finding your nichesnpa.static2.adqic.com/static/wadebeavers.pdf · organic & social...
TRANSCRIPT
![Page 1: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/1.jpg)
We do cool stuff.
Finding your niche
![Page 2: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/2.jpg)
We do cool stuff.CONTENT CONSUMED BY USERS
0%
13%
25%
38%
50%
LOCAL NATIONAL WEATHER SPORTS VIDEO & AUDIO BUSINESS ENTERTAINMENT OTHER
Source: 2015 DoApp Inc Analytics (855 Apps)
Opportunity
Opportunity
Opportunity
Opportunity
![Page 3: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/3.jpg)
We do cool stuff.DEEPER IN THE CATEGORY FUNNEL
0%
13%
25%
38%
50%
NFL NBA NHL MLB NCAA FB SPORTS VIDEOS XTREME SPORTS UFC SCORES
Source: 2015 Sports Tap Categorical Analytics
Highest traffic 11 of 12 months.
SeasonalHigh traffic on weekends.
Multiple opens during games.
![Page 4: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/4.jpg)
We do cool stuff.DO YOU COVER THESE TEAMS?
Sources: 2015 Harris Poll, Vivid Seats Survey,
![Page 5: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/5.jpg)
We do cool stuff.LOCATION IS EVERYTHING
Source: 2015 Facebook
![Page 6: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/6.jpg)
We do cool stuff.HITS, PUNCHES, & THE WIERD NEWS
UFC fight videos
NHL fight and hit videos
NFL anything videos Extreme
![Page 7: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/7.jpg)
content
We do cool stuff.SAMPLE FLOW TO BUILD OUT OUR NICHE APP CONCEPTS
weather
sports
national
NFL
UFC
Scores
Packer
s
Cowbo
ys
Steele
rs
Politics
CNR
Progress
ive News
Local
Weath
er
Legend: app made
![Page 8: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/8.jpg)
We do cool stuff.SAMPLE SPORTS APPS
![Page 9: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/9.jpg)
We do cool stuff.SAMPLE SPORTS APPS
Suggested Niche AppsHS Sports
College Sports Teams
Professional Sports Teams
Weather and Traffic
Demographic Apps (Mom’s, Trade’s, Kids, etc)
Entertainment
Business
Bad Niche Apps:Events
Short Seasonal
Too Narrow Focus
![Page 10: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/10.jpg)
We do cool stuff.
Marketing your niche
![Page 11: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/11.jpg)
We do cool stuff.APP STORE OPTIMIZATION
63% of mobile apps are discovered by searching directly in Apple’s and Google’s app
stores using keywords and phrases.
Source: 2015 Forrester Research
![Page 12: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/12.jpg)
We do cool stuff.ORGANIC & SOCIAL OPTIMIZATION
Source: 2015 Forrester Research
Organic MethodsLink to app stores on every social share of articles.
Provide a download bar in mobile web site.
Promotional MethodsAds in core apps.
Media promotion (Newscast or Print).
Advertorial articles on web site.
![Page 13: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/13.jpg)
We do cool stuff.
Monetizing your niche
![Page 14: Finding your nichesnpa.static2.adqic.com/static/WadeBeavers.pdf · ORGANIC & SOCIAL OPTIMIZATION We do cool stuff. Source: 2015 Forrester Research Organic Methods Link to app stores](https://reader033.vdocuments.mx/reader033/viewer/2022060418/5f15960daaf71e79812ceeeb/html5/thumbnails/14.jpg)
We do cool stuff.MONETIZATION OPTIONS
paywallsponsorship CPM
Don’t undersell & align your advertisers.
Is your content worthy or unique?
Rates are worth more for specific demographics.