S

WEB PROJECT PROPOSAL

By: Kyle CavazosWeb design for journalism

CREATE A JOURNLISM PORFOLIO

Showcase photography

Share my written works and videos

Be able to link prospective employers to an online database of my work

RATIONALE

I NEED A JOB!

Have a single site where all of my Internet presence can be located Links to social media Gain an audience

Displays my creativity and allows for feedback and improvement

CONTENT

Sections: Photography Blog with articles Video reel

Displays my working knowledge of my career field

Major feature: photography slideshow

Contact page

MULTIMEDIA

Photo gallery Displays captions when clicked on

Embedded videos via Youtube and Vimeo

Enabled comments

Social media streams

Marketing Channel 1: Facebook

Why: 688 friends, people love to be nosy, easy way to be “shared” by relatives

Goal: Reach at least 200 people.

Posting: Tuesday and Sunday

Marketing Channel 2: Twitter

Why: Retweetable, more access from users, hashtags

Goal: About 50 visits

Posting: Monday, Wednesday and Saturday

Results: kylecavazos.com

Results: cont.

Conclusion

Goals were not reached

Page views were high

Session duration was predominately low

Fixes: Include more content on website Update subtitle to accurately reflect content Have more words on my site