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Financial Markets Charity Golf Tournament Financial Markets Charity Golf Tournament 200 200 4 4 The most important The most important amateur charity amateur charity golf tournament golf tournament in Europe in Europe 10/2003

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Financial Markets Charity Golf Tournament Financial Markets Charity Golf Tournament 20020044

The most important The most important amateur charity golf amateur charity golf

tournamenttournamentin Europein Europe

10/2003

BACKGROUNDBACKGROUND

$3 million collected in 8 years$3 million collected in 8 yearsInitiated in 1995 by ReutersInitiated in 1995 by Reuters

100%100% of contributions went to children victims of conflicts of contributions went to children victims of conflicts

in Bosnia, Afghanistan, Algeria and Burundiin Bosnia, Afghanistan, Algeria and Burundi

10/2003

DATES DATES & & VENUESVENUES for for 20042004

24 May

Crans-Montana

Switzerland

11 June Castelconturbia

Italy

12 MayDe Goyer

The Netherlands

31 MayBuckinghamshire

UK

7 May

Club de Campo (Madrid)

Spain

18 JuneSpa

Belgium-Luxembourg

3 June

Hanau

Germany

25 JuneLes Bordes

France

21-2421-24 October October

Finals Finals ValderramaValderrama

SpainSpain10/2003

PROGRAMMEPROGRAMME 20042004

As of 10:00As of 10:00Registration /T-gifts /Welcome CoffeeWarm-up practice with Angel Gallardo,Vice Chairman, PGA European Tour.

10:30-12:3010:30-12:30Brunch Buffet

11:0011:00

Financial Markets Charity Golf TournamentFinancial Markets Charity Golf Tournament

18:3018:30Prize-giving reception (fabulous prizes given by DavidoffDavidoff, NikeNike, Moët & ChandonMoët & Chandon)

19:0019:00Dinner at Golf Club

10/2003

PRIZESPRIZES Values 300,000 EurosValues 300,000 Euros

10/2003

SOME LOYAL PARTICIPANTSSOME LOYAL PARTICIPANTS

800 European 800 European FinancialFinancial institutions institutions

and corporationsand corporationssince 1995since 1995

10/2003

PLAYERSPLAYERS

Supported bySupported byAndré Bossert

Andreas Brehme

Alexander Cejka

Bernard Gallacher

Mathias Grönberg

Nicolas van Hootegem

Per-Ulrik Johansson

Sandy Lyle

Rolf Muntz

Gary Nicklaus

Christy O’Connor Jr.

Corey Pavin

Costantino Rocca

Eduardo Romero

Jarmo Sandelin

Sam Torrance

10/2003

FREE ADSFREE ADS Values 500,000 EurosValues 500,000 Euros

40 titles such as:

10/2003

Editorial CoverageEditorial Coverage Circulation: 15 millionCirculation: 15 million

TV, radio, websites,

financial and business magazines and dailies

all over Europe

10/2003

BENEFITSBENEFITS

• Corporate cataloguecatalogue distributed to each participant (500 in 8 countries).

• BannerBanner exhibited at each tournament, includingfinals.

• Corporate invitationsinvitations to each tournament, including finals.

• Photos and results published on corporate websitewebsite.

• CD-ROM

• Printed materials – invitationsinvitations, newslettersnewsletters.

• Press releases – TVTV, radioradio, editorialeditorial.

10/2003

FORMATFORMAT

• Institutions contribute $3000 per team to a charity fund, implemented by Terre des hommes for children victims of conflict, e.g. Guinea

• Team of 4 players, playing best 2 ball stableford

• Past Finals in Valderrama, St Andrews Old Course,K Club, etc.

10/2003

PARTNERSHIP FOR THE FUTUREPARTNERSHIP FOR THE FUTURE

Alice LonfatAlice LonfatPO Box 187 Collonge

1245 Geneva / Switzerland

Tel:Tel: +41 (0)22 752 41 62

Fax:Fax: +41 (0)22 752 43 29

Mob:Mob: +41 (0)79 200 43 85

E-mail:E-mail: [email protected]

Website:Website: www.communiconcept.ch

10/2003