final vitaminburstspres
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TRANSCRIPT
agenda
objective background facts conclusions recommendations tagline
objective
green light and financial support of $3 million to produce and market vitaminbursts as a brand extension to vitaminwater
vitaminwater
vitaminwater
to young, active hipsters, vitaminwater is the enhanced water option that is the trendiest way to stay hydrated anytime and anywhere, because it comes in 16 great tasting flavors with the combined benefits of water and essential vitamins so that you can go about your day feeling rejuvenated and refreshed.
vitaminwater swot
strengths: brand loyalty, trendy, social media presence, positive, simple, hydration, first market/market leader.
weaknesses: crowded space, nutritional value questions, not growing up with consumers.
opportunity: building to a lifestyle brand, innovation, greater audience.
threats: new entrants
great ideas come from personal experiences
8 a.m. 3 p.m.
vitamin industry
vitamin industry is a $35.4 billion industry projected to grow by 3.9 percent in annual revenue.
consumer insight
72 percent of survey respondents said they did not take daily vitamins.
68 percent respondents women
They are extremely busy with a majority indicating almost “barely having time to sleep.”
Driven and goal oriented
Also value living healthy and family life
meet marie
consumer insight
career goals
healthy lifestyle
vitaminbursts
what are vitaminbursts?
innovative vitamin supplement for young adults size of a marble thin gel outer coating Encapsulates concentrated vitaminwater flavors each tube has two vitaminwater bottles worth of
antioxidants, electrolytes, and vitamins (e.g. focus: lutein, vitamin A. defense: vitamin C, zinc)
sold for $4, premium pricing
vitaminbursts positioning to emerging career women, vitaminbursts
are trendy vitamin supplements that promise to boost your life because they have a concentrated blend of electrolytes, vitamins and antioxidants in the flavors and packaging you’ll want to carry around the office.
not your little sister’s or grandmother’s vitamins.
competitive analysis
[insert positioning graph]
what can vitaminbursts do for you?
boost revenue
INSERT GRAPH HERE
boost profits
unit economy $3.10 of profit (77.5%) per unit sold for
$4.00
[INSERT GRAPH HERE]
boost stock price
The introduction of vitaminbursts would increase buzz around the brand and reinforce the company’s stock is a wise purchase to investors because it has growth potential.
boost your mission
vitaminbursts will allow the company to strengthen its mission to provide young adults with healthy alternatives to nourish themselves responsibly.
conclusions
people and company’s aren’t performing at their highest potential.
creative brief - one thing
vitaminbursts are the secret weapons to success that you’ll want to show off.
boost up.
you’re up
telling the company family
telling the world
burst up.
social media
youtube and television
[insert commercial]
measures of success
revenue growth
profit growth
stock market quote
brand sentiment
social media mention
final words
vitaminbursts are a small investment for a
large payoff in company growth and sustainability.
it's time to…
boost your brandboost your revenueboost your market shareboost your flavorboost your colorboost your mission
boost up.