financial center advanced facebook presentation nov 2014
DESCRIPTION
Some Advanced Facebook tips for promoting your cause, business or nonprofit.TRANSCRIPT
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LOAD THESE LINKS
http://www.ericspellmann.com/the-perfect-facebook-business-post.html?utm_source=Spellmann+%26+Associates+List&utm_campaign=14a0d5a431-S%26A-0035-
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ADVANCED FACEBOOK STRATEGIES & TACTICS
Presented by Christine Halvorson
Halvorson New Media
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HalvorsonNewMedia.com 3
HalvorsonNewMedia.com
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WHAT I DO
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• 7 Twitter accts• 3 FB Pages• 2 blogs• Create online courses• Lead workshops for small
biz owners• Spend 1.5 hours
each day just learning
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FACEBOOK–The “perfect” post–Learning from “Insights”–Using photos & graphics–Using Facebook Boosted Posts
and Paid Advertising–Making a Marketing Plan
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WHAT WE’LL COVER TODAY
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Not THIS ADVANCED
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CHAPTER 1: PERFECT POSTS
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HalvorsonNewMedia.com 9
http://www.ericspellmann.com/the-perfect-facebook-business-post.html?utm_source=Spellmann+%26+Associates+List&utm_campaign=14a0d5a431-S%26A-0035-
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Don’t be boring
LKarno.com 10
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HalvorsonNewMedia.com 11
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HalvorsonNewMedia.com 12
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GOOD CONTENT SHOULD…
•Educate•Entertain•Engage•Enrich•+, with luck…
Go viral….
“Sell” one out of 10 posts
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CHAPTER 2
KEEP AN EYE ON YOUR
“INSIGHTS”
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HalvorsonNewMedia.com 15
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FACEBOOK INSIGHTS
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REACH…
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We’ll talk about this in a moment
This post did better than all others
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A 9 p.m. peak
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20HalvorsonNewMedia.com
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CHAPTER 2 SCHEDULING
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WAYS TO USE SCHEDULING
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•Timed for when YOUR fans are online (see “Insights”)
•Carry out a strategic campaign•Make your life easier •Make sure you’re posting daily
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Every Sunday evening“Motivation for your Monday to come”
Strategy!
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FACEBOOK’S BUILT-IN
CLOCK
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A live demonstration
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HOOTSUITE: WONDERFUL, FREE THING
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Attach up to 5 “streams” (accounts) to post to, all in one place, scheduling them into the future, infinitely
Another live demonstration
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ALSO FROM “INSIGHTS” WHO ARE YOU REACHING?
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BY GENDER AND AGE DISTRIBUTION
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2) MASTER THE ART OF VISUALS
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Tell the story behind your business…
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Enhance text with graphics
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HalvorsonNewMedia.com 31
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Pinstamatic.com
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CHAPTER 3PAID
ADVERTISING OPTIONS IN FACEBOOK
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Paid Options in Facebook(An ever-changing array of ads,
promoted posts, sponsored stories)
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HalvorsonNewMedia.com 41
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Ad
Cat
Cat
Also called Newsfeed ad,
sponsored story, or boosted post
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RIGHT-HANDSIDEBAR
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BOOSTED POST
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In insights
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• Promoted or “Boosted” posts– Good to do when…
You post something really important and want to extend it beyond those who already LIKE you
Facebook suggests you do so
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PAID METHODS OF GETTING NOTICED ON FACEBOOK
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HalvorsonNewMedia.com 47
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Adjust all these demo points
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PAID ADSWORK
THE SAMEWAY AS
BOOSTED POSTS.
CLOSE-UP FACES ARE BEST
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GOOD REASONS TO DO A PAID BOOST OR AD
• When your business is new to Facebook
• When you have an event coming up
• When you’ve made an announcement that is likely of interest beyond your small group of Facebook “Likers” and “Friends”
• What you’re offering a new product or service, or making some other significant change in your business
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CHAPTER 4:HAVE A PLAN
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HANDOUT
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THE 10 STEPS
1) Who is your audience?2) What are your goals?3) By when do you want to meet them?4) Where will you find your audience (are you sure they
use Facebook?)5) What are your key messages? 6) Who will do the work and how?7) Deadlines and timelines8) Which sites will you use? Record all passwords and user
names elsewhere9) Define types of posts on each site10) Determine what “success” means for you
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2 WAYS TO GET MORE TIPS…
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1) “LIKE” MY FACEBOOK PAGE
Facebook.com/HalvorsonNewMedia
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2) SIGN UP FOR MY
E-NEWSLETTER(JUST GIVE ME
YOUR BUSINESS CARD)
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3) MORE RESOURCES…
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GO TO NHSBDC.ORG
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Q & A
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PLEASE “LIKE” MY PAGE—HALVORSON NEW MEDIA
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• Marketing plan template• WORKBOOK: Social Media
Resources– Materials for continuous
learning– Photo & Video content & editing
tools– Online and SmartPhone apps
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HANDOUTS
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ABOUT
HALVORSON NEW [email protected]
Facebook:http:/www.Facebook.com/HalvorsonNewMediaTwitterhttps://twitter.com/ChrisHalvorsonLinkedInwww.linkedin.com/in/chrishalvorsonWebsitehttp://HalvorsonNewMedia.com
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ABOUT
HALVORSON NEW [email protected]
Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.
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Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company. See a list of current clients here.
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