight forward and fast application process
• Multi-platform compatible
• Able to return to complete form
• Shepherd candidates automatically through stages
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PERFECT APPLICANT JOURNEY?
• Fully branded application acknowledgment
• Setting expectations-next stages
• Enhanced Applicant experience-
• e.g. Retailers – offering £money off vouchers
• Ensure you appreciate the time they have taken to apply
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PERFECT APPLICANT JOURNEY?
ATS- Unlimited Automatic emails :
• Shortlist• Keep on file• Reject• Interview Request• Reject from Interview • Online Assessments • Offer-starter packs
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TALENT POOL WITH AN ATS• Advanced Boolean search technology• Google-map view of candidates• View Talent Pool’s social media profiles
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PERFECT APPLICANT JOURNEY? • Consider current and future application habits..
Which is your applicant going to be..
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MANAGE ALL APPLICANTS- VIDEO
• Great first stage screen
• Increases candidate buy in and reduces time wasted
• Build into the ATS
• Although – you have to watch them!!
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ONLINE CANDIDATE INTERVIEW PORTAL
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ONLINE CANDIDATE INTERVIEW PORTAL
• Integrated with every device
• Instant email and SMS confirmation
• Simple interview cancellation
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FULL DIARY MANAGEMENT
• Online portal to view interviews by day, week and month
• Full outlook diary integration
• Easy candidate management and cancellation
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ON-BOARDING
• Automatic survey of experience
• Auto survey of candidate journey?
• Feed candidates directly into HR system
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WHAT SHOULD YOU MEASURE?
Most ATS can measure everything.. Key areas:
• Days to hire
• Days to response time
• Days to shortlist
• Days to interview
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MAKING IT SEAMLESS
Fully branded online attraction
• Top-job boards used to maximise attraction
• NLP expert optimisation
• Reduced cost-per-hire
Your ATS
• Fully integrated candidate tracking and management software
• Reduce time and cost
• Integrate with careers page and social media channels
Bespoke Reporting
• Reports can be added bespoke to your needs
• Analysis of campaign effectiveness
• Full E&D reporting
Your Journey
• Good providers will build it
• Needs to be bespoke to you
• Build with the end in mind!
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Q&A
Thanks for listening