THE CFO as the Change Agent

Fintech and High-Performing Airlines

Noel ConnollyVP Sales-MEA – CellPoint Mobile

TODAY’S AGENDA

• Revenue Opportunities• Seamless, Omnichannel

Operations• Mobility & Technology• Airline Modernization• Competitive Advantage• Passenger Satisfaction

The CFO as the “Change Agent”: New Roles, New Responsibilities, & New ExpectationsWhy CFO-Led Change is Important

FINTECH & THE AIRLINE MARKET

FINTECH: “Fintech refers to new applications, processes, products or business models in the financial services industry.” (Definition: Wikipedia)

INDUSTRYDISRUPTOR

REVENUE OPPORTUNITY

CUSTOMER ENGAGEMENT TOOL

FINTECH’S GROWTH & INFLUENCE

$5 Billion invested in Fintech in Q1 2016-47% YOY Q1 growth(Accenture/CBInsights)

38% of 2015 fintech investments involved PAYMENTS(Venture Scanner)

Estimated $762 Billion (USD) In global digital travel sales by 2019 (eMarketer)-$220 B in U.S.-$185 B in western Europe-$14 Billion in Central-Eastern Europe

19 private fintech companies valued globally at $58.7 billion (USD)-14 handle payments or lending (Accenture/CBInsights)

75%+ of airline passengers travel with mobile devices and want to pay via mobile (SITA)

FINTECH: CHALLENGES FOR AIRLINES

Legacy Systems & Operations

Mobile-Centric and Mobile-First Passengers, Technologies & Devices

Security concerns

Lengthy Time to Market for Solutions

Disconnected Data in Divisional Silos

Disconnected Sales Channels

Move Out of Traditional CFO Accounting/Finance Zones to:

Ride Innovation Waves Fueled by Fintech Innovators “Digitalize” Business Operations

Create End-to-End, Passenger-Centric Data & Operations Integrate Data For End-to-End View of the Passenger Explore Blockchain Capabilities for Open Architecture

Strategies Capture Mobile-Centric Direct & Ancillary Revenues Meet Passengers’ Mobile Behaviors & Expectations Position Airlines for Resilience Maintain a Competitive Advantage

CFOs MUST RE-IMAGINE FINANCIAL OPERATIONS

IN AN AGE OF TREMENDOUS CHANGE…AIRLINE CFOs MUST EMERGE ASAGENTS OF CHANGE

AIRLINE CFOs MUST BUILD BRIDGES TO……

C-SUITE

Turn Payments into Revenue Generators

• Launch mobile payments and advocate other fintech initiatives

IT & Customer Service

Streamline Data, Projects & Timelines

• Create and Integrate Passenger-Centric Data Into All Airline Operations

• Speed Time-to-Market for New Solutions

E-Commerce

Support omnichannel sales/transactions

• Create More Paths to Purchase

• Turn “Lookers” into “Bookers”

• Engage & Satisfy Passengers

FINTECH AND CFOS IN 2020: PREDICTIONS“Perhaps chief technology evangelizer, chief strategic engineer or chief operations partner should share the billing with the finance title.”

“CFOs today are expected to fill all of these roles.”

Forbes.com 2015, “The Future of the CFO

Questions?

United States1111 Brickell Avenue, 11th Floor, Miami FL 33131Phone: +1 (305) 913-7115 Noel Connolly, VP Sales

CellPoint Mobilenoel@cellpointmobile.com +971 – 50 - 948 - 5954

DenmarkArne Jacobsens Allé 7, 5th Floor, DK-2300 Copenhagen Phone: +45 70211512

United KingdomThe Broadgate Tower, Level 12, 20 Primrose StreetEC2A 2EW LondonPhone: +44 (0)2075962743

India8th Floor, Regus World Trade Center, Kharadi, PuneMaharashtra 411016

Singapore51 Changi Business Park Central 2The Signature level 04-05Singapore 4860669Phone: +65 6701 8558           +65 6701 8566

UAE34th Floor, Swiss Tower,Jumeirah Lakes Tower,Dubai, United Arab EmiratesPO Box 643718Phone: +971 4 561 3723Fax: +971 4 561 3799