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APA Convention 2007 Pauline Wallin, Ph.D. Independent Practice [email protected] Find new Audiences: Use Internet Technologies for Disseminating Psychological Information to the Public

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Ways to educate the the public about psychological science

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Page 1: Find New Audiences

APA Convention 2007Pauline Wallin, Ph.D.

Independent [email protected]

Find new Audiences: Use Internet Technologies for Disseminating

Psychological Information to the Public

Page 2: Find New Audiences

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• Too much information online – Reduce overload• You can help filter the best nuggets from psychological research• Your audience knows you, likes you trusts you

What the Public NeedsFrom Psychologists

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While educating the public you become recognized as an expert

1. Websites2. Blogs - blogger.com, wordpress.com3. Article banks4. Online groups and forums5. Podcasts, videocasts, slidecasts6. Teleseminars

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Internet Tools to Educate the Public About Psychological Research

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Groups.google.com

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Yahoo groups

Click here to subscribe to this group.8

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• Easy to set up and distribute e.g., via feedburner.com

• Syndicated - content can be viewed without visiting the website where it’s posted.

• People can subscribe, e.g, via iTunes

• People can stream your content through their websites and blogs

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Podcasts, Videocasts, Slidecasts

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• Educational conference calls

• Convenient, inexpensive

• Reach people outside your geographic area

• Record the call and offer the replay later - e.g., via audioacrobat

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Teleseminars

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Teleseminar 1

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Post-teleseminar replay access

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Teleseminar 2

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Spread the word about psychology!Build professional name recognition in the process. Want to learn more on how to do this?

Click here.

Pauline Wallin, Ph.D. [email protected]