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1. FINDING SUCCESSIN TODAYS MUSIC INDUSTRY:Leveraging Your Live PerformancePANEL SERIES OPENER Introduction Breaking the Artist: A Methodology by Bram First Steps: Aligning the Band 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 2. IntroductionWho is IndiehitmakerAbout This PanelWho Are the PanelistsWhat to Expect 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 3. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTHE SONG IS #1Content is King The stronger the Lyrics, the stronger the song Guitar sounds bring a tune to the next level be mindful Create the bed on which the music lies enhances texture/live feel Get a producer someone you trust who has more experience than you Back up vocals are icing on the cake2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 4. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTHE SONG IS #1Follow the Conventions Fit into radio format (3-4min. max / pref. 3:30) Needs Hook & Melody foremost Chorus to always be the climax/highpoint (big & open) Bridge offers the change the escape/interlude/transgression of the tune Use Intros & Outros to complete the song Vocals always on top2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 5. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTHE SONG IS #1Seek Criticism, then record Play demos for industry first Refine songs in preproduction Repeat until ready for full productionAmplify the Passion Record as you were performing to 1000s Dont hold back in the studio / amplify your passion Push the envelope2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 6. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMBE YOU 1000%Be true to yourself - formula for creating your image: YOU x 1000% = Your ImageKnow the difference between being amusician and a performer Be Both Performer = Actor / Performance = Acting (keep it real) 1st Impressions stain your stage show must amplify the music Engage the audience making eye contact wins fans every time 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 7. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMBE YOU 1000%Use the Football / Sports Club discipline Study tapes of you, your competition & your colleagues (video & audio) Practice the way you play on stage / Play on stage the way you practice Play to win play each show the way you would to a sold out arena of thousands 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 8. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMBE YOU 1000%YOU DONT GET PAID TO GIG, YOU GET PAID TO:Rehearse Follow the above principalLoad and Unload Or pay someone else to do itBe Professional Party like a rock star only after you have conductedbusiness like businessman (or get someone professional to do it for you)2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 9. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTOUR SMARTTour to cover costs This will set the pace at which you need to be touring, retro fit the amount of time on the road to meet your financial needs (not vice-versa) Ideal schedule: 3 weeks ON / 2 weeks OFF 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 10. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTOUR SMARTCreate Market Strategy:4 Market vs. 8 Market weekly, bi-monthly, monthly Mix Bar & College Include In-Store performances and live radio promos Make yourself available for special events & festivals Promote while touring / Face-Time with potential fans brings best results 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 11. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTOUR SMARTMake every show count: Post calendar listings to all major sites www.artistdata.com (this site will syndicate dates to other sites) www.songkick.com www.jambase.com www.reverbnation.com www.eventful.com Report your music sales to SoundScan: Online & Retail: Download This Free Report At your shows: www.indiehitmaker.com 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 12. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTOUR SMARTMake every show count: Sell yourself First and foremost, mind blowing musical performances are the fastest way to a fans pocket book but you must also: Plug your merch throughout the show Send your front man to the merch table right after the show Create demand for your brand and product2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 13. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMTOUR SMARTMake every show count: Provide pre and post event content to stay connected with fans Social Networking Free live exclusive content (music/video) Contests Street Teams Fan involvement 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 14. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMSPEND $ TO MAKE $Spend $ On Your Marketing Marketing that costs dollars will most likely help you more with less effort than free marketing which yields little results while taking up too much timeKnow the Difference Between Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)Merch is Your Best First Investment Selling merch at low costs increases BHPPE 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 15. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMSPEND $ TO MAKE $Many Points of Entry (MPE) The more avenues leading to your band/music the better the BHPPE, overall sales & ROI 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 16. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMUSE SYNERGY Every connection is a good connection Any publicity is good publicity 5 minutes of Face-Time will yield more results than a 1000 printed flyers Never burn a bridge Speak about others only behind closed doors 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 17. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMACHIEVE BALANCEFind the Ying & Yang between: Life & Career Man & Wife Band & FamilyAdopt the 2-Way street Model a democratic band is a timeless band Band members to band members Management to Band Band & Management to Label/A&R 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 18. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMACHIEVE BALANCEMarket Wisely Crossover mediums - let one flow into the other with all roads leading to the hub of your band image YOUR WEBSITE Use all mediums equally to achieve the above: Print/Collateral Web/Internet/email/social networking Video/DVD Radio/Broadcast Street Marketing/Face Time Conventions/Industry Functions/Special Events Word of Mouth (one of the most important)2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 19. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMACHIEVE BALANCEBand vs. Industry On a long enough timeline if you stay on a determined course (true to who you are musically & image wise experimenting to tweak & finesse,) one day the ups & downs (or shifts in sound/look) of the industry will one day intersect with that of your bands this is where timeless, legendary success is achieved: 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 20. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMCASE STUDIES Everything is perfect Maroon5 Lyrics Melody Production Rhythm section Guitar sound Lenny Kravitz/Stevie Wonder One mind makes for genius cohesiveness Metallica Perfect blend of Sound & Image 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 21. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMCASE STUDIESSurviving the Industry timeline (7 year + plan) Phish (83) Dave Matthews band (91) Lil Wayne (97) Kanye West (96) If you stick with it long enough it will happen 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 22. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMCASE STUDIESIts all bout Tone & Sound The Beatles Geoff Emerick & The Pepper Sessions DeLeo brothers The right gear drives tone Attention to instrument sounds creates a signature Flawless musical execution - nothing more powerful than all instruments playing the note perfectly together Listen to: STP Army of Anyone (Can you believe this sound is live?http://www.youtube.com/watch?v=Az11yLK4dqs) 2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker 23. Breaking The ArtistHOW TO GO FROM EMERGING TO TIMELESS A METHODOLOGY BY BRAMCASE STUDIESThe Power of the Pivot The Zoom-in