finlit watch, learn, take action!
DESCRIPTION
FinLit The only way to actually improve your financial situation is to take action yourself.TRANSCRIPT
Watch, Learn, Take Financial Action
Holly P PressmanCo-founderFinLit—Financial [email protected]
2
80% young adults not adequately prepared to deal
with money
3
90 million adults on their personal finance knowledge
4
Overwhelmed
5
A financial education media company that helps young
adults take action with shortFinancial Literacy
Clips(FLiCs)
6
FinLit is a financial education media company focused on short videos for
young adults
7
23
1st job$28K
student loans
$4.5K credit card debt
8
WSJ 6/25/13
Twenty-SomethingsLess Financially Independent
“Significantly fewer 20-29 year-olds say they feel financially successful
compared to 2011.”
9
Existing resources don’t work
10
Competitors try to educate but fail to help people take
immediate action
11
23
1st job$28K
student loans
$4.5K credit card debt
12
13
Finds FLiC (Financial Literacy Clip) that answers
question
14
Watch on FinLit.com or YouTube Channel
15
Takes action with a student loan consolidation
FinLit receives affiliate fee
16
Common Problems
• Student loans
• Credit cards
• Budgeting
• Investing
FLiCs on each Topic
Take Action
• Loan consolidation
• Repayment plan
• Track spending
• Open investment account
17
Short videos work
18
Affiliates and advertising revenue model
19
Monetize when users take action
online investment manager
student loan consolidation
alumni funded student loans
Affiliate Fees:
$25 to $250
20
Compelling market opportunity
emarketer.com
21
Initially targeting ~10 millionseniors and recent grads
74 million millennials
Underserved target market
22
2. Campus Events
3. Distribution Partners - Bloggers and Non-profits
4. Online Advertising
User Acquisition
1. Short FLiCs
23
1. Short FLiCs
30% Created / 70% Curated
SEO friendly
Current costs < $100 / FLiC
24
2. Campus Events
Piloting in northeast
Target clubs with many members
Yield 75 to 100 sign ups
CAC - $0.40
25
3. Distribution Partners – Bloggers and Non-profits
Starved for video content
150 bloggers in Year 1to yield 50 to 75 sign ups each
Leverage non-profits user-base
26
4. Online Advertising
Target sites young adults frequent (Facebook, YouTube,Tumblr, Twitter)
CAC - $0.50
27
29
2012 Visa Financial Literacy Barometer
2013 NFCC Consumer Financial Literacy Survey
Bank of America, September 2013
OECD Global Policy Research Symposium to Advance Financial Literacy 10/31/13
Consumer Financial Protection Bureau—Navigating the Market: A Comparison of Spending on Financial Education and Financial Marketing 11/18/13
WSJ—Twenty-Somethings Less Financially Independent 6/25/13
Selected Sources