finding balance in the garden

FINDING BALANCE IN THE GARDEN

GLOBAL TRENDS. MARKET TRENDS. GARDEN TRENDS.© Garden Media Group

Great Expectations• Global Trends• Market Trends for L&G• Garden Trends in 2014 • Why Trends• How to Connect the Dots • e-Book

@GardenMedia @SuziMcCoyGMG #GardenTrends14 © Garden Media Group


Global Trends


Role Reversal of Fortune

4 in Ten Women are Sole or Primary Breadwinners Tweet

This!

Pew Research Center analysis


• 40% of women now the sole or primary earner for households with children under age 18

• 24% of wives earn more than their husbands

https://twitter.com/intent/tweet?source=webclient&text=4 in Ten Women are Sole or Primary Breadwinners @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=4 in Ten Women are Sole or Primary Breadwinners @gardenmedia http://bit.ly/SpN0RI

http://www.pewsocialtrends.org/2013/05/29/breadwinner-moms/

Single Women HomeownersNow Account for 20% of Sales

• WINKs — young women with incomes and no kids are an increasingly influential demographic in the new home market

• Millennial women are larger buying demographic than female boomers

• Single women - 20% of all home buyers

• Represent 1/3 of the growth in all real estate ownership since 1994

Opportunity: Special workshops in the evenings/weekends for single homeowners

U.S. National Association of Realtors & Marketline 2012


https://twitter.com/intent/tweet?source=webclient&text=Single Women Homeowners Now Account for 20 Percent of Sales @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Single Women Homeowners Now Account for 20 Percent of Sales @gardenmedia http://bit.ly/SpN0RI

• Men are taking an equal role as the homemaker in domestic duties and raising the children

• According to the U.S. Census Bureau, the numbers of stay-at-home dads has doubled in the past decade

• In the UK, nearly 10% of fathers stay home

• Fuelled by growing numbers of female breadwinners, men out of work, and lifestyle/career choices


Rise of Mr. Mom Doubles in 10 Years

https://twitter.com/intent/tweet?source=webclient&text=Rise of Mr. Mom Doubles in Ten Years @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Rise of Mr. Mom Doubles in Ten Years @gardenmedia http://bit.ly/SpN0RI

http://www.foxnews.com/us/2012/06/17/mr-mom-era-stay-at-home-dads-doubled-over-last-decade/

Male/Female Role BalanceReflected in Home Design

• Masculine/Feminine equalizing balancing act in work/home/life

• Home environment is celebrating the masculine influence, just as the work place did with women

• Strong, bold décor replaces cutesy feminine prints

• Man caves embracing technology and décor

European Home Decor Trends 2014March 26, 2013 by Rosy Saadeh - Posted in Decor

http://blog.comfree.com/2013/03/26/european-home-decor-trends-2014


https://twitter.com/intent/tweet?source=webclient&text=Male/Female Role Balance Reflected in Home Design @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Male/Female Role Balance Reflected in Home Design @gardenmedia http://bit.ly/SpN0RI

http://blog.comfree.com/2013/03/26/european-home-decor-trends-2014/

http://blog.comfree.com/author/rsaadeh/

http://blog.comfree.com/category/home-decor/

• Generation 90 million strong• Coming of age for home ownership• More frugal• Very concerned about value.• New luxury: technology and flexible space. • 2/3’s won’t buy a house unless it comes with up-to-

date tech capabilities• Tech features more important than curb appeal to

Gen Y buying a house

Millennials Ready to Buy


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=_SOJaLnWmuZWeM&tbnid=X7D4tZs85jXbDM:&ved=0CAgQjRwwAA&url=http://www.underconsideration.com/brandnew/archives/usa_today_for_tomorrow.php&ei=TQ5gUZ-sGoHY0gGhvIDIBw&psig=AFQjCNEbI7EfHuId2c3J3Hnv8jLl9VSA7A&ust=1365336013493965

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=_SOJaLnWmuZWeM&tbnid=X7D4tZs85jXbDM:&ved=0CAgQjRwwAA&url=http://www.underconsideration.com/brandnew/archives/usa_today_for_tomorrow.php&ei=TQ5gUZ-sGoHY0gGhvIDIBw&psig=AFQjCNEbI7EfHuId2c3J3Hnv8jLl9VSA7A&ust=1365336013493965

https://twitter.com/intent/tweet?source=webclient&text=Tech features more important than curb appeal to Gen Y buying a house @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Tech features more important than curb appeal to Gen Y buying a house @gardenmedia http://bit.ly/SpN0RI

Who are Millennials?

• The "fix-it" generation• They want each room to be personal• 1:5 "home office" is their dining room• 43% want the living room to be a home theater. • TV in the kitchen instead of a second oven


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2luv1vJpkTAX1M&tbnid=bfn8l-id-naChM:&ved=0CAUQjRw&url=http://www.triadcouponing.com/6588/discounted-better-homes-garden-magazine-subscription/&ei=rA1gUZ7YDcaG0QH8w4G4Dg&bvm=bv.44770516,d.dmQ&psig=AFQjCNGrcXXzFkObzLQKKM0yE3QalCvIRA&ust=1365335848697962

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2luv1vJpkTAX1M&tbnid=bfn8l-id-naChM:&ved=0CAUQjRw&url=http://www.triadcouponing.com/6588/discounted-better-homes-garden-magazine-subscription/&ei=rA1gUZ7YDcaG0QH8w4G4Dg&bvm=bv.44770516,d.dmQ&psig=AFQjCNGrcXXzFkObzLQKKM0yE3QalCvIRA&ust=1365335848697962

• Searching to find what makes us happy

• Fed up with complexities of modern life

• Turning our back on fear

• Searching for spirituality

• Making the ordinary extraordinary

• Living in the moment

• Finding bliss in the garden

• Unplugging


The Year(s) of Happiness

Digital Detox


In Me, On Me & Around Me Sustainable Trend

“Sustainability is alive and well. People care about what they put in their bodies, what they put on their bodies and what is around them, in that order.”

- Bill DoeckelGeneral Manager, Ball Innovations

From LOHAS 2013


In Me, On Me & Around Me

• 80% of Americans are eager to safeguard the future of their health and that of the environment and society around them

• More people want to shrink their environmental footprint

• Drawn to brands that help them live healthfully and sustainably

• NMI expects consumers to increase behaviors and demand for sustainable products


In Me, On Me & Around Me

• Organic farms increasing 9% a year!

• Sales of organic products increasing at double digit rates

• The “new” organic must emphasize a healthier option for people and the planet


Demanding Brands*

• “Ambitious, responsible brands” influence change in others

• Sustainable and socially-responsible brands will demand that their customers contribute

• Sustainable and socially-responsible brands will earn respect

• Focused, sustained exposure builds familiarity, trust and overall brand awareness

UN Environment Program and the Save Food Initiative of the Food and Agricultural Organization of the UN to reduce food waste. 1/3 of all food production world-wide gets lost or wasted – enough to feed the estimated 900 million hungry people in the world. (FAO)

*TrendWatching.com


http://www.thinkeatsave.org/index.php/about

Eco-superior*

• Must be more than just ‘better’ than (polluting) alternatives

• Products or services must be truly ECO-POSITIVE

• Products whose consumption or existence actually benefits the environment

• Products need to leave a lasting positive impact


*TrendWatching.com


L&G Market Trends

Global Garden Market Up 3%$187 Billion in 2011• Globally gardening grew 3% yearly from 2007-2011

• North Americans spent $58 billion in 2011

*flat for the past four years

• 48% or $28 billion spent on plants, shrubs and growing media

• NA predicted to grow @1% yearly

$580 Million

between 2011 and 2016

MarketLine Global Industry Analysts


·http:/www.reportlinker.com/p0255482-summary/Gardening-Outdoor-Living-in-North-America.html

L&G is #3 for How We Spend Our Money• Christmas $586.1 billion • Weight Loss Methods $61 billion • Lawn & Garden $58 billion• Pets $53 billion• Weddings $42 billion• Casinos $36.4 billion• Flowers $32.1 billion • Coffee $27.8 billion• Bottled Water $21.7 billion• Smartphone Accessories $20 billion • Super Bowl Parties, Merchandise & Apparel $19.8 billion • Video Games $17.02 billion • Valentine's Day $14.7 billion• Gnomes and Other Garden Accessories $7 billion • Gym Memberships $12 billion on unused memberships • Movies $10.1 billion

http://www.researchamerica.org/research_cents


https://twitter.com/intent/tweet?source=webclient&text=Lawn and Garden is Number 3 for How we Spend Our Money @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Lawn and Garden is Number 3 for How we Spend Our Money @gardenmedia http://bit.ly/SpN0RI

http://www.researchamerica.org/research_cents

2012 USDA Reports Wholesale Crop Value up 1.1% to $4 Billion

↑ Total bedding/garden plant sales up 3.1%

↑ Foliage up 4.6% - 2nd largest floriculture segment

↓ Potted flowering plants down 3.5%

↓ Domestically produced cut flowers down 4.7%

↓ Domestically produced cut greens down 1.5%

↑ Propagative material up 3.0%

For "larger growers" with sales over $100,000; USDA doesn't get this data from the under-$100,000 respondents.All the following statistics are from over-$100,000 growers.


Foliage plants now the 2nd largest segment at 17.7% of sales or $641.8 million, up 4.6%

2012 USDA Reports


https://twitter.com/intent/tweet?source=webclient&text=Foliage plants now the 2nd largest segment at 17.7 Percent of sales or $641.8 million, up 4.6 Percent @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Foliage plants now the 2nd largest segment at 17.7 Percent of sales or $641.8 million, up 4.6 Percent @gardenmedia http://bit.ly/SpN0RI

Perennials up 10% in Last 10 Years, while Annuals Drop 10%


2012 USDA Reports

https://twitter.com/intent/tweet?source=webclient&text=Perennials up 10 Percent in Last 10 Years, while Annuals Drop 10 Percent @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Perennials up 10 Percent in Last 10 Years, while Annuals Drop 10 Percent @gardenmedia http://bit.ly/SpN0RI

Pansies and Violas up. Geraniums DownIn total dollars over 2011

Up:• Pansy and viola sales up 6.4% • Begonia and New Guinea impatiens up 4.9%.• Petunia sales up, but only 0.5%

Down• Vegetative geranium off 0.5% • Impatiens walleriana off 3.2% in 2012.• Vegetable sales off 4.5% • Marigold sales off 5.4%• Seed geranium sales were off 35.6%.

Sales of all other annuals were up 6.9% in 2012 over 2011 dollar levels.


2012 USDA Reports

NGA Says Gardening is Up for 2nd Year in a Row

• 85 million DIY gardeners - up 2% - 2011

• DIYers spent $29.5 billion in retail sales - up 1% -2011

• Average DIY annual spending was flat at $347

2013 National Gardening Survey - which measures 2012 DIY lawn & garden activity


https://twitter.com/intent/tweet?source=webclient&text=NGA Says Gardening is Up for 2nd Year in a Row @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=NGA Says Gardening is Up for 2nd Year in a Row @gardenmedia http://bit.ly/SpN0RI

DIY Food Gardeners Spend More Than DIY Flower Gardeners

• Participation in all but one category increased

• “Pet & Bird” stayed flat

• “Food Gardening” increased for the 6th straight year

• “Food Gardening” is now bigger than “Flower Gardening” in spending power

2013 National Gardening Survey - which measures 2012 DIY lawn & garden activity


https://twitter.com/intent/tweet?source=webclient&text=DIY Food Gardeners Spend More Than DIY Flower Gardeners @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=DIY Food Gardeners Spend More Than DIY Flower Gardeners @gardenmedia http://bit.ly/SpN0RI

47% of DIY Gardeners Spend More at Big-Box Stores & Mass RetailersLarge national chains now drive the L&G market retail sales

• 27% Home Improvement Centers

• 20% Mass Merchants

• 17% Local Garden Centers & Nurseries

• 15% Local Hardware Stores

• BUT - 18-34 year olds shop local Hardware Stores (21% of sales), ahead of Home Centers (13% of sales) and Mass Merchants (15% of sales) 2013 National Gardening Survey - which measures

2012 DIY lawn & garden activity


https://twitter.com/intent/tweet?source=webclient&text=47 Percent of DIY Gardeners Spend More at Big-Box Stores and Mass Retailers @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=47 Percent of DIY Gardeners Spend More at Big-Box Stores and Mass Retailers @gardenmedia http://bit.ly/SpN0RI

GWA October 2013 Reports September 28th and October 2nd , 201378 million households have a lawn, garden or grow plants in containers

GWA October Reports Gardening SpendingHighest in Past 3 Years

• 54% - grew vegetables

• Spending up slightly to $615

• This is the highest in the past 3 years

• Biggest jump in spending $500-$1,500, up 6%

Annual flowers dropped to 5th place from 3rd last year

GWA October Reports Where Gardeners are Shopping

Garden centers were the most preferred destination for consumers, as 39%with Mass Merchants coming in at a close second, with a share of 37%.

GWA October Reports Gardening Interests

Not watering seems to be the #1 choice for conserving water, although using drought tolerant plants was up slightly, it was 5% lower than in 2010.

FINDING BALANCE DRIVES 2014

1. Ground Up

2. Super Foods Super Models

3. Drink Your Yard

4. Dress Up Your Yard

5. Bee-nificials

6. Cultur-vating

7. Simple Elegance

8. Frac’d Up

9. Young Men Get Down & Dirty

10. Think Gardens

11. Fingertip Gardening

12. Tree-mendous Reversal


Garden Media 2014 Trends

Ground UpMake Landscapes Not Landfills

@GardenMedia @SuziMcCoyGMG #GardenTrends14

Ground UpTable to Garden to Table

• Composting on the rise

• 25% of households compost*

• National trend in mandatory city food scrap waste management

• Cities are offering financial incentives to compost and reduce food waste

Natural Marketing Institute 2013


Food Scraps are the New Recyclables

• Food Scraps = 11.7% of U.S. Waste

• Americans generated nearly 35,000,000 tons of food waste in 2010 (EPA)

• 97% went into landfills

• Organic matter decomposing in landfills generates 16.2% of the nation’s emissions of methane greenhouse gas

• Consumers need education about reducing food scrap waste


https://twitter.com/intent/tweet?source=webclient&text=Food Scraps are the New Recyclables @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Food Scraps are the New Recyclables @gardenmedia http://bit.ly/SpN0RI

1.2 Million Tons of Food Waste Buried in NYC Landfills Every Year

“We bury 1.2 million tons of food waste in landfills every year at a cost of nearly $80 per ton. That waste can be used as fertilizer or converted to energy at a much lower price. That’s good for the environment and for taxpayers.”

- Michael BloombergNew York City Mayor

http://www.nytimes.com/2013/06/17/nyregion/bloombergs-final-recycling-frontier-food-waste.html?pagewanted=all&_r=0


https://twitter.com/intent/tweet?source=webclient&text=1.2 Million Tons of Food Waste Buried in NYC Landfills Every Year @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=1.2 Million Tons of Food Waste Buried in NYC Landfills Every Year @gardenmedia http://bit.ly/SpN0RI

http://www.nytimes.com/2013/06/17/nyregion/bloombergs-final-recycling-frontier-food-waste.html?pagewanted=all&_r=0

Key to Success: Educate and Make Composting Food Waste Easy“Our biggest success is making it easy for people. We do a lot to educate our residents about it.”

- Guillermo Rodriguez San Francisco Department of the Environment

• Set higher recycling goals• Add re-growing & composting

food scraps to your environmental check list.

The Green Cycler Food Scrap Pre-Composter


https://twitter.com/intent/tweet?source=webclient&text=Key to Success Educate and Make Composting Food Waste Easy @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Key to Success Educate and Make Composting Food Waste Easy @gardenmedia http://bit.ly/SpN0RI

http://www.thegreencycler.com/category/news/

Ground UpTable to Garden to Table

• Healthy Soil = Healthy Plants• Healthy Plants = Nutrient Dense Food• Healthy Food = Healthy People

www.stopwaste.org


http://www.stopwaste.org/

Super Foods, Super Models


Super Foods of the Garden

• Taking edibles to the next level

• Driven by increase in healthy obsession with wellness tied to good nutrition

• Growing hard to find specialty veggies and herbs

http://www.massageenvy.com/blog/superfoods-its-easy-to-be-a-superhero


Image from:

© Garden Media Group

http://www.massageenvy.com/blog/superfoods-its-easy-to-be-a-superhero

Super Foods are Taking Edibles to Super Model Status

• Edible Gardening 47 Million Americans were

planning on growing edibles this year

Up 3% from 2012

• Why Grow Your Own? 73% grow for better taste,

nutrition, and qualityInfo from Garden Writers Association Foundation (GWAF) 2013 April Gardening Trends Research Report

Image From: http://www.epicurious.com/articlesguides/seasonalcooking/farmtota

ble/veggiegarden


http://www.epicurious.com/articlesguides/seasonalcooking/farmtotable/veggiegarden

Blueberries are the Super Models of Super Foods

• Boosts brain power and fight Alzheimer's

• Reduces bad cholesterol

• Makes you look younger

• Fights diabetes

• Instant snack food

• Kids love them

• 18-24 year olds buy blueberries as a food staple

Source: http://www.menshealth.co.uk/food-nutrition/superfoods/guide-to-superfoods-blueberries


https://twitter.com/intent/tweet?source=webclient&text=18-24 year olds buy blueberries as a food staple

https://twitter.com/intent/tweet?source=webclient&text=18-24 year olds buy blueberries as a food staple

http://www.menshealth.co.uk/food-nutrition/superfoods/guide-to-superfoods-blueberries

Super Models of Super Foods: Kale & Dandelions

www.thegreencycler.com/2013/super-foods-and-healing-herbs-

the-key-ingredients-for-a-

wellness-garden


http://www.thegreencycler.com/2013/super-foods-and-healing-herbs-the-key-ingredients-for-a-wellness-garden

Greenhouse Food Production

Horticulture department at the University of Arkansas is shifting its focus to the controlled environment production of new and underused food crops.

Professor Mike Evans is working with other professors to develop a program on greenhouse food production for both students and commercial growers.

A great way to grow fresh greens with lower inputs, including water and fertilizer, few pest problems, a rapid production cycle and can do well in hot temperatures.

http://hortamericas.blogspot.com/2013/07/greenhouse-research-shifting-focus-to.html


http://hortamericas.blogspot.com/2013/07/greenhouse-research-shifting-focus-to.html

Hydroponic Home Veggie Gardens Unveiled at Computex

http://www.engadget.com/2013/06/16/home-lohas-hydroponic-gardening-vegetable/


http://www.engadget.com/2013/06/16/home-lohas-hydroponic-gardening-vegetable/

Unlock the Secrets of Sustainable Gardening with Keyhole Gardens

http://www.texascooppower.com/texas-stories/nature-outdoors/keyhole-gardening

www.debtolman.com


http://www.texascooppower.com/texas-stories/nature-outdoors/keyhole-gardening

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=tu6tFdb8fzuzPM&tbnid=v0jD2pOL3sIw2M:&ved=0CAQQjB0&url=http://www.debtolman.com/projects.htm&ei=gbD6UbrZO8ey4AOG94GwAQ&psig=AFQjCNE3yBAY0Sjfc6o7Kx8wUqO9IeLFmg&ust=1375470061413375

Straw Bale Gardening


Microgardens Do More With Less

• Veggies growing in microgardens

• Growing and doing ‘more with less’ – less water, less space

• Restoring healthy microbes to soil in containers


Drink Your Yard


Drink Your YardGroothies®

• Green Smoothie = Groothies®

• Gather raw homegrown garden fruit, leafy greens, and strawberries


Drink Your Yard

“Fermentation gardens are the new chickens.”

- Rebecca ReedSouthern Living

@Southern_Living

© Garden Media Group@GardenMedia @SuziMcCoyGMG #GardenTrends14

https://twitter.com/intent/tweet?source=webclient&text=Fermentation gardens are the new chickens @southern_living @gardenmedia http://bit.ly/SpN0RI

https://twitter.com/intent/tweet?source=webclient&text=Fermentation gardens are the new chickens @southern_living @gardenmedia http://bit.ly/SpN0RI

Drink Your Yard

• Fermentation Gardens

• Grains and Grapes

• Reaching the customer outside of the garden center

Pop up hops class at the dog park

Wine Making @ Clemson

Farmers Markets

• Shrubs, kombucha, Groothies®

• Berries in Containers

http://www.greenhousegrower.com/article/33669/garden-retail-marketing-plans-that-connect-with-todays-consumer


http://www.greenhousegrower.com/article/33669/garden-retail-marketing-plans-that-connect-with-todays-consumer

Drink Your YardDIY Drinks: Fermentation Garden

• Nearly 1 million Americans brew beer and make wine at home

• #1 Reason: Like the DIY, creative aspect of home brewing

• #2 Reason: Like the science behind the brew

Source: http://www.homebrewersassociation.org/pages/gov

ernment-affairs/talking-points

Image: http://kyssfm.com/beer-and-wine-festival-fundraiser-for-griz/


http://www.homebrewersassociation.org/pages/government-affairs/talking-points

http://kyssfm.com/beer-and-wine-festival-fundraiser-for-griz/

Drink Your YardBrew Through

• Know your ingredients

• Brew the finest

• Start from Scratch and Brew Through

• Grow Hops (Humulus) for beer

• Select unique grapes for wine

Images: http://mnrealestateandlifestyle.com/growing-grapes-as-a-part-of-the-home-landscape-or-garden/

http://www.themadfermentationist.com/2011/07/drying-hops-at-home.html


http://mnrealestateandlifestyle.com/growing-grapes-as-a-part-of-the-home-landscape-or-garden/

http://www.themadfermentationist.com/2011/07/drying-hops-at-home.html

Drink Your YardAmy Stewart’s Raspberry Cocktail


http://www.youtube.com/watch?feature=player_embedded&v=OTjR4gMPr_Y

Dress Up Your Yard


People are Decorating Their Yards

“Overall, the three year trend towards

decorating, small-project fixing and food gardening continues with little sign yet of capital-intensive full scale DIY landscaping.”

- Ian BaldwinBusiness Advisor for Garden & Hardware Retailers

Costa Farms® decorates with ‘Tropic Escape’ hibiscus, SunParasol mandevilla and ferns.


People are Decorating Their Yards

• Growing emphasis of outdoor spaces as extension of today’s homes

• Fuelled by social trends like barbeques, camping and lawn parties

• Driving demand for tabletop fountains, garden art, decorative planters and candleholders

• Expected record strong growth

*Global Industry Analysts

Shawna Coronado’s Garden Wall


Our Outdoor Spaces are Fashion Statements Reflecting Personal Style

• Now that the economy is getting better, people are sprucing up their homes – both inside and out.

• There will be a shift back to “decorating” gardens with plants and accessories.

Create an outdoor oasis with ‘Tropic Escape’ hibiscus from Costa Farms®


Plants in Beautiful, Handmade Pots

• Indoor vegetation never goes out of style, especially in a home with no yard or other means to have nature at your fingertips.

• Many common indoor plants help to reduce indoor air pollution caused by paints and varnishes and electromagnetic pollution

• Using greenery is part of home décor trends

• Use nature to enhance the appearance of your home

Handmade from NativeCast™

European Home Decor Trends 2014March 26, 2013 by Rosy Saadeh - Posted in Decor




http://blog.comfree.com/author/rsaadeh/

http://blog.comfree.com/category/home-decor/

Jewelry in the Garden• New for 2013-14• Best picks for Better Homes

& Gardens• Best Pick HGTV.com

Crackling Fire® Red Suntory® Begonia

Crackling Fire® Yellow Suntory® Begonia

Bling Baskets Costa Farms®


Garden Décor Accessories

Kylee Baumle OurLittleAcre.blogspot.comRESCUE!® OrnamenTrap™

rescue.com/blog/making-pest-control-decorative


http://ourlittleacre.blogspot.com/

http://www.rescue.com/blog/making-pest-control-decorative

“Think three-dimensional still lifes, miniature worlds designed to enhance your interiors – not gardening projects.”

- Shane Powers‘Bring the Outdoors In’ (Chronicle, 2013)

trendtablet.com/4702-bloom-2


Bring the Outdoors In

http://www.trendtablet.com/4702-bloom-2

Fanciful Furniture

Houzz


http://www.houzz.com/ideabooks/5787296/list/13-Home-Design-and-Decor-Trends-to-Watch-for-in-2013

Gardens Make a Personal Statement


Image credit: Shawna Coronado

Simple Elegance


Mono-Color & Mono-Plant

• Pair Jet Black with Blanched Whites

• Combine black & white to exude class, simplicity and a modern edge


Black & White• Using a single color brings a unity to

planting• White adds a bright, light influence• Popping up everywhere

From fashion & home décor to PAC Trials and HGTV

http://remodelista.com/posts/living-in-black-and-white-sf-stylehttp://www.allaboutyou.com/craft/garden-ideas/Chelsea-Flower-Show-

2013-gardening-trends-Chelsea-trends?page=4


http://remodelista.com/posts/living-in-black-and-white-sf-style

http://www.allaboutyou.com/craft/garden-ideas/Chelsea-Flower-Show-2013-gardening-trends-Chelsea-trends?page=4

Trend Watching“White is the perfect palette to make color pop. The beauty of white is that it enhances any color!”

- Kristine LonerganGreenProfit

Surfinia® Summer Double White

The Suntory® Collection

http://ballpublishing.com/GreenProfit/ViewArticle.aspx?articleid=19982


http://ballpublishing.com/GreenProfit/ViewArticle.aspx?articleid=19982

LofosTrailing WhiteNew for 2014


Mono-Color & Color Blocking• Single color brings unity • White lightens & brightens• Focus on one variety to make a significant

impact

Longfield Gardens® dahlias & begonias


http://www.longfield-gardens.com/

Surfinia® Heavenly Blue New for 2014


The Garden Glam


Design is About Coming Down to Earth

• Farm and city merge to a more sustainable future.• Staying power • Snowballing into a lifestyle and global movement• The slow food and slow healing movement will be

instrumental


Frac’d Up


Frac’d Up

• Geometric Gardening• Fractions• Dimensions• Sliced up spaces• Explosion of colors and textures• Modern• Not neat and tidy

http://www.allaboutyou.com/craft/garden-ideas/Chelsea-Flower-Show-2013-gardening-trends-Chelsea-trends


http://www.allaboutyou.com/craft/garden-ideas/Chelsea-Flower-Show-2013-gardening-trends-Chelsea-trends

Dimension and Shape Make for Statement Gardening

• Shape and dimension add architectural structure

• Not heavy or overwhelming• Chelsea Flower Show: Umbels

Umbelliferous are plants that carry flowers on the end of spoke-like stems

Allium ‘Gladiator’ LongfieldGardens.com


http://www.longfieldgardens.com/

Gardening gets Frac’d Up• Chevron, Color Explosions, and Slices Hit

the Garden • Accessorize the garden with popping

colors, decorated accessories, and “out-of the box” plants

• The circle is back! If it’s round, it will be found.

Cool accessories


http://www.shelterness.com/14-awesome-diy-outdoor-planters/pictures/22427/

Sliced Up Keyhole Gardens

Karen Hinepinterest.com/pin/545709679817485468/


http://pinterest.com/pin/545709679817485468/

Get Wild in Design

• Say goodbye to neat clean lines

• Go wild in the garden!

• Incorporate wild plants

• New shapes, geometrics and broken lines


Danilo Maffei, APLDmaffei landscape design, LLCwww.danilomaffei.com


http://www.danilomaffei.com/

http://www.danilomaffei.com/

Cultur-vating


Cultur-vatingBalancing Between the Old and New

• Embrace your region• Know your neighborhood• Eat locally• Buy from local CSA or farmers’ market• Embody local• Educate and enlighten about being good

stewards of the Earth


• Taking natives to the next level• Taking locavore to the next level – food

sheds• Not just buying local but embracing local• Connecting the land to local• Southern as “in”

Ferns and Front PorchesCosta Farms®



• Diverse kitchen garden links to world cultures

• Broader food horizons and exotic palates • Food reflects true blend of ethnicities

and diversity of food preferences• International flavor links fellow gardeners

and cooks both historically and geographically



Young Men in the Dirt


Men Get Down & Dirty

• Young men spend $100 more than the average on L&G - $441 annually*

• Strong interest in classes, workshops and online info**

• 21% are shopping where they feel most comfortable - local hardware stores not IGCs*

Ryan Trusty, 30, Costa Layman Farms · Trenton, SC

*NGA 2013 Survey**Today’s Garden Center


Biggest Spending DIY Garden Demo: Men 18-34*

• Men are grill masters & love peppers –the hotter the better**

• Grapes and hops are “cool” things to grow because many of them are into wine and craft beer**

• GMG Garden Trends reported on this in 2005!

Kelly Norris, age 26, Rainbow Iris Farm


*NGA 2013 Survey**Today’s Garden Center

http://rainbowfarms.net/

Stay at Home Dads Take Parenting Outside

• Getting dirty is fun! Adventures are prized

• Schedules are more spontaneous

• Domestic tasks and routines getting more male driven – more DIY and technology-oriented

• Parenting is more outdoorsy, playful, and risk taking with hands-off problem solving

• 1/3 of dads with working wives regularly care for kids - up 26% since 2002*

• 1 in 5 dads of preschoolers the primary caregiver** US Census Bureau

Journal of Consumer Research


http://online.wsj.com/article/SB10001424127887324624404578255792399791294.html

http://online.wsj.com/article/SB10001424127887324624404578255792399791294.html

http://www.census.gov/newsroom/releases/archives/children/cb11-198.html

Bee-nificials


It’s All AboutThe Bees!


All About Bees

• Worldwide consciousness on the necessity of bees

• 1/3 of all honey bee colonies in the country are gone

• More than 85% of earth's plant species require pollinators to exist


The Bee-nificials• Pollinators help 70% of the world’s

flowering plants reproduce

• 1 of 3 bites of food comes from plants pollinated by honeybees and other pollinators

WithoutBees

Image courtesy of Whole Foods


The Bee-nificials• Integrated Pest Management (IPM) is on

the rise both in the US and Europe

• Nurturing bio-diversity to counter habitat loss brought about by development has become a priority world-wide

http://www.thegreenhead.com/2008/03/mason-bee-house.php



Beneficial Insects Create Balance in the Garden

• Give me shelter

• Protecting wildlife, particularly pollinating insects, is crucial

• Creative structural habitats (bee hotels) emerging to invite the pollinators to ‘stay awhile’

• A bee hotel aims to show gardeners how they can attract bees without compromising the look of the garden






The Bee-nificial Long-term Care• Boost number and diversity of bumblebees

rapidly by providing wildflowers, nectar and pollen mixes*

• Upward trend in private citizens and organizations re-creating habitats for pollinators by planting native plants and flowers.

• RESCUE!® traps catch ONLY insects they are meant to catch, never beneficials

• Plant Natives & European flowering plants

*According to the recent State of Nature report compiled by 25 wildlife organizations across the UK


http://www.rescue.com/bug/stink-bugs

http://www.rescue.com/bug/stink-bugs

Think Gardens


*www.architizer.com/en_us/projects/view/thinkgarden-where-doing-business-is-natural/28996/#.UbDjavnVCSp


http://www.architizer.com/en_us/projects/view/thinkgarden-where-doing-business-is-natural/28996/

Think Gardens“Doing Business Naturally”

• Work with nature

• Workspaces morph from cubical drudgery to living playgrounds including features such as

indoor plants

lawns

natural sounds

• The use of indoor plants on the rise because they inspire productivity, are calming, reduce stress and are vital to mental health*

21cparks.org*www.architizer.com/en_us/projects/view/thinkgarden-where-

doing-business-is-natural/28996/#.UbDjavnVCSp




Think Gardens“Doing Business Naturally”

• Outdoor meetings offer the perfect opportunity for a change of scenery while amping up productivity at work

• Schools even get into the game and offer “green rooms” indoors and out

• Acts as much needed escape

Increases productivity

Increases focus

Decreases obesity

OfficeNow.com


http://www.flickr.com/photos/officenow/2631530058/

In addition to increasing happiness and reducing anxiety, serotonin has positive effects on memory and learning. Research presented at the American Society for Microbiology shows that feeding live M. vaccae bacteria to mice significantly improved their ability to navigate mazes, due to the fact that the bacteria triggers the release of brain serotonin. It appears that this bacterium plays a role in learning in mammals.

http://www.realfarmacy.com/science-shows-gardening-makes-you-happier-and-smarter/#IEtAu6fkUbCsDrjy.99


http://www.realfarmacy.com/science-shows-gardening-makes-you-happier-and-smarter/

Fingertip Gardening


Fingertip Gardening

• Mobile Moments (Apps)

• Hyper-Tasking

• Technology makes things easier in in the garden, too.

Hydroponics

Solar

Mobile

• Geofencing

• Suntory’s container designer app

• Convenient Gardening-space

• SoLoMoCo

http://www.urbangardensweb.com/2013/06/10/ten-futuristic-garden-tools/http://www.kickstarter.com/projects/modernsprout/modern-sprout-decorative-hydroponic-planter

http://www.apartmenttherapy.com/hitech-plant-care-a-geeks-guid-152124http://www.nytimes.com/2013/04/25/technology/personaltech/calling-on-gadgetry-to-keep-the-garden-

growing.html?smid=pl-share&_r=0http://mashable.com/2012/12/23/medical-health-apps/


http://www.urbangardensweb.com/2013/06/10/ten-futuristic-garden-tools/

http://www.kickstarter.com/projects/modernsprout/modern-sprout-decorative-hydroponic-planter

http://www.apartmenttherapy.com/hitech-plant-care-a-geeks-guid-152124

http://www.nytimes.com/2013/04/25/technology/personaltech/calling-on-gadgetry-to-keep-the-garden-growing.html?smid=pl-share&_r=0

http://mashable.com/2012/12/23/medical-health-apps/

• Hyper-Tasking: supreme multitasking

Tweeting while watching TV

Posting videos from the garden

• Geo-fencing

• SoLoMoCo: SOcial, LOcal, MObile & COmmerce


Fingertip Gardening

Fingertip Gardening

• Modern technology has made everyday life more convenient, why not in the garden, too

Hydroponic watering devices

Solar Lights

Mobile Apps and connectivity

• Suntory® offers a virtual container designer app

http://suntorycollection.com/popup/design_it_yourself.html


http://suntorycollection.com/popup/design_it_yourself.html

Tree-mendous Reversal of Fortune


4,000,000 Urban Trees Disappear Each Year!

http://www.washingtonpost.com/politics/federal_government/promoting-the-benefits-of-

planting-trees-in-cities/2013/07/29/94ceed9a-f89b-11e2-afc1-

c850c6ee5af8_story.html


http://www.washingtonpost.com/politics/federal_government/promoting-the-benefits-of-planting-trees-in-cities/2013/07/29/94ceed9a-f89b-11e2-afc1-c850c6ee5af8_story.html

Benefits of Trees: Economic

• Urban forests save thousands of lives each year

• Increase property values by 3-10%

• Hospital patients looking at trees need less medication & recover faster

• Employees that work near trees take less days off from work

• Shoppers spend 12% more for goods sold on tree lined streets


http://www.albertaarborists.com/News/The-Return-on-Investment-of-Landscaping-Infographic

http://www.albertaarborists.com/News/The-Return-on-Investment-of-Landscaping-Infographic

Benefits of Trees: Emotional

• Makes you feel better

• Cultivates a sense of peace and serenity in hectic lifestyles

• Fosters safer, more sociable neighborhoods

• Reduces stress response of body and mind

• Reduces levels of domestic violence

• Absorbs high-frequency noise which is the most distressing frequency range for humans


Benefits of Trees: Environmental

• Vital to our environmental health

• Clean the air which helps us breathe easier

• Strong roots prevent erosion

• Shade trees reduce air conditioning use

• Buffer wind, reducing heating costs


What Tree is That?™ App

arborday.org/trees/whattree/mobile.cfm


http://www.arborday.org/trees/whattree/mobile.cfm

iTree Qualifies Benefits of Trees

itreetools.org


http://www.itreetools.org/index.php

Help Plant One Million Trees


DONATE

www.pennhort.net

https://www.pennhort.net/sslpage.aspx?pid=372

https://www.pennhort.net/sslpage.aspx?pid=372

Plant a Tree!


Why Trends are Important

1. Connect the dots

2. Understand your customer

3. Be a trend setter

4. Drive consumer sales

5. Build your brand


Download the 2014

Garden Trends Report

www.gardenmediagroup.com/images/Trends/2014-Garden-Trends-Report.pdf

For Weekly TrendsGROW! Every Thursday for Trends

Garden Plot Every Friday for Finds

[email protected]

610-444-3040


http://www.gardenmediagroup.com/images/Trends/2014-Garden-Trends-Report.pdf

http://grow.gardenmediagroup.com/blog/bid/294789/How-to-Join-and-Integrate-Google-Hangouts-Into-Your-Garden-Business

http://blog.gardenmediagroup.com/

mailto:[email protected]

finding balance in the garden

Documents