finally finished the body shop (1)

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Page 1: Finally finished the body shop (1)

H a n n a h . J o n a s . P o p p y . V a u g h a n

Page 2: Finally finished the body shop (1)
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W H E R E W E S T A R T E D

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W H E R E W E S T A R T E D

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W H E R E W E S T A R T E D

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W H E R E W E S T A R T E D

T h e B r i e f

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W H E R E W E S T A R T E D

T h e B r i e f Create a three billboard cohesive campaign

Bring the brand back to life

Celebrate what makes the brand special

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k Gradually involve potential

customers through the three billboardsFollow the original guide linesRelate the brand to thecustomer

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c h

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c h Founded by Anita Roddick in 1976

Roddick got the idea from a shop in AmericaSold to L’Oreal in 2006

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c h

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s a d v e r t i s i n g

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n s

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m s

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T h e r e i s a s i g n i f i c a n t d r o p i n t h e

B o d y S h o p s l e v e l o f a d v e r t i s i n g s i n c e L ' O r e a l

t o o k o v e r .

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m s

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n s

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C r e a t e a c a m p a i g n

t h a t s h o w s t h e B o d y S h o p s i n i t i a l v a l u e s i n a m o d e r n

w a y t h a t a l s o r e f l e c t s t h e n e w ' s o p h i s t i c a t i o n '

t h a t t h e y h a v e b u i l t i n r e c e n t y e a r s .

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n s

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n sb i l l b o a r d s

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n sI d e a s

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W H E R E W E S T A R T E D

T h e B r i e fW h a t w e t o o k R e s e a r c hP r e v i o u s C a m p a i g n sL ' o r e a l C a m p a i g n sp r o b l e m sS o l u t i o n sI d e a st o o l b o x

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f o n t

C o l o u r s

Mathilde

KG Always a Good Time

Abadi MT Condensed light

always forever

The only exceptionDawning of a New Day DK Huginn And Muninn

A l l

C & P

S & S

J & S

Page 33: Finally finished the body shop (1)

T h a n k y o u