finding your 1 thing
TRANSCRIPT
High Value Brand
Finding your 1 Thing
High Value Brand
Dallas McMillan Brand Strategist
I’m Dallas McMillan. People often come to me asking: “How can I work out what I should focus on – I have 2 or more different passions or skills”
Getting your 1 thing right
High Value Brand
1. Be Known for one thing
High Value Brand
What you do
How you’re
different
Who you
serve
High Value Brand
Substance
Difference Relevance
High Value Brand
Concrete
Contrast Context
High Value Brand
• Your 1 Thing comprises - What you do - Who you serve - How You’re Different
High Value Brand
What you do
How you’re
different
Who you
serve
High Value Brand
It’s how you are different that Makes a Difference
High Value Brand
What you do
How you’re
different
Who you
serve
Makes the Difference
High Value Brand
What you do
How you’re
different
Who you
serve
Makes the Difference
Value
High Value Brand
What you do
How you’re
different
Who you
serve
Niche Value
High Value Brand
What you do
How you’re
different
Who you
serve
Niche Value
Tribe
High Value Brand
What you do
How you’re
different
Who you
serve
Niche Value
Tribe
BRAND
Credit: Marisa Murgatroyd
High Value Brand
How does how you are different
make a difference for your clients?
High Value Brand
Make a difference doing what you love
Make a difference doing what you love