ArtisanArmy Ireland

‘The creation of a thousand forests is in one acorn’

Ralph Waldo Emerson

- Sustainability – As a Brand

- ArtisanArmy – Sustainability Concept Project

- Proposal – The Fingal Food Forest

- Campaign Plans – Community Engagement

- The Ask – Fingal County Council

- Case Studies – Projects / Regenerative / Ecotourism

- Benefits – For Future Living

04/15/20233

Sustainability As a Brand

04/15/2023

4

SustainabilityEarthrise – Apollo 8 Mission1968

Apollo 8 The second human spaceflight mission in the United States Apollo space program.

Launched on Dec 21, 1968, The first manned spacecraft to leave Earth orbit, reach the Earth's Moon, orbit it and return safely to Earth.

04/15/2023

5

SustainabilityThe Blue Marble – Apollo 17 Mission December 7th 1972

04/15/2023

6

The Sustainability Brand Why a sustainability project?

Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’ Sustainable:Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.

04/15/2023

7

The Sustainability Brand Why a sustainability project?

Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’ Sustainable:Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.

04/15/2023

8

The Sustainability BrandWhy a sustainability project?

Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’ Sustainable:Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.

04/15/2023

9

The Sustainability Brand Why a sustainability project?

Sustainable:Enduring. To support our human need to thrive physically, but also to experience our full potential for happiness and well being in both the present and for the very long term.

Sustainable Brand: ‘A better brand that endures by respecting & delighting all stakeholders in both this & future generations.’

04/15/2023

10

The Sustainability Brand Why a sustainability project?

Sustainable Development: Development which meets the needs of today without compromising the ability of future generations to meet their own needs.

Principle of sustainable development will be embedded in the objectives of the Plan by promoting & encouraging the integration of economic, environmental, social and cultural issues to ensure the needs of all communities are met.

04/15/202311

ArtisanArmy Sustainability Concept Project

04/15/2023

12

Artisan Army IrelandConcept Project for Future Living

30 second concept statement:

Transition project to radically reinvent the utility of social space creating a resilient & abundant landscape based on the principles of Permaculture.

People Care

Social Democratic Resource- Growing

inequality - Jobs & growth- Social instability- Fractured society - Short-termism - The Commons- True wealth - Fresh quality food- Community- Non material well being

Earth Care

Diversity Food Security

- Monoculture - Market driven - Inefficient- Wasteful- Fossil fuels

- Bio-diverse- Soil quality - Local needs driven - Permanent Agri. - Foster Artisan prod.

Fair Share

Return of Surplus

- Consumer society- Global market - Extractive - Unsustainable- Inequality

- Reinvesting surplus back into system- Refocus on local-Sustainable- Socially equitable

Permaculture Core Principles

PR

OB

LE

M

SO

LU

TI

ON

1 2 3

04/15/2023

13

Artisan Army IrelandConcept Project for Future Living

30 second concept statement:

Transition project to radically reinvent the utility of social space creating a resilient & abundant landscape based on the principles of Permaculture.

(1) Agency facilitating greater biodiversity

04/15/2023

14

Artisan Army IrelandConcept Project for Future Living

30 second concept statement:

Transition project to radically reinvent the utility of social space creating a resilient & abundant landscape based on the principles of Permaculture.

(1) Agency facilitating greater biodiversity

(2) Self sufficient & sustainable systems solutions

04/15/2023

15

Artisan Army IrelandConcept Project for Future Living

30 second concept statement:

Transition project to radically reinvent the utility of social space creating a resilient & abundant landscape based on the principles of Permaculture.

(1) Agency facilitating greater biodiversity

(2) Self sufficient & sustainable systems solutions

(3) Social resource for learning, development & recreation

04/15/2023

16

Artisan Army IrelandConcept Project for Future Living

30 second concept statement:

Transition project to radically reinvent the utility of social space creating a resilient & abundant landscape based on the principles of Permaculture.

(1) Agency facilitating greater biodiversity

(2) Self sufficient & sustainable systems solutions

(3) Social resource for learning, development & recreation

(4) Create a space that is aesthetically, socially & spiritually stimulating

04/15/202317

Proposal The Fingal Food Forest

Balleally Parkland Site Fingal Development Plan – Green Infrastructure

04/15/2023

18

The Balleally Site:Rogerstown Estuary equidistant between Lusk, Rush & Donbate.

The EstuaryThe wider confines designated: ‘High Amenity’ & ‘Highly Sensitive Landscape’ & coastline a ‘Special Area of Conservation’

The Proposal: LifescapeRegenerative woodland ecosystem incorporating fruit, nut & perennial plants & trees.

Phase 1 of a broader sustainability concept project

The Fingal Food Forest Martin Crawford – Expert In Temperate Food Forests

04/15/2023

19

What is a food forest?In a woodland ecosystem natural processes & cycles maintain the soil fertility and the health of the plants.

This environment with trees of different sizes & height, shrubs, herbaceous plants & different levels of shade and light, creates a variety of ecological niches & high productivity.

Martin CrawfordAgroforestry Research Trust UK

Growing food sustainably is becoming more & more important in

the light of our changing climate. Forest gardening is a way of working

with nature that is not only productive and requires minimal maintenance, but also has great

environmental benefits.

The Fingal Food Forest Why Balleally? - community resource & hub for coastal tourism

04/15/2023

20

• Site Fingal CoCo

• Green infrastructure zoning

• High amenity designation

• Rush Lusk Donabate

• Broadmeadow Way Strategic Greenway

Cycling Route

• Special Area of Conservation

Rogerstown Estuary

• Progressive initiatives - community

gardens, allotments, parkland . . . &

regenerative food forest

• Anchor project - tourism pull North Co.

Dublin

• Symbolism – old & wasteful to solutions

based

• Unique space – something different -

Parks 2.0

• Educational resource - for local schools

Creating a Unique Social Space Why a Food Forest?

04/15/2023

21

Placemaking Helps transform public spaces into vital places that highlight local assets, spur rejuvenation & serve common needs.

Benefits

• Creates improved accessibility

• Builds & supports the local

economy

• Social Interaction

• Promotes health & wellbeing

• Nurtures & defines sense of

community

• Promotes sense of comfort

04/15/202322

Campaign Plans Building Community Engagement

The Fingal Food Forest Community Engagement & Contact Strategy

04/15/2023

23

PHASE 1:• Social media, website &

petition • Posters in local high traffic

areas• Local media – Fingal

Independent• Fingal events

PHASE 2: • Public consultation / council

approval • Local schools • Council & community forums • Local & national papers

PHASE 3: • Engagement with commercial

org.• Europe - funding (LIFE)• National stakeholders /

partners• National / international media

The Fingal Food Forest Community Engagement & Contact Strategy

04/15/2023

24

PHASE 1:• Social media, website &

petition • Posters in local high traffic

areas• Local media – Fingal

Independent• Fingal events

PHASE 2: • Public consultation / council

approval • Local schools • Council forums • Local & national papers

PHASE 3: • Engagement with commercial

org.• Europe - funding (LIFE)• National stakeholders /

partners• National / international media

The Fingal Food Forest Campaign Plan. Marketing Strategy & Next Steps

04/15/2023

25

March-15

Complete

April-15Decision

May-15 TBC

June-15Planned

July-15Planned

Aug-15Planned

Sept-15TBC

St. Pats Day

- Social Media- Web

campaign- Community

 Fingal CoCo

Planning & Strategic

Infrastructure Policy

Committee

Planning & Consultati

on- Balleally

site- Community

PPN- Project team

- Stakeholders

Flavours of Fingal

- Info / Promo - Engage public

- Awareness - Get

involved- Registration

Ploughing Champions

hipEngage National

level across public, media &

stakeholders

Street Festival

- Info / Promo- Engage public

- AwarenessGet involved - Registration

Rush Horticultur

al & Harbour Fest

- Info / Promo- Engage public

- AwarenessGet involved - Registration

The Fingal Food Forest How? What? When? Where? Why? . . . . . .The Ask!

04/15/2023

26

HOW?• Set up a Fingal PPN Group• Est. as a community land trust• Dev. Plan 2017 public consultation• Est. a project team, plan & timelines • Formal proposal to EPA site engineer• Funding – division F amenity /

commercial sponsorship / Europe (LIFE) / philanthropy

WHEN?• Dev. Masterplan 2015• Phased development (1) Environment (2)

Social (3) Economic

WHAT?• Parks 2.0 / ‘Fingal Food Forest’ • Phase 1 - environment focus• Community resource • Anchor tourist attraction • Showcase sustainable solutions • Educational & research resource

WHERE?• Initial proposal for Balleally landfill site• Concept easily transferable to other

available sites

THE ASK?Low end ask: • Council buy in to the idea • Opportunity to share with wider council

team• Min budget - paid social media reach, print

& events High end ask: • Use concept project to bring Dev Plan to

life • Review costing for professional project

execution

04/15/202327

Case Studies - Sustainability Projects - Regenerative Landscaping- Eco Tourism

St. Nicks – Green Heart of York Precedent - edible trees & plants on previous landfill site

04/15/2023

28

Come and explore 24 acres of unique green space on the site of a former rubbish tip. St Nicks became a Local

Nature Reserve in February 2004 in order

to conserve and maintain a diverse range of habitats sustaining wildlife

surrounded by urbanisation.

A centre for nature and green living. Est. by community in the 1990s the former 24 acre landfill has transformed into a thriving nature reserve.

St Nicks Environment CentreOpened in 2000 the centre was designed with sustainability in mind & to showcases green features.

Edible Fruits & Plants Diverse variety of plant species, trees and shrubs. Fruit from the site has been tested and deemed safe for human consumption.

Fresh Kills, Staten Island, NY Ecological restoration - landfill to a green oasis

04/15/2023

29

World’s largest landfill (2,315 acres) closed in 2001 & now embarking on an ambitious ecological restoration project.

The Fresh Kills Park 30 year master plan aims to serve as a model for land reclamation & sustainability projects around the world.

Public Consultation

• Large scale recreation activities –

pathways & trails

• Restore natural ecosystems – ecology &

habitat

• Passive parkland – diverse wildlife &

plant habitat

• Education – ecology & student field

studies

• Demo sustainable energy systems –

wind & solar

• Promote youth recreation

Fresh Kills, Staten Island, NY Lifescape - design strategy for actualizing the parklands potential

04/15/2023

30

A Lifescape - ecological process of environmental reclamation & renewal on a vast scale, recovering the health & biodiversity of ecosystems

Dynamic cultivation of new ecologies of soil, air & water; of vegetation , wildlife & human activity.

Landscape & Habitat Plan • Cultivate a diverse & resilient landscape• Create meaningful habitat for the

region / estuary • Design & stage ecological improvements • Restoration using tough ‘workhorse

species’

Mound restoration objectives • Increase soil quality & quantity • Retain water while avoiding

accumulation• Native plant communities – diverse seed

banks• Min maintenance req. & costs

04/15/2023

31

Villages Nature Paris Euro Disney & Center ParcsFuture of Tourism?

The Vision Unprecedented reference in eco-tourism on a European scale, both in its resort concept and its operations.

The Objective To create a tourist destination allowing visitors to live “with a single planet” during their stay.

The Experience centred around water, gardens, footpaths & horse trails, an organic farm, exploration trails, as well as culinary events and festivals – 90% green spaces.

04/15/2023

32

Villages Nature Paris Euro Disney & Center ParcsFuture of Tourism?

Project Targets:

1. Zero carbon

2. Zero waste

3. Sustainable transport

4. Sustain & local materials

5. Sustainable & local food

6. Sustainable water

7. Fauna Flora & biotope

8. Culture & heritage

9. Local partnerships &

fairtrade

10. 10. Quality of life &

wellbeing

04/15/202333

Benefits - Fingal SWOT Analysis- For Future Living

04/15/2023

34

SWOT Analysis Fingal – Eco / Sustainability Project

STRENGTHS competitive advantage • Proximity to Dublin & zoned ‘Green

Infrastructure’• Sustainability – key theme Dev Plan

2017 • Youngest demographic in country • Established agricultural heritage &

land• Benefit residents & promotes tourism• Scalable project – phased

development

WEAKNESSES relative disadvantage • Not on Dublin tourism radar i.e. vs.

Wicklow• Limited access to rural landscape –

intensive agri • Urban rural divide • Transport infrastructure• Green infrastructure• Limited anchor tourist attractions• •

THREATS risk factors to avoid • Loosing first mover advantage• Funding • Suitable sites for scalable

development • Local transport / accessibility • Lack of investment in green

infrastructure for experiential tourism

OPPORTUNITIES to exploit for benefit • Beautiful coastal & historic heritage • First mover advantage • Solution based - future living key theme

Dev 2017• Community / education / social

inclusion / food • Anchor attraction for North Dublin • Potential source of future council

revenue / EU funds• Development resources within existing

cost base

Community

Commercial

Tourism Amenity

Placemaking

Education

Agri / Food

Resource

BIODIVERSITYAgency facilitating greater biodiversity

Moving from a linear to a holistic approach to

land use.

- Biodiversity & richness of the sensory experience

- Building the quality of the soil & variety of its output

- From market led monoculture to polyculture

- Ecological design

Concept Project – 4 Core Principles Message Change Values to advance

04/15/2023

35

BIODIVERSITYAgency facilitating greater biodiversity

Moving from a linear to a holistic approach to

land use.

- Biodiversity & richness of the sensory experience

- Building the quality of the soil & variety of its output

- From market led monoculture to polyculture

- Ecological design SHOWCASE SOLUTIONSShowcase true self sufficient & sustainable systems solutions

Holistic approach to environmental design with primacy of the

local.

- An educational experience on sustainable living

- Showcase ‘permanent agriculture’ sustainable produce

- Showcase integrated water resource mgt. - Showcase sustainable construction &

energy solutions

Concept Project – 4 Core Principles Message Change Values to advance

04/15/202336

BIODIVERSITYAgency facilitating greater biodiversity

Moving from a linear to a holistic approach to

land use.

- Biodiversity & richness of the sensory experience

- Building the quality of the soil & variety of its output

- From market led monoculture to polyculture

- Ecological design SHOWCASE SOLUTIONSShowcase true self sufficient & sustainable systems solutions

Holistic approach to environmental design with primacy of the

local.

- An educational experience on sustainable living

- Showcase ‘permanent agriculture’ sustainable produce

- Showcase integrated water resource mgt. - Showcase sustainable construction &

energy solutions SOCIAL RESOURCESocial resource for learning, development & recreation

A unique social space promoting true

sustainable living.

- Restoring the Commons to the people of Ireland

- An equitable approach to democratization of wealth

- A unique social space for learning, development & recreation

Concept Project – 4 Core Principles Message Change Values to advance

04/15/202337

04/15/2023

BIODIVERSITYAgency facilitating greater biodiversity

Moving from a linear to a holistic approach to

land use.

- Biodiversity & richness of the sensory experience

- Building the quality of the soil & variety of its output

- From market led monoculture to polyculture

- Ecological design SHOWCASE SOLUTIONSShowcase true self sufficient & sustainable systems solutions

Holistic approach to environmental design with primacy of the

local.

- An educational experience on sustainable living

- Showcase ‘permanent agriculture’ sustainable produce

- Showcase integrated water resource mgt. - Showcase sustainable construction &

energy solutions SOCIAL RESOURCESocial resource for learning, development & recreation

A unique social space promoting true

sustainable living.

- Restoring the Commons to the people of Ireland

- An equitable approach to democratization of wealth

- A unique social space for learning, development & recreation UNIQUE SPACE

Create a space that is aesthetically, socially & spiritually stimulating

A unique social space cultivating human

potential

- Rural development – adding value to the landscape

- Recognising nature as the purest form of inspiration

- Need for sacred spaces to foster human potential

- Socially cohesive project

Concept Project – 4 Core Principles Message Change Values to advance

38