finding your needle in the cms haystack
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Finding Your Needle in the CMS Haystack 5 Keys to Selecting the right CMS Technology and Service Provider
Cathy McKnight and Mary Laplante March 26, 2014 www.digitalclaritygroup.com
What’s so hard about this?
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CMS market reality
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Needle finding aid
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Digital Clarity Group Deep engagement with users and buyers
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Cathy McKnight
Founding Partner
Principal Analyst covering WCM, MAP, Smarter Workforce
DCG Consulting Practice Lead
Consulting experience with IBM, Prescient Digital Media, and Aon Hewett
Runner, gardener, mother.
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Today’s topics
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1. Context: defining “selection” 2. 5 keys for choosing the right CMS
technology and service provider 3. Resources 4. Q & A
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About Digital Clarity Group
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Defining selection scope
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1. Any B2…
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Defining selection scope
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1. Any B2…
2. Technology & Service Provider
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Technology alone is not a solution
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The “Three I’s” turn software into a solution Implementation Integration Incorporation
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Defining selection scope
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1. Any “B2”
2. Technology + service provider
3. CMS for CEM
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Fewer companies buying CMS only
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5 keys for choosing the right CMS technology and service provider
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Key #1: Validation
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Key #1: Validation
Impact
Alignment of purpose across stakeholder groups
Support is “built in” from tacit acceptance via inclusion in process
Starts change management and ongoing communication processes
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Key #2: Constituent Participation
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Key #2: Constituent Participation
Impact
Essential to buy-in Varies by roles and
organization Right-sizing of scope
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Key #3: Requirements Identification
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Key #3: Requirements Identification
Impact
Fundamental to best-fit choices
Incomplete requirements = compromised solutions
Beyond features/functions
Skills are requirements, too.
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Key #4: Focus
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Key #4: Focus
Impact
All ≠ equal
Prioritization Commoditization Differentiation of needs
leads to the right fit
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Key #5: Vision
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Key #5: Vision
Impact
Long view Sustainability Long-term ROI
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Bonus Key: Mindset
It’s a program. It’s a strategy. It’s a transformation. It takes time to get it right.
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Program Management
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5 Keys to finding your needle
1. Validate business needs
2. Give all constituents a voice
3. Ensure thorough requirements gathering
4. Prioritize needs for focus
5. Consider the long view
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The “so what” 1. Take action now to get your house in order. 2. Create and socialize a shared vision of a successful
selection process. 3. Prepare for and educate about the process. 4. Start planning for governance. 5. Consider an outside expert who can help guide,
streamline, connect, and lead.
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For more information
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Visit our website for more information about our research and services http://digitalclaritygroup.com Contact Cathy with questions about foday’s webinar [email protected] Contact us about technology and service provider selections [email protected]
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