January 2010AAT Sri Lanka

Madu RatnayakeSLASSCOM, Virtusa

Positioning Sri Lanka as a financial services hub with BPO and ITO

Globalization

Globalization 1.0

1492 till 1800 Large to medium

countries globalizing, for imperial reasons, for resources.

Globalization 2.0

1800 till 2000 Medium to small

companies globalizing, for markets and for labor.

Globalization 3.0

2000 on wards

Small to tiny

Individuals globalizing for opportunities.

If work can be digitized, it can be done anywhere in the world

Global IT/BPO Market

4

Global IT/BPO Market growing steadily

BPO - $280b ITO - $568b

IT/BPO Industry revenue is lead globally by BFSI (Banking Financial Services & Insurance)

Where are we today?

7

Sri Lanka emerging as a global sourcing destination

Sri Lanka is another Asian country that has succeeded in positioning itself as an alternative to India. - IBM Global Location Trends Report 2010

Ranked 16th in the AT Kearney Global Services Location Index (GSLI) in 2009 (up 13 positions from 29th in 2007) Ranked number 5 in financial attractiveness, ahead of India, China and all of CEE

Gartner's 30 Leading Locations for Offshore Services (2010-2011). Included among the Top 9 in Asia pacific.

12th in the top ranking destinations in IBM Global Location Trends Report

Ranked among the top 10 emerging global destinations by Global Services Magazine.

Sri Lankan’s geographical location, infrastructural facilities, direct access to India market, high quality standards of the workforce, open economy and various free trade agreements make it an attractive outsourcing destination. – Global Services Destinations Compendium 2010

121154

193234

29451

57

64

78

98

2006 2007 2008 2009 2010

IT/BPO Export Revenue

IT Revenue $m BPO Revenue $m

173

213

258

312

392

5th Largest export revenue earner for the country

Sri Lanka – High Potential for Growth

Source: Tholons

Fu

ture

Att

rac

tive

ne

ss

Current Attractiveness

IndiaPoland

China

Canada

South Africa

Brazil

Philippines

Romania

Hungary

Mexico

Ireland

Czech Republic

MalaysiaRussia

Sri Lanka

Fu

ture

Att

rac

tive

ne

ssF

utu

re A

ttra

cti

ven

ess

Current AttractivenessCurrent Attractiveness

IndiaPoland

China

Canada

South Africa

Brazil

Philippines

Romania

Hungary

Mexico

Ireland

Czech Republic

MalaysiaRussia

Sri Lanka

Financial Services is putting Sri Lanka on the outsourcing map…

11

Sri Lanka being recognized as a Global Center of Excellence for Financial Accounting

Outsourcing (FAO)

Source: Tholons

BFSI - ITO Services companies are growing

13

Banking Financial Services and Insurance (BFSI)

Talent base of Finance Professionals is growing

Vision & Goals

Vision - #1 IndustryIT/BPO Industry to become the #1 revenue earner for Sri

Lanka in the next 10 years

Goals by 2015$1bn Export Revenue

80,000 direct knowledge based jobs, 240,000 indirect jobs (1:3)

(320,000 total jobs)

Future Careers are in IT/BPO

www.FutureCareers.lk