finding and recruiting great talent, john tarrant
DESCRIPTION
Engagement starts with attracting and recruiting the Right People that will perform within your organisation and your culture. Drawing on his many years of experience in this field John looks at the key aspects of recruiting talent and the importance of Employer Branding in the Bristol and South West market.TRANSCRIPT
How to create a compellingemployer brand that saves
youmoney and makes you money
Brand = identity & reputation
Employer Branding - a strategy used to appeal to desired current and future
talent
What it isn’t
• A science
• An art
• An end in itself
• Just about the CVs
It’s good business
The people plan
• Main area of business risk
• The gap between the expectations of the leaders and the organisation’s ability to deliver
• The opportunity cost is too great
Employer Branding - a strategy used to appeal to desired current and future
talent
Why bother?
Why bother?
• Reduced cost per hire, time to hire
• Improved recruitment efficiencies
• Staff advocacy and retention
• Rentokil - 'The cost of replacing an employee is 1.5-2 times salary'
• RSA - 'The right, engaged call centre staff talk on average to 800 more customers per year than disengaged staff. The equivalent of an additional member in a team of 8'
Defining your employer brand - an 8 stage process
• Setting objectives• Discovery• Interpretation and definition• Segmentation• Creative development and testing• Implementation• Measurement• Management and more measurement
Measuring ROI
• No. of CVs• No. of qualified people in talent pool• CPH, TTH• Recruitment efficiencies• Speculative CVs, CVs from competitors• Staff approval• Staff ideas• Absenteeism• Customer approval
Why doesn't everyone do it
• Capital expenditure• Too hard to sell in, manage and implement• Lack of understanding• Lack of senior level buy in
Applying it to your organisation -*1
• What do you want to achieve ?
• What is achievable
Choosing the appropriate brand strategy
Applying it to your organisation *2
Some examples
Endsleigh - ‘Experts in the making’
“How much of your marketing budget do you spend on your
staff?”
Survey response up (62%)
Overall engagement (51-64%)
Sickness reduced by 50%
Sales from staff leads doubled (£250k)
Staff ideas on efficiency savings and new products (£250k)
Net profit up 51%