finding influencers in your crm & making advocates
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Twitter @chasemcmichael @infinigraph http://blog.infinigraph.com.
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SOCIAL CRM
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HYPER COMMUNICATION IS NOW
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THE SOCIAL UNIVERSE
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CONSUMER STILL USE EMAIL
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TRANSFORM CRM INTO SOCIAL
Makes $45k-$65k/yr
Account Executive
Works in IT space
College Graduate
Straight
Enjoys Scrapbooking
Doesn’t Smoke
Does Drink
Watches The Office
Likes Tome Hanks
Listens to Pop Music
Reads C.S. Lewis
Watches Comedies
Likes Miami Heat
Drinks Starbucks
Eats at Chili’s
Shops at Macy’s
Likes the beach
Gets Manicures
Supports YMCA
Conservative
Christian
Amber [email protected]
Found on
SingleNo Children
Around 5’7”
Female
25-30 Years Old
Lives in Miami, FL
Athletic White
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EXPANDING SOCIAL CRM - THE DATA SIDE
HIGH-VALUETARGET SEGMENT
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TOP RANK AFFINITIES
People into a top soda brand and its other affinities
Provides insight for co-marketing, social ad optimization and influence targeting.
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SOCIAL INTELLIGENCE- CONNECTING THE DOTS
• Influencer Rank• Blogs• Twitter Reach & Effectiveness• Comment Volume• Content Consumption Graph
In your data today:
Chase McMichael1051 Menlo Oaks Dr.Menlo Park CA 94025Married, Father of 3Income LevelEmail AddressPhone Number
Industry Normalized Data To Increase Usability Based on SIC Codes
• Work History• Friends/Community• Education Level• Brand Preference• Political Affiliation • Entertainment • Sports Affiliations• much more …
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SOCIAL CRM PROCESS
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SOCIAL RESONANCE
InfiniGraph ranks shared content based on people connections, influence and brand affinity associations to identify Trusted Content Sources
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THE PROBLEM
Deliver relevance to the target consumers who drive purchasing,
sharing and conversationPeter Bordes: “I think we are heading into the "age of relevance" which moves beyond search, and this is a win win in regards to marketing and advertising... its also a win win for the consumer as it cuts down on noise.”
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CONTENT CONSUMPTION GRAPH
Before After
Facebook & TwitterContent Stream “Feed”
“The Content Stream”What is the health of your feed?
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THE SOLUTION: INFINIGRAPH
Real-time social analysis of brands’ social community connections and content interaction to intelligently target the relevant audience
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BUYERS RELY ON INFLUENCE
• What information is being shared
• What’s ranked high in your community
• Who is creating the most interaction
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EMPOWERING TARGETING
Without engagement, you won’t be moving the needle on the metrics that really matter
Can social targeting increase engagement?
Short Answer - Yes
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TAKE AWAY
• Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring
• Ongoing Target Social Analysis on high value segments is a requirements
• Melding your Twitter, Facebook and Email together is not only possible its imperative in developing Social CRM
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THANK YOU!
Twitter @chasemcmichael @infinigraph
[email protected] http://blog.infinigraph.com. All rights reserved.