fineedu tutoring
TRANSCRIPT
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FineEdu Tutoring
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Vision & Mission
Assist Indonesian family to makeexperience in new ways of fun learning forchildren
Being a mobile and self approach tutor for children
Enable FineEdu service in 5 big cities in Indonesia
Giving delighted education experience for children
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VALUE
I believe that by serving a best experience of learning we
could change the stigma that education is a must. Our
standpoint is that Education is FUN. Education is
ACCESIBLE. It should available anywhere anytime. And we
believe that by assisting our customer with care we couldengage our customer in a better education world where
every body learn in happiness
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Value
Proposition
Performance Accessibility
Flexibility Assisting theCustomers
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Value
Proposition
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TARGET MARKET
Parents of elementary and junior high school student
Middle High Income
Busy activities
Why? Need assistant to assist their children Understand about the value of self-developing education
Manage to pay the fee
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Key Resources
IntellectualProperty
HumanResources
PhysicalResources
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Key Partnership
SCHOOL as advertising agent
PUBLISHER for the books andadvertisement
LECTURERS to help develop
human resource (20% of profit)
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Key Partnership
SCHOOL
PUBLISHER LECTURERS
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Key Activities
Advertising
Recruitment
Training
Pra-learning
Learning and Evaluation
Off-learning
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Capital Spending
Office equipment : $ 1.000
Government License : $ 1.000
Early development* : $ 4.000
*) include branding, recruitment and 2 months training
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Operating Cost
Year 1 (10 tutor) 2 (15 tutor)
Revenue 19,200.00$ 38,400.00$
Uang pendaftaran 3,600.00$ 5,400.00$
TOTAL 22,800.00$ 43,800.00$
Book for student 900.00$ 1,350.00$
Tutor fee (60%) 11,520.00$ 23,040.00$Gross Profit 10,380.00$ 19,410.00$
Operating Cost :
Rent 4,000.00$ 4,000.00$
Advertising -$ 500.00$
Training 1,500.00$ 1,500.00$
Recuitment -$ 500.00$
Employee Salary (3) 7,200.00$ 7,200.00$
Administrative 600.00$ 600.00$
Total 13,300.00$ 14,300.00$
Net Profit (2,920.00)$ 5,110.00$
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Indonesian Economy
In the end of 2011, government calculated that
income per capita in Indonesia is $3600,
increase by near to $500 during this year.
Another forecast predict that Indonesias
economic growth will be higher than other ASEAN
country. It will be 6.5% - 6.6% during 2012-
2016.
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Key Trend
Competitor
Focus onsolving
problems
Massstudent
Lesspotential
development
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PARENT ofElementary
andJunior High School
studentsMiddle to High Income
Market Analysis
MOMCarrier
Womanmiddle to high Income
Want a best educationNot enough timeAfford the money
High prestige
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Competitive Advantage
Small competitor less specialization
Big competitor focus on questions and exams
FineEdu focus on self dedicated service and delightedlearning process. It does not make student feel obligated,instead growing love on learning
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Competitive Advantage
FineEdu focus on self dedicated service and delightedlearning process. It does not make student feel obligated,instead growing love on learning
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CONCLUSION ??
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