fincon 15: engage your audience with the best storytelling techniques

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Engage Your Audience with the Best Storytelling Techniques

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Post on 21-Apr-2017

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Engage Your Audience with the Best Storytelling Techniques

1. Keep it short

Less is more…have a single purpose

2. Don’t forget basic story structure:

*Setup*Conflict

*Resolution

Once upon a time there was ___. Every day, ___.

One day ___. Because of that, ___. Because of that, ___.

Until finally___.

3. Don’t dwell on the dreaded forgotten details

Nobody cares:

• If her name was Barbara or Joyce• Whether she worked in payroll or

accounting• If you saw her in a Chilis, or no wait,

was it Applebees?

4. Keep it moving

Deliver story value every 15-20 seconds

5. Don’t “Kanye” your story

Ask yourself: would I root for myself in this story?

6. Use humor competently

No

Try this original joke formula:

List of 3 {zig, zig, zag}

McDonald’s will not serve breakfast late. There are no other rules, though.

Homeless guy living in the bathroom? Cool.

People throw up in line? Cool.

But two minutes late? No eggs.

I can’t think of anything worse after a night of drinking than waking up next to someone and not being able to remember…

…their name, …or how you met…or why they’re dead

7. Have an ending

End with a:

Comeuppance or

Twist or

Lesson learned or

1. Keep it short2. Don’t forget basic story structure3. Avoid the dreaded forgotten details4. Keep it moving5. Don’t “Kanye” your story6. Use humor competently7. Have an ending

Thank you!