finding your voice and telling your story
DESCRIPTION
2012 Social Media for Nonprofits Conference breakout session featuring Angela Verdery with Safe HarborTRANSCRIPT
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
Angela Merritt Verdery, MSWSafe Harbor
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
• What’s your story?• What do you want people to know about your
organization?• What do you want people to know about your
issue?• What’s the spirit/personality/tone that fits
your story?
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
• Now… what’s your plan?– Who will carry out your plan?– How often will you share information?– What equipment might you need? – Who needs to “buy in” to your plan?– What do you need to learn to implement this
plan?
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
• Get started!• How will you monitor it?• How will you make time for it? • Are there tools to make your job easier? – Website– Social media– Electronic newsletter
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
• Hot Healthy Love Campaign (an example)– Stories on website– Videos on youtube (Safe Harbor RVA channel)– Posted stories on facebook and twitter– Started tumblr page– Traditional media coverage – Looking to add new elements this year
Finding Your Voice and Telling Your Story:Starting and Shifting Conversations
• Think critically about your story• Plan how you will tell your story• Be creative in telling your story
What are your questions?