finnish companies taking smart shortcuts to uk growth
DESCRIPTION
This is a talk I gave on 17th October 2013 to a delegation of Finnish companies. The talk covers some of the best practice examples of Finnish companies growing in the UK. To find out more about this talk, please email [email protected] Mark Harris Marketing BoostTRANSCRIPT
![Page 1: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/1.jpg)
Taking smart shortcuts to local growth
![Page 2: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/2.jpg)
What’sinstore…
• Who,What,Why?• Embracethedifference• Localise• Personalise• Produc;se• Socialise• Tribalise
![Page 3: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/3.jpg)
Who,WhatandWhy?
• Whoarewe?• Whatdowedo?• WHYdowedoit?• Whofor?“Marke'ngBoosthashelpedustoiden'fyanddevelopnewbusinessopportuni'esintheUKandlocaliseourProductandMarke'ngoffer.Theirmarketknowledgeandstrongnetworkofconnec'onshelpedtoshapeourthinking,developourownpartnernetworkandcon'nuetogrowourpresenceintheUK.”Ville Osterlund,Managing Directorwww.interquest.com
![Page 4: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/4.jpg)
Embracing our differences…
![Page 5: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/5.jpg)
Makeadifference
• ProductUSP• Technology• Marke;ngcampaign• Loca;on&Availability
![Page 6: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/6.jpg)
Findingthefamiliarfusion
![Page 7: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/7.jpg)
Keepitfamiliar
• Customerneedsyoumeet• TangibleBenefits• Metaphors&spelling• ResearchonBri;shbuyers• Buyingprocessinsights
![Page 8: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/8.jpg)
Growing locally…
![Page 9: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/9.jpg)
Stepstogrowinglocally…
Localise
Personalise
Produc;seSocialise
Tribalise
![Page 10: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/10.jpg)
Futuricegolocalandpersonal
![Page 11: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/11.jpg)
ZiltageSngpersonal
![Page 12: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/12.jpg)
Ziltaproductfocusonmobileandbenefits
![Page 13: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/13.jpg)
Tellingtheirstories
• Futurice‐ContentMarke;ngforB2Bbuyers• Zilta‐AwarenessandFunding• InterQuest‐Awarenessandprospec;ng
![Page 14: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/14.jpg)
Digia–buildingafollowingaroundmusic
![Page 15: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/15.jpg)
Howothersengagewithus…
OurNordicclientstypicallyrequest…• Marke;ngStrategysessions• Marke;ngCoaching• DigitalMarke;ng–Mobile,SocialandWeb• CustomerandMarketinsights/research
![Page 16: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/16.jpg)
Workingtogetherforsuccess…
![Page 17: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/17.jpg)
It’s;metomobilise…
• GoLocal• GetPersonal• OfferProduct• BeSocial• BuildTribe• Askforlocalknowledgeandshortcuts
![Page 18: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/18.jpg)
Take smart shortcuts to local growth
www.marketingboost.co.uk
![Page 19: Finnish companies taking smart shortcuts to UK growth](https://reader033.vdocuments.mx/reader033/viewer/2022060201/5599ad821a28ab1f2b8b4587/html5/thumbnails/19.jpg)