financial market and investor's behavior in financial market
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FI NANCI AL M AR K ET
ANDI NVESTOR S BEH AVI OUR I N
TH E M ARK ET
PRESENTED BY
HARDEEP SHARMA
MBA-2ND
ROLL NO.-3832
PRESENTED BY
HARDEEP SHARMAMBA-2ND
ROLL NO.-3832
FINANCIAL MARKET
ANDINVESTORS BEHAVIOUR
IN MARKET
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FINANCIAL MARKETING
A financial market is a mechanism that allows people toeasily buy and sell (trade) financial securities (such asstocks and bonds), commodities (such as preciousmetals or agricultural goods), and other fungibleitems of value at low transaction costs and at pricesthat reflect the efficient market hypothesis
Financial markets could mean:1. Organizations that facilitate the trade in financial
products. i.e. Stock exchanges facilitate the trade instocks, bonds and warrants.
2. The coming together of buyers and sellers to tradefinancial products. i.e. stocks and shares are tradedbetween buyers and sellers in a number of waysincluding: the use of stock exchanges; directlybetween buyers and sellers etc.
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TYPES OF FINANCIAL MARKETS
FINANCIAL
MARKET
C
A
P
IT
A
L
M
A
R
KE
T
S
C
O
M
M
OD
I
T
Y
M
A
R
KE
T
S
M
O
NE
Y
M
A
R
KE
T
S
D
A
R
R
I
V
A
T
I
V
E
M
A
R
K
E
T
I
N
G
I
N
S
U
R
A
N
C
E
M
A
R
K
E
T
S
F
O
R
EI
G
N
E
X
C
H
A
N
G
E
M
A
R
KE
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TRADING IN FINANCIAL MARKET
EQUI TY SH ARES
M UTUAL FUNDS
DEBENTURES
BONDS
CERTI FI CATE OFDEP OSI T
COM M ERCI AL PAPER
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COMPANY PROFILE
"SUCCESS HINGES ON A PASSION FOR EXCELLENCE"
" SUC C E SS H IN G E S ON A P A SSION F OR E X C E LLE N C E "
COM PANY P R OF I L E
RATING:3rd largest broking house of India in terms of trading
terminals
5th largest sub-broker network in the country
5th
largest distributors of IPO in Retail
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I M P ORTANT CH ARACTERI STI CS OF SM C
Member of NSE, BSE, NCDEX, MCX, DGCX, Clearing
Member in NSE Derivative Segment & DGCX and ISO 9001:
2000 certified DP for shares and commodities.
Promoted and lead by a team of professionals having rich
experience in the capital markets of more than 15 years.
Providers of one of the best trading platforms to trade in NSE,
BSE, NCDEX, MCX and DGCX.
SMC has expanded, globally by acquiring Trading & Clearing
Membership of Dubai Gold and Commodity Exchange (DGCX). Dedicated and highly motivated workforce of more than 1000
personnel drawn from diverse academic backgrounds, such as
CA, CS, ICWA, M.B.A and IT.
Excellent Research Team.
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VISION
To be a global major inproviding complete
investment solutions,
with relentless focus oninvestor care, through
superior efficiency and
complete transparency.
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.
Mutual fund is a form of
collective investment that pools
money from many investors and
invests the money in stocks,
bonds, short-term money market
instruments, and/or other
securities. In a mutual fund, the
fund manager trades the fund's
underlying securities, realizing
capital gains or loss, and collects
the dividend or interest income.The investment proceeds are
then passed along to the
individual investors.
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THE RISK AND RETURN ON INVESTMENT
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OBJECTIVES OF THE STUDY
Know customer behavior in the market about their investment.
Describe financial market & its components. Where mutual
funds exist & contribute in it?
Which type of risks and return a customer get in investment?
Analysis of different mutual funds and concludes how one issueis better than other. Which factors should be focused whilemarketing investment?
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RESEARCH METHODOLOGYRESEARCH DESIGN
DESCRIPTIVE
SAMPLE SIZE
100
SAMPLING TECHNIQUE
DELIBERATEPLACE
CANNAUGHT PLACE,DELHI
SOURCES OF DATA COLLECTION
Primary : Tool Questionnaire- Observation
Secondary : Tool - SMC issues & magazine
- Through SMC-website
- BSE, MFAI website
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Q-WHERE DO YOU LIKE TO INVEST YOUR MONEY? RANK THEM
ACCORDING TO YOUR PREFERENCE
(A) MUTUAL FUND (B) BANK F. D.
(C) SHARES (D) POST OFFICE
(E) GOVT. BONDS
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Q-WHERE DOES MUTUAL FUND EXIST IN YOUR INVESTMENT PORTFOLIO?(A) 0 - 25% (B) 25 - 50%
(C) 50 - 75% (D) 75 100%
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Q-ARE YOU SATISFIED FROM YOUR INVESTMENT?
(A) YES (B) NO
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Q-HOW WILL YOU RANK SECURITIES IN RESPECT OF THEIR
RISK FACTOR?
(A) EQUITY (B) MUTUAL FUNDS(C) COMMODITY (D) F & O
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Q-HOW MUCH MINIMUM RETURNS DO YOU PREFER
WHILE MAKING INVESTMENT?
(A) 5-10% (B) 10-15%(C) 15-20% (D) 20-25%
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Q-WHICH MEDIUM DO YOU MAKE FOR TRANSACTIONS?(A) ONLINE (B) BROKERS
(C) BY POST (D) SELF
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Q-9 WHEN WOULD YOU LIKE TO INVEST YOUR MONEY? WHEN!(A) MARKET IS VERY HIGH (B) MARKET IS RISING
(C) MARKET IS DECLINING (D) MARKET IS VERY LOW
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CONCLUSION OF RESEARCH
Age factors
Geographical factors
Personal factors Investors perception
Investors attitude
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FINDINGS
People in India are risk averter they want safe investmentthats why people marked bank f.d as their first preference.
People preferred mutual funds after bank f.d because intheir opinion mutual funds are less risky as compared to
other securities. 28% of the sample population is not aware about mutual
fund and its schemes. Approximately 50% of population want to invest at most 25%
of their investment in mutual funds.
Approx. 70% people want return more than 10% on theirinvestment for them mutual fund is a very good option. People want to invest when market is rising or it is very low.
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LIMITATIONS
Time horizon of study limits the research.
Few Customers were not ready to co-operate atthe time of survey.
Cost factor was also a limitation of the study.
Sample size taken was less for representingreal population. Respondents many times were
uninterested or in hurry so there may be a littlebiasness from there side to complete thequestionnaire like their attitude, values, andego came in between.
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