final vc pitch - uc berkeley sutardja center · 2016-05-10 · aqualize 5 year financial projection...
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aqualizeChase Smith
Jack Hendershott Shalini Kumar
Arjun Mukundan Aldrich Ong
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Team
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Chase SmithUC Berkeley, B.A
Computer Science
Jack Hendershott
UC Berkeley, B.S. Mechanical Engineering
Shalini Kumar UC Berkeley, M.S Chemical
Engineering
Arjun Mukundan
UC Berkeley, B.S Bioengineering
Aldrich Ong UC Berkeley, M.S
Mechanical Engineering
CEO TechnologyProduct
Development Operations Financial
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“EPA has set the maximum contaminant level goal for lead in drinking water at zero because lead is a toxic metal that can be harmful to human health even at low exposure levels.” https://www.epa.gov
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“Excessive lead levels found in almost 2,000 water systems across all 50 states”
USA Today March 11, 2016
“... Utilities and cities often don’t know where such [lead] lines are buried” The Wall Street Journal January 28, 2016
“Lead pipes, antiquated law threaten Wisconsin’s drinking water quality”
WisconsinWatch.org February 1, 2016
“It’s not just Flint. Lead taints water across the U.S., EPA records show” The Washington Post February 8, 2016
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5[1] USA Today Report
[1]
# of Lead ContaminatedWater Systems
Reported
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Problem
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Our Solution
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Step 3
Step 1
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Step 2
Step 4
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Aqualize AlertAqualize has detected high
lead level in areas near you. We recommend not to drink
from the tap.
cancel View Map
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Technology
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Dr. Junhong ChenUniversity of Wisconsin–Milwaukee Professor of Mechanical Engineering and Material Science
NanoAffix Technology
[1] “Clean water crisis spawns UWM research into water-monitoring products” - Milwaukee, Wisconsin Journal Sentinel
[1]
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Research Paper- J. Chen et al., Applied Materials & Interfaces, 2014
10[1] "Real-Time, Selective Detection of Pb2+ in Water Using a Reduced Graphene Oxide/Gold Nanoparticle Field-Effect Transistor Device," Applied Materials and Interfaces
[1]
[1]
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Pricing
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$150 Hardware
$5/month Proactive Alert subscription
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Market Research
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How much would you be willing to pay on a monthly basis to ensure the quality of your water?*
*Approximate survey population of 150
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Market Segmentation
[1] http://www.statista.com/statistics/183635/number-of-households-in-the-us/
$10.5B50M Middle Class
Homeowners $150 Hardware price + $60 annual subscription
Total Market Size
[1]
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Comparison
Attribute
Accuracy of Monitoring
Ease of Use
No Technical Expertise
Continuous Monitoring
Pro-Active Alert
Price $40+ $25-$40+ $10-$15 $2000+ $150
Lead test stripsaqualize
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Business Model - Unit Economics
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$60 Annual
Subscription Customer Acquisition (Google Ad)
Customer ● Manufacturing Cost ($60) ● Annual Subscription COGS ($6)
$150 Hardware
$66 per customer
$16 per customer
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Main Marketing Strategy
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Marketing: Social Media
17[1] http://www.cleanwateraction.org/states/national/blog [2] https://twitter.com/acs_sensors [3] https://twitter.com/techchange
[1] [2] [3]
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Marketing: Water Activist Organizations
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Marketing: Trade Shows
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Milwaukee Water Summit Milwaukee, WI June 14, 2016 - June 15, 2016
Esri UC San Diego, CA June 27, 2016 - July 1, 2016
The Water Expo Miami, FL August 31, 2016 - September 1, 2016
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Water District Partnerships
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Laura Hidas, P.E Water Production Manager Alameda County Water District
Dr. Rick Sakaji Manager of Water Quality East Bay Municipal Utility District
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Real-Estate Partnerships
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Ira & Carol Serkes Berkeley Homes Real-Estate
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5 Year Financial Projection
22*Percent of 5th year value over Total Revenue
Year 1 Year 2 Year 3 Year 4 Year 5 %*
Customers 300 4,400 28,333 91,854 279,633
New Customers 300 4,100 23,933 63,521 187,779
Hardware Sales 45,000 615,000 3,589,935 9,528,116 28,166,890
Subscription Revenue 3,825 131,325 368,306 2,568,344 14,262,710
Total Revenue 48,825 746,325 3,958,241 12,096,461 42,429,600
Hardware COGS 18,000 246,000 1,435,974 3,811,246 11,266,756
Subscription COGS 383 13,133 49,382 415,010 2,852,542
Total COGS 18,383 259,133 1,485,356 4,226,257 14,119,298Gross Profit 30,443 487,193 2,472,885 7,870,204 28,310,302 67%
Expenses
Research & Development 320,563 716,833 1,450,893 3,045,047 6,333,112 15%
Sales & Marketing 94,792 323,958 724,179 1,889,049 4,741,113 11%
General & Administrative 140,625 306,771 681,546 1,504,156 3,325,151 8%Total Expenses 555,979 1,347,563 2,856,618 6,438,252 14,399,377 34%Net Profit (EBIDTA) (525,537) (860,370) (383,733) 1,431,952 13,910,925 33%
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Year 5 Year 4 Year 3Year 2
Timeline
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Year 1Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 H1 H2 H1 H2
Working Prototype
Alpha Product Launch
Seed $1.5 M Series A $3 M
Field Tested 300 devices
Begin High Volume Manufacturing Beta Product
Launch
25K Customers
International Product Launch
Start of Aqualize
H1 H2
1KCustomers
80K Customer
s
4K Customer
s
250K Customers
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aqualize$1.5M of seed funding