finding prospects on linkedin
TRANSCRIPT
Finding Prospects on LinkedIn
With @gregfrysocial
ABOUT MEGreg Fry
An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community.
In 2014 Greg worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
WHAT IS LINKEDIN?
Facebook with Ties?
WHAT IS NETWORKING?
WHAT LINKEDIN LOOKS LIKE
WHAT’S YOUR AIM?
5 Tips ForBuilding Business
On LinkedIn
TIP 1: LOOK AMAZING
ADD IMAGES, LINKS & VIDEO
Add Images & Links to your profile
ADD RICH MEDIA
Add Video and Image Links to your Profile
• Add Video to the Summary, Work and Education sections of your Profile.
• Add a Powerpoint Presentation to your profile using SlideShare.net.
• Update your status by adding the link to your latest blog post.
USE SLIDESHARE.NET
http://contentplan.co/slideshare-cool-tool-week/
TIP 2: CONNECT & BUILD LISTS
Building Up Connections
• Old school Friends.• College Friends and staff
members.• Business Contacts.• Target Individuals.
MAKING NOTES AND SETTING REMINDERS
• Once you have added a contact you can make notes on their profile that only you can see.
• You can also set up reminders and call back.
• To access just click on the “star “ Relationship tab.
TAG PEOPLE
• Organise your contacts into lists by tagging them.
• You may want to organise prospects into Hot and Cold leads.
• Just click on the relationship tab and select the “Tag” option.
ENGAGE WITH CONNECTIONS
Find new engagement opportunities
SEND PRIVATE MESSAGES
• You can send up to 50 of your contacts a message at a time on LinkedIn.
• NB. Make sure you un-tick the box that states “Allow recipients to see each other’s names and email addresses.
TIP 3: OPEN YOUR VIRTUAL MOUTH
• Update your status frequently.
• Tag individuals that you want to see your updates.
• Publish Content on LinkedIn.
INBOUND MARKETING
Inbound marketing is the discipline of efficiently turning strangers into people that want to -- and should -- do business with you.
TAG PEOPLE IN YOUR UPDATES
• You can “Tag” your connections in your updates. This will ensure they see your message.
• To tag an individual in an update just use the @ key at the first few letters of their name.
LINKEDIN PUBLISHING
LINKEDIN PUBLISHING
LINKEDIN PUBLISHING
• Create and promote your own contact on the LinkedIn network.
TIP 4: LEVERAGE GROUPS
Join and participate in Groups.
• Find Relevant Groups.• Make new Contacts.• Demonstrate your expertise.• Ask Questions.• Get advice from experts.• Be Seen and let new clients find
you.
WHAT GROUPS TO JOIN?
HOW TO BEHAVE IN GROUPS
STEP 6: GROUPS cont…
STEP 6: GROUPS cont…
STEP 6: GROUPS cont…
Use the Reply Privately Feature
TIP 5: SEARCH LINKEDIN
Develop business leads with LinkedIn Searches
• Search by Industry, location, title and job type.
• Save your top searches.
• Search groups.
ASK FOR INTRODUCTIONS
Use your existing connections to get introduced to any 2nd Degree connection we may want to connect with.
QUESTIONS?
FREE BLOG AUDIT
http://contentplan.co/free-blog-audit/
CONTACT ME
087 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry