finding the soul of your business: branding tips from the ad agency world
DESCRIPTION
Brand is what people say about you behind your back. That means that your brand exists whether or not you're part of the conversation. This presentation - given by advertising agency copywriter and brand strategist Graham North - gives small businesses and startups practical tips on how to discover the unique soul of their business and communicate it to customers through every interaction.TRANSCRIPT
![Page 1: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/1.jpg)
GRAHAM NORTH grahamnorth.com | @grahamnorth | 604.600.6553
FINDING THE SOUL OF YOUR BUSINESS Branding Tips from the Ad Agency World
![Page 2: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/2.jpg)
![Page 3: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/3.jpg)
WHAT IS BRAND?
![Page 4: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/4.jpg)
BRAND IS WHAT PEOPLE SAY ABOUT YOU BEHIND YOUR BACK.
![Page 5: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/5.jpg)
KNOW THY CUSTOMER
![Page 6: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/6.jpg)
![Page 7: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/7.jpg)
![Page 8: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/8.jpg)
![Page 9: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/9.jpg)
![Page 10: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/10.jpg)
![Page 11: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/11.jpg)
![Page 12: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/12.jpg)
![Page 13: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/13.jpg)
![Page 14: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/14.jpg)
EXAMPLES
![Page 15: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/15.jpg)
![Page 16: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/16.jpg)
![Page 17: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/17.jpg)
![Page 18: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/18.jpg)
![Page 19: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/19.jpg)
![Page 20: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/20.jpg)
![Page 21: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/21.jpg)
![Page 22: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/22.jpg)
![Page 23: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/23.jpg)
![Page 24: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/24.jpg)
![Page 25: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/25.jpg)
![Page 26: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/26.jpg)
![Page 27: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/27.jpg)
![Page 28: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/28.jpg)
![Page 29: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/29.jpg)
![Page 30: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/30.jpg)
![Page 31: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/31.jpg)
![Page 32: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/32.jpg)
![Page 33: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/33.jpg)
SOUL DISCOVERY
![Page 34: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/34.jpg)
![Page 35: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/35.jpg)
![Page 36: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/36.jpg)
![Page 37: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/37.jpg)
NAME
![Page 38: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/38.jpg)
![Page 39: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/39.jpg)
BRAND IDENTITY
![Page 40: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/40.jpg)
![Page 41: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/41.jpg)
WEBSITE
![Page 42: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/42.jpg)
![Page 43: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/43.jpg)
THANK YOU!
![Page 44: Finding the Soul of Your Business: Branding Tips from the Ad Agency World](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555e5a4cd8b42ad74a8b541d/html5/thumbnails/44.jpg)