financial & marketing planning for entrepreneurs
Post on 19-Oct-2014
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Financial & Marketing Planning for Entrepreneurs
Presented by :-Shruti Vatrana
Entrepreneur
Entrepreneur’s personal resources
Financial institutions
Public offering
Angel investors
Unusual resources
Financing Options
Financial Plan
• First, you need to gather some of the financial data you'll need to prepare these financial statements for your business plan by examining your expenses.
• Think of your business
expenses as broken into two categories: Your start up expenses
Your operating expenses
• All the costs of getting your business up and running go into the start up expenses category.
• These expenses may include:
• Business registration fees • Business licensing and permits • Starting inventory • Down payments on property • Down payments on equipment
• Operating expenses are the costs of keeping your business running.
• Think of these as the things you're going to have to pay each month. Your list of operating expenses may include:
• Salaries• Rent• Telecommunications utilities
• Raw materials storage • Distribution • Promotion • Loan payments • Office supplies • Maintenance.
Market Analysis• This is an examination of the primary target
market for your product or service, including geographic location, demographics, your target market's needs and how these needs are being met currently.
• The competitive analysis section can be the most difficult section to compile when writing a business plan. Before you can analyze your competitors, you have to investigate them.
Entrepreneur
Marketing Plan Objectives• Most important piece of your plan
• Build on industry and marketplace analysis – define your niche
• Identify your customers• Demonstrate how you will solve problems for customers
• Describe how you will reach customers – advertising .
• Convince reader that there is an eager market for your product or service
Marketing Plan Outline• Introduction• Target Market• Product/Service Strategy• Pricing Strategy• Distribution Strategy• Advertising and Promotion• Sales and Marketing Forecasts
How Creatively you Advertise …
FEW Successful Entrepreneurs ……..