ONLINE TARGETING

JOHANN SAVALLE

COMMUNICATION FOR IMPACT

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OBJECTIVEHow to target a specific vertical in B2B, either by interest or by location or both?

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LEADSHOW TO GET THEM?

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Market

AwarenessInterest

Evaluation

Conversion

Buy

Audience Organisation

1. Capture attention2. Awake interest3. Keep contact for a later interaction

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AUDIENCE1. Depth 2. Relevance

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JS CommunicationConsulting http://jsavalle.com/

@jsavalle

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

Depth =

Quantity

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Relevance =

quality

JS CommunicationConsulting http://jsavalle.com/

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Increase depth of reach, for a given audience while staying relevant

TARGETING CAMPAIGN

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JS CommunicationConsulting

ACQUISITION CHANNELS

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@jsavalle

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

LANDING PAGE

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Digital Sales Rep

Where the transaction between the audience and the organisation is happening

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

TARGETING CONVERSION CONVERSATION

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CHANNELS STRUCTURES

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FACEBOOK- Facebooks Ads - Organic - Retargeting

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LINKEDIN- Ads - Organic (premium)

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GOOGLE- Ads - Organique - Google Grant

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YOUTUBE- Ads - Organic

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REMARKETING

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JS CommunicationConsulting http://jsavalle.com/

@jsavalle

EXAMPLE• Reduce Cart drop • Time constraint offering • Audience steal

JS CommunicationConsulting http://jsavalle.com/

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JS CommunicationConsulting http://jsavalle.com/

@jsavalle

EXAMPLE• Warm up a listing • Skip spam filter • Optimisation

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

ACME SAS ABM (Account based Marketing)

Target people taking decisions

JS CommunicationConsulting http://jsavalle.com/

@jsavalle

JOHANN SAVALLE

@jsavalle

www.jsavalle.com