fine food australia - 7-10 september 2020 · 2019. 12. 22. · fine food australia is the only...
TRANSCRIPT
The only externally audited food tradeshow in Australia.
7-10 SEPTEMBER 2020 MELBOURNE CONVENTION
& EXHIBITION CENTREAUSTRALIA
PLATINUM SPONSOR
Fine Food Australia is the only foodservice, hospitality, retail and bakery tradeshow in the country that offers you unparalleled brand share in this highly competitive market.
By exhibiting at Fine Food Australia, you are putting your business in the best possible position to capitalise on an industry valued at $69 Billion.
Celebrating our 36th year – we are the nation’s only established tradeshow dedicated to all things food, which brings along with this experience and real results in matching trade buyers to exhibitors.
With the largest pool of qualified trade professionals in one place over 4 days, don’t miss your chance to meet 25,956 buyers in Melbourne this year.
START YOUR FINE FOOD AUSTRALIA JOURNEY IN 2020 25,956
VISITORS
74% NEW QUALIFIED BUYERS EACH
YEAR
60+ BUYERS FROM
OVER 60+ COUNTRIES
1,000+ EXHIBITORS
“Fine Food Melbourne was a very successful event for us and was very well organised. The amount of leads we received from this show was one of the best in recent years. Thank you to the Diversified Team for organising such a successful show.”
CATHERINE, ROBOT COUPE
“We LOVED our stand position and had such an awesome response from the industry to Mr Yum. It was so well received and people were really blown away.
We had over a crazy amount of venue applications, including pub groups, multi-venue groups and international venues.
I didn’t get to walk the show as much as I wanted to, but there were lots of awesome exhibitors and we’re now working on some great partnerships from meetings we had there. Congratulations to Fine Food on an awesome event and thanks so much for giving this little startup an opportunity and making it possible for us to be there.”
KERRY, MR YUM
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WHERE THEY COME FROM
6% Bakery/ Patisserie
8%Retail
40%Foodservice
Foodservice & Hospitality 8.60%
Restaurant 8.90%
Café/Coffee Shop/Tea Room 7.30%
Catering 4.40%
Club/Bar/Venue 2.40%
Hotel/Pub & Accommodation 2.70%
Fast Food/Quick Service 2.30%
Educational Facility/Canteen 0.50%
Pizzeria 1.20%
Health Care & Aged Care 1.40%
Independent Takeaway 0.50%
Retail 3.90%
Supermarket 1.40%
Independent Food Store/Specialist Food Store 1.10%
Butcher/Deli / Gourmet Store 1.00%
Convenience Store 0.50%
35%General Food
Food Importer / Exporter 5.90%
Manufacturing 11.20%
Wholesaler 6.00%
Consultant 3.60%
Education & Training 3.80%
Foodservice Distributor 3.50%
Association/Government/Media/Agency
1.70%
MEET OUR 25,956 VISITORSEVENT HIGHLIGHTS
92% of exhibitors were satisfied with the quality of visitors
89% of visitors were likely or very likely to purchase from an exhibitor
60 average number of sales leads generated per exhibitor
5HR 44MIN
average visiting time
93% of visitors said attending is important to their business
87% of exhibitors were satisfied with meeting the right buyers
“Fine Food Australia has proven once again to be a true quality lead generator! The potential is incredible if you want to make it big in Australia.”
RAFAEL, MARCEL’S
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WHAT THEY WANT TO SEEBakery Equipment & Ingredients
Coffee
Catering & Hospitality Equipment
Dairy
Drinks
Food Handling, Storage & Transit
Food Ingredients
Foodservice Products
Food & Organics
Gluten Free Food
Gourmet Food
Hospitality Equipment
Meat & Seafood
Packaging
Retail Products
20%
15%
32%
17%
12%
6%
11%
11%
25%
10%
12%
12%
8%
12%
9%
Aldi
ALH Group
Alliance Catering
Atlantic Group
Arbory Bar & Eatery
Atlas
Black Truffle Catering
Coles
Compass Group
Costco
Crown Melbourne
David Jones
Deganis
Geelong Football Club
IHG hotels
La Porchetta
Langham Hotel
Peter Rowland / Victoria Racing Club
Pizza Hut Australia
Spotless Catering
Qantas & Qantas Link
Sodexo
St Vincents Health
Terminus Hotel
The Carlton Hotel
The Lucas Group
Tiger Air
Van haandel group
Vue De Monde
Woolworths
Zoos Victoria
Zonzo Estate
TOP VISITING COMPANIES
“Fine Food is a wonderful opportunity to showcase my company to a wider market. The show is well respected and attracts high quality visitors from Australia and around the world. I’ve been exhibiting with them for many years and can say that Fine Food Australia has definitely helped my business and my brand to grow.”
MEGANSWEET BY NATURE
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With a proven track record and independent auditing of audience numbers and quality, Fine Food Australia is the largest and most established event for food businesses to actively pursue new sales and generate strong leads.
EXHIBITING AT FINE FOOD AUSTRALIA
Meet decision makers face to face
Discover new business
Raise your brand awareness
Stay ahead of the competition
Demonstrate and present your products
RESEARCH SHOWS THAT LIVE EVENTS ARE
MORE POWERFUL
2X
more powerful than TV ads
3X
more effective than print media
4X
more effective than radio
“Each year we look forward to exhibiting at Fine Food Australia - it is a valuable part of our marketing strategy.
Fine Food helps us stay up to date with the latest industry trends as well as connecting us with key decision makers
in both the foodservice and retail sectors.”
NATE, WELL AND GOOD
The only food trade show
in Australia whose audience
numbers are independently
audited
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Meat & Seafood
Catering Equipment
Front of House
Hospitality & Retail Tech
Flavours of the world
Artisan Marketplace
Incubator Village
ACF Culinary Challenge
Natural, Organic, Free From, Vegan
Dairy
Drinks
Bakery
Packaging
Speciality Food
Food
Additional exhibiting costs:
• $550 Marketing Package • $250 Corner Loading • $40 Public Liability Insurance
All prices are quoted in Australian Dollars and exclude 10% GST. Additional powerpoints can be arranged for exhibitors. Costs apply.
MARKETING OPPORTUNITIESTo enhance your impact at the show, you can invest in one of the limited sponsorship opportunities. Contact a member of the Fine Food team to discuss your options.
STAND RATES & INFORMATION
Space Only
Bare floor space, ideal for exhibitors who wish to build their own stand
$610 per m2
Shell Scheme
Space plus walls, carpet, spotlights and fascia with company name
$675 per m2
Walk on Package
Shell scheme plus lockable counter, shelves, table, chairs and 1 x 4Amp power outlet
$745 per m2
Fine Food Australia is organised by an experienced food and hospitality team who work year-round to deliver proven results for exhibitors.
Included in costs: Exhibitor Manual, Visitor Tickets, PR Assistance, Floor Cleaning and Cocktail Party Tickets
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Austria
Italy
PolandTurkey
Cyprus
Greece
Germany Denmark
USA
Chile
Colombia
Peru
South Africa
IsraelUnited Arab Emirates
Saudi Arabia
MongoliaIran
BelgiumNetherlands
UK
Spain
France
Ireland
Tunisia
Cook Islands
Fiji
New Zealand
Tonga
Thailand
Malaysia
Singapore
VietnamIndonesia
Philippines
Papua New Guinea
Switzerland
BruneiIndia
Nepal
China
South Korea
Japan
Vanuatu
Hong Kong & Macau
Taiwan
Cambodia
Pakistan
Mauritius
As the must attend event for international buyers sourcing products from the Asia Pacific region, each year the number of import and export sales generated at the show has increased. More than 1,000 international buyers from 60 countries from around the world attend the event.
It is estimated that in the 12 months post Fine Food Australia, over $40 million in export orders have been generated as a direct result of participation in the event.
IMPORT & EXPORT
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Exhibiting at Fine Food Australia is more than just a stand. Our in-house marketing team are experienced event marketers with the knowledge to maximise channels to reach a targeted audience of qualified buyers.
INDUSTRY REACH 2020 MARKETING CAMPAIGN REACH
FREE MARKETING TOOLS FOR EXHIBITORS Promote your presence at the event with these additional free marketing tools:
Printed and digital visitor invitations
Personalised email invitation to send to your database “Come see us at the show!”
Social media posts for your channels, and opportunities to provide us with content to share on our channels
Digital banners and email signatures
Secure trade media partnerships
– Broadsheet, Baking Business, Hospitality Magazine, Retail World, Intermedia NZ and more.
Telemarketing
– Speaking to hundreds of people a week!
Digital Marketing
– Online advertisements on widely browsed industry sites
Email Campaign
– Sending over 35 emails to 100,000 contacts
Direct Mail
– Acquisition, retention and conversion direct mail pieces are sent to 40,000 contacts
– Inserts into key publications
Partners & Supporters
– 50,000 invitations distributed through the networks of exhibitors, associations and media partners
Publicity
– Professional PR agency is engaged to maximise reach through editorial in trade journals and consumer publications
“Fine food is pivotal to our business strategy. It provides us with the perfect platform to launch new products and gain maximum exposure with a wide range of customer groups.”
TRACIE, PRIESTLEY’S
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NEW TO MELBOURNEWE ARE BRINGING NEW FEATURES TO MELBOURNE, INCLUDING:
Talking Shop & Talking Trends Stages
Tackling all aspects of a food business, hear from industry experts on a wide array of topics including what trends are worth adopting, the role of digital in your venue and dietaries of the new world.
Australian Specialty Coffee Association Coffee Championships
Presenting the best in the business, watch on as baristas show how to make the perfect coffee in different time, dietary and pressure stakes.
Innovation Kitchens
A fully specified kitchen tailored to delight and inspire chefs of all cuisines, this feature focuses on new products and recipes cooked with time and cost efficiency in mind. This purpose built kitchen will be wildly popular amongst chefs and business owners alike.
Artisan Market Place
The first of its kind tailored to both retail and foodservice buyers, this will be the go-to spot to find unique products and ingredients for chefs to
create that next perfect dish. If this sounds like you –
contact us now!
Incubator Village
Showing the hot new players, this little village will feature the
newest products to market. If you have been trading for less than 5 years and never
exhibited at Fine Food before, be introduced to buyers specifically
looking for new products!
AND INTRODUCING BRAND NEW ZONES TO FINE FOOD AUSTRALIA:
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MEDIA PARTNERS
PLATINUM PARTNER
SHOW PARTNERS
SPONSORS & PARTNERS
SHOW FEATURE PARTNERS
Innovations in Patisserie Stage Sponsor
Talking Shop Stage Sponsor
Innovations in Patisserie equipment sponsor
2020 ASCA Central Region Coffee Championships
FCSI Innovation Kitchens supported by
Mastering the Art Sponsors
“Our first time at the Fine Food Show was a great experience. The level of attention to detail was outstanding and the quality of visitors to the show was great.”
SIMA HANIMYAN MARKETING MANAGER MYPOS
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JOIN US IN 2020for the leading food trade event
Recognised as a global event by the Union des Foires Internationales
A member of the Exhibition & Event Association of Australasia
Diversified Communications brings over 33 years of premium exhibition experience together with an extensive range of food industry events, including Fine Food Australia, foodpro, FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can be sure that Fine Food Australia 2018 will give you the best return on investment.
Organised by
Minnie Constan Event Director +61 3 9261 4500
Holly Burgess Client Manager +61 3 9261 4512
Malua Kamu Client Manager +61 3 9261 4585
Tahlia Petyanszki Marketing Manager +61 3 9261 4693
Jacqui Summerhill Event Sales Manager +61 3 9261 4533
Jerrie Vise Client Manager +61 3 9261 4695
Fiona Kent Event Coordinator +61 3 9261 4623
Lakisha Di Valentino Marketing Assistant +61 3 9261 4526
Speak to a member of the Find Food Australia team about exhibiting in 2020.
7-10 SEPTEMBER 2020 MELBOURNE CONVENTION
& EXHIBITION CENTRE
AUSTRALIA
PLATINUM SPONSOR
Monday - Wednesday 10am- 6pm
Thursday 10am - 4pm
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