final survey copy

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A STUDY OF READERS PREFERENCES REGARDING THE MAJOR

ENGLISH NEWSPAPERS ( GENERAL+ BUSINESS) IN THE CITY

OF VARANASI

Submitted in the partial fulfillment of PGDM 2nd sem

SESSION : 2009 2010

SCHOOL OF MANAGEMENT SCIENCES,VARANASI

Under the supervision of : Compiled by : Dr. Ravi Shekhar Vishal Nidhi Lecturer , SMS, Varanasi PG/15/060- 2nd sem

DECLARATION


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I hereby declare that this survey report on the topic A STUDY OF READERS

PREFERENCES REGARDING THE MAJOR ENGLISH NEWSPAPERS

(GENERAL + BUSINESS ) IN THE CITY OF VARANASI,issubmitted to

School of Management Sciences, Varanasi & the information collected or

presented in this report is correct to the best of my knowledge & belief.I have

utilized the requisite concept and applied the required methodologies to analyze

the primary data collected to reach the presented in the report.

...

( Signature)

Place ..

Date ..

ACKNOWLEDGEMENT


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A project report is a combined effort of many hands & brain. So, I would like to

thank all those people who helped me directly or indirectly. It is indeed a moment

of immense gratification for me to express my deepest gratitude to the faculty of

school of management sciences for providing me an opportunity to carry out this

survey and help me create the survey report on

READERS PREFERENCES REGARDING THE MAJOR ENGLISH

NEWSPAPERS (GENERAL + BUSINESS ) IN THE CITY OF VARANASI,

Firstly, I would thank Prof. P N Jha, the Director of SMS, for giving me an

opportunity to ca rry out this field survey. I would like to thank my mentor Dr.

Ravi Shekhar Vishal, lecturer, SMS varanasi who helped me in completing this

project successfully with his untiring support, valuable inputs and guidelines to

structure the report without which the completion of this project would not havebeen possible.

I am highly indebted to each and every person who devoted valuable time out of

their busy schedule to fill up the questionnaire in time.I am also thankful to my

classmates for their suggestion and support .

Nidhi

Roll No. PG/15/060PGDM - II SEM

SMS,VARANASI

PREFACE

This survey has been conducted to study the READERS PREFERENCES

REGARDING THE MAJOR ENGLISH NEWSPAPERS (GENERAL+

BUSINESS) IN THE CITY OF VARANASI


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This survey is carried to translate the theoretical knowledge of

subject into practical field work . This survey report basically delves deeper into

the various aspects of Newspaper industry as a whole so as to identify the

parameters set by different newspapers and news corporation .Through report, I

have genuinely tried to map general public opinion, demand, requirement and

satisfaction level regarding quality, content and presentation of the newspaper

.The complete process was a good learning experience for me.

TABLE OF CONTENTS

Introduction

Objectives


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Research Methodology

An overview of English Newspapers

Analysis & Interpretation

Findings

Conclusions

Limitations

Bibliography


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INTRODUCTION

A newspaper is a publication containing news, information, and advertising.

Newspapers are said to offer majority of national and international news. The

history of newspaper in India began in 1780, with the publication of the Bengal

Gazette from Calcutta. James Augustus Hickey is considered the "father of Indian

press" as he started the first Indian newspaper from Calcutta, the `Bengal Gazette`

or `Calcutta General Advertise` in January, 1780. This first printed newspaper was


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a weekly publication. In 1789, the first newspaper from Bombay (now Mumbai),

the `Bombay Herald` appeared, followed by the `Bombay Courier` in the

following year. Later, this newspaper merged with the Times of India in 1861.

These newspapers carried news of the areas under the British rule. The Times of

India was founded in 1838 as The Bombay Times and Journal of Commerce by

Bennett, Coleman and Company, a colonial enterprise now owned by an Indian

conglomerate. The Times Group publishes The Economic Times (launched in

1961), Nav-bharat Times (Hindi language), and the Maharashtra Times (Marathi

language).

Newspapers and magazines in India are independent and usually privately owned.

About 5,000 newspapers, 150 of them major publications, are published daily in

nearly 100 languages. Over 40,000 periodicals are also published in India. During

the 1950s, 214 daily newspapers were published in the country. Out of these, 44

were English language dailies while the rest were published in various regional

languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The

total number of newspapers published in the country reached 35,595 newspapers

by 1993 (3,805 dailies). Newspaper sale in the country increased by 11.22% in


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2007. India consumed 99 million newspaper copies as of 2007, making it the

second largest market in the world for newspapers.

In 1997, the total number of newspapers and periodicals published in India was

around 41705, which include 4720 dailies and 14743 weeklies. However, in the

last one decade the news media in India has changed rapidly. All the major news

media outlets have an accompanying news website. A new class of newspapers in

India is entirely Internet based.


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OBJECTIVES

Following are the objectives of given project:

To know various English newspapers

To know about popularity of English newspaper in varanasi

To know availability of English newspaper in varanasi

To know the inclination of different age group towards English newspapers

To know readers satisfaction regarding English newspapers

To know the major players in English newspapers


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Research Methodology

Type of Research Descriptive

Type of Data Primary

Data Collection Method Questionnaire

Universe Of Study Newspaper readers of Varanasi

Sample Size 100

Sample unit Individual reader of English

Newspaper

Sampling Technique Convenient Sampling


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Types of newspapers

General newspapers or non business newspapers : General-interest newspapers

often feature articles on political events, crime, business, art/entertainment, society

and sports. Most traditional papers also feature an editorial page containing

columns that express the personal opinions of writers. Supplementary sections

may contain advertising, comics, and coupons.

Business Newspapers: They keep us abreast of latest happenings in business and

economy. They give us information about market whether it be local, national or

international.

Daily

A daily newspaper is issued every day, sometimes with the exception of Sundays

and some national holidays. Saturday and, where they exist, Sunday editions of

daily newspapers tend to be larger, include more specialized sections and

advertising inserts, and cost more. Typically, the majority of these newspapers

staff work Monday to Friday, so the Sunday and Monday editions largely depend


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on content done in advance or content that is syndicated. Most daily newspapers

are published in the morning. Afternoon or evening papers are aimed more at

commuters and office workers.

Weekly

Weekly newspapers are common and tend to be smaller than daily papers. In some

cases, there also are newspapers that are published twice or three times a week. In

the United States, such newspapers are generally still classified as weeklies.

National

Most nations have at least one newspaper that circulates throughout the whole

country: a national newspaper, as contrasted with a local newspaper serving a city

or region. In the United Kingdom, there are numerous national newspapers,

including The Independent, The Times, The Daily Telegraph, The Guardian, The

Observer, The Daily Mail, The Sun, The Daily Express and The Daily Mirror. In

the United States and Canada, there are few national newspapers. Almost every

market has one or two newspapers that dominate the area. Certain newspapers,

notably The New York Times, The Wall Street Journal and USA Today in the US,

and The Globe and Mail and The National Post in Canada are available throughout

the country. In India, where Internet penetration is too low when compared to

other developed countries, newspapers like Times of India, The Hindu, Hindustan

Times etc are the only source of information for rural and urban people. Large

metropolitan newspapers have also expanded distribution networks and with effort

can be found outside their normal area.

INTERNATIONAL


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There is also a small group of newspapers which may be characterised as

international newspapers. Some, such as The International Herald Tribune, have

always had that focus, while others are repackaged national newspapers or

"international editions" of national-scale or large metropolitan newspapers. Often

these international editions are scaled down to remove articles that might not

interest the wider range of readers.

As English has become the international language of business and technology,

many newspapers formerly published only in non-English languages have also

developed English-language editions.

ONLINE NEWSPAPER

Most newspapers provide some or all of their content on the Internet, either at no

cost or for a fee. In some cases, free access is available only for a matter of days or

weeks, after which readers must register and provide personal data. In other cases,

free archives are provided


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PRINTING OF NEWSPAPER

Advances in printing technology related to the Industrial Revolution enabled

newspapers to become a widely circulated means of communication. In 1814, The

Times (London) acquired a printing press capable of making 1,100 impressions

per minute.

Soon, it was adapted to print on both sides of a page at once. This innovation made

newspapers cheaper and thus available to a larger part of the population.

Newspapers are usually printed on inexpensive, off-white paper known as

newsprint. Since the 1980s, the newspaper industry has largely moved away from

lower-quality letterpress printing to higher-quality, four-color process, offset

printing. In addition, desktop computers, word processing software, graphics

software, digital cameras and digital prepress and typesetting technologies have

revolutionized the newspaper production process. These technologies have

enabled newspapers to publish color photographs and graphics, as well as

innovative layouts and better design.

With the advent of digital information systems and the Internet, the scope of

publishing has expanded to include electronic resources, such as the electronic

versions of books and periodicals, as well as websites, blogs, video games and the

like.


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STEPSINVOLVEDINPRINTING OF NEWSPAPER

TYPESETTING:

The composing room receives the story in an electronic format with the computer

text file already translated with typeset code. In a typeset file the characters are of

same types I.e. style, size, width as they appear on the page of newspaper .The

setting of stories into the type that a reader sees went unchanged for severaldecades until the latter years of 20th century The invention of linotype machine in

1884 made possible a quicker, more efficient method of typesetting. This

cumbersome machine worked by casting hot lead into a line of type with the

assistance of an operator who typed in the copy on a keyboard Individual lines of

type were then placed by hand onto a page form. When a page was completed it

was then sent to a stereotyping room where a curved metal plate was made from

the page form which was then placed on the printing press.

Modern technology has placed the linotype process through a methodcalled phototypesetting.

IMAGE TRANSFERRANCE:

The final version of page is then approved by the editor on duty sometimes a

night editor in the case of a paper that is slated for a morning edition and sent over

to a process department. There the page is taken in its computer format and

transferred via laser beams onto film in an image setter apparatus. The operator

then takes the film to a processor in another section of the paper, who develops itand adjusts it for its final looks. Photographs are scanned into another computer

terminal and inserted into the page layout. The pages that are set to be printed

together are then taped down onto a device that is called a stripper. An editor

checks them over once more for errors. The strippers are then put into frames on

light sensitive films, and the image of each page is burned onto the film. The film


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of each page is inserted into a laser reader, a large facsimile machine that scans the

page and digitally transfers the images to the printing center of the newspaper. At

the printing center, typically a large plant separate from the newspapers editorial

offices and centrally located to facilitate city wide distribution, the pages arrive at

the laser room and are put through a laser writer, another scanning device thatmakes a negative image of them .In the negative images of page the text is white

while blank spaces are black. The final image of each page is further adjusted.

This last minute adjustment may involve fine tuning of the colored section and

retouching photographs.

PLATEMAKING:

From these negatives the forms from which the paper will be printed are composed

in a plate making room. The film of the page, usually done two pages at a time, is

then placed on a lighted box. Next an aluminum plate containing a light sensitive

coating is placed on top of image of the page. The light box is then switched on,

and ultraviolet light develops the image of the pages onto the aluminum plate. The

aluminum plate is then bent at the edges so that it will fit into a press, and is fitted

onto plate cylinders.

PRINTING

The aluminum plates of each page next move onto actual printing press, an

enormous machine .When the press is running the noise in the building is

deafening and the employees must wear earplugs. The most common methods of

printing newspaper are called web offset. The web refers to the large sheets of

blank newsprint that are inserted in rolls, sometimes weighing over tones into

actual printing press. The reels of newsprints are loaded in at the bottom floor of

the press .The rolls are inserted onto a reel stand which has three components: The

first reel brings a roll of paper up to the press, a second is loaded and ready to

replace the first roll when it rolls out, and a third reel stays empty and ready to be

fed with another when the first reel is almost finished. Each roll of blank newsprinthas double sided tape at its edges so that when one roll runs out in the press the

other smoothly takes up where the other lefts off without interrupting the printing

process.

The plate cylinder then presses the image of the page onto a blank cylinder leaving

a version of the pages image on the cylinders soft material. When the paper runs


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through the press the blanket cylinder presses the image onto it .The chemical

reaction of the ink which contains oil and the squirting of jets of water into the

process results in the actual newspaper page of black or colored images on a white

background .Since oil and water do not mix the areas where ink should adhere to

the page are black or colored, and water washes away the parts where ink is notneeded .This is why this printing process is referred to as offset.

N ext the large sheets of printed newsprint move onto another large piece of

machinery called a folder .There the pages are cut individually and folded in order.

This entire printing process can move as fast as 60000 copies per hour. Quality

control technicians and supervisors take random copies and scan them for printing

malfunctions in color, order and readability .Next a conveyor belt moves the

papers into mail room section of the plant where they are stacked into quires or

bundles of 24.The quire then moves to another section where a machine wrapsthem in plastic.The bundles are now ready to be loaded on delivery trucks for

distribution.

Newspaper circulation

A newspaper's circulation is the number of copies it distributes on an average day.

Newspaper circulation rates are currently experiencing a downward trend.

Circulation is not always the same as copies sold. Readership figures are usually

higher than circulation figures because of the assumption that a typical copy of the

newspaper is read by more than one person. In India, The Times of India is the

largest-circulation English newspaper, with 3.14 million copies daily. In many

countries, circulations are audited by independent bodies such as the Audit Bureauof Circulations . . Increase in the literacy rate had direct positive effect on the rise

of circulation of the regional papers. The people were first educated in their

mother tongue according to their state in which they live. The number of copies

distributed, either on an average day or on particular days (typically Sunday), is


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called the newspapers circulation. Circulation is not necessarily the same as

copies sold, since some copies or newspapers are distributed without cost.

Readership figures may be higher than circulation figures because many copies are

read by more than one person, although this is offset by the number of copies

distributed but not read.

A common measure of a newspapers health is market penetration, expressed as a

percentage of households that receive a copy of the newspaper against the total

number of households in the papers market area. Many paid-for newspapers offer

a variety of subscription plans. For example, someone might want only a Sunday

paper, or perhaps only Sunday and Saturday, or maybe only a workweeksubscription, or perhaps a daily subscription


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SIZES OF NEWSPAPER

Most modern newspapers are in one of three sizes

Broadsheets: 600 mm by 380 mm (23 by 15 inches), generally associated with

more intellectual newspapers, although a trend towards "compact" newspapers is

changing this.

Tabloids: half the size of broadsheets at 380 mm by 300 mm (15 by 11 inches),

and often perceived as sensationalist in contrast to broadsheets. Examples: The

Sun, The National Enquirer, The National Ledger, The Star Magazine, New York

Post, the Chicago Sun-Times, The Globe.

Berliner or Midi: 470 mm by 315 mm (18 by 12 inches) used by European

papers such as Le Monde in France, La Stampa in Italy, El Pais in Spain and, since

12 September 2005, The Guardian in the United Kingdom.

IMPORTANCE OF NEWSPAPER

Newspapers are said to offer majority of national and international news.

Newspapers also act as promoters of certain market products.

The newspapers like Business standard ,business line, Economic Times etc.

carry news about the Economy, Companies, Infrastructure, Trends in the

Economy, Finance, Stocks, Forex and Commodities

They provide information about latest research in the field of science andtechnology, medical sciences and other fields.

It also keeps us updated about politics of India as well as world.

It also keeps us abreast of social as well as cultural issues.


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Some common players of English newspapers in Varanasi

1.The Times of India

2.The Hindu

3.The Hindustan Times

4.The Economic Times

5.Business Standard

6.Business line

THE TIMES OF INDIA


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The Times of India (TOI) is a leading English-language broadsheet daily

newspaper in India. It is owned and managed by Bennett, Coleman & Co.

Ltd. (The Times Group). If circulation is an indicator, the largest number of

people in India consider the Times of India the best. But that's partly

because it's published in several cities, giving more people access to it.

Times Of India is WORLDS 5TH newspaper in top 10 English

Newspaper.

It has the largest circulation among all English-language

newspapers in the world , across all formats (broadsheet, tabloid, compact,

Berliner and online In 2008, the newspaper reported that (with a circulation

of over 3.14 million) it was certified by the Audit Bureau of Circulations as


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the world's largest selling English-language daily newspaper, placing as the

8th largest selling newspaper in any language in the world. According to the

Indian Readership Survey (IRS) 2008, the Times of India is the most widely

read English newspaper in India with a readership of 13.3 million.

The Times of India is printed from the following places in India : Sahibabad

Ahmedabad, Bhubaneswar, Bengaluru, Bhopal ,Chandigarh, Chennai ,Delhi

Goa, Guwahati, Hyderabad, Indore, Jaipur, Kanpur, Kolkata , Lucknow

Mangalore, Mumbai, Mysore, Nagpur ,Patna, Pune, Ranchi ,Surat.

HINDUSTAN TIMES


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Hindustan Times (HT) is an Indian English-language daily newspaper

founded in 1924.Hindustan Times is the flagship publication of HT Media

Ltd. It has a significant position in the English newspaper market in North

India. HT has also successfully diversified into internet business and

electronic media with HindustanTimes.com The Delhi-based English

newspaper Hindustan Times is part of the KK Birla group and managed by

Shobhana Bhartia, daughter of the industrialist KK Birla, and granddaughter

of GD Birla. It is owned by HT Media Ltd. The KK Birla group at present

owns 69 per cent stake in HT Media, currently valued at Rs 834 crore.

When Shobhana Bhartia joined Hindustan Times in 1986, she was the first

woman chief executive of a national newspaper.In 2008, the newspaper

reported that with a (circulation of over 1.14 million) it was certified by the

Audit Bureau of Circulations ranking them as the third largest circulatory

daily English newspaper in India. Indian Readership Survey (IRS) 2008,

revealed that HT has a readership of (6.6 million) placing them as the

second most-widely read English Newspaper in India after Times of India.

It has a wide reach in northern India (barring Southern India), with

simultaneous editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna,


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Ranchi, Bhopal and Chandigarh. The print location of Jaipur was

discontinued from June 2006.The Mumbai edition was launched on 14 July

2005 and the Kolkata edition was launched on early 2000.

THE HINDU


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The Hindu is an English-language Indian daily newspaper. With a

circulation of 1.45 million,[1] The Hindu is the second-largest circulated

daily English newspaper in India after Times of India, and slightly ahead of

The Economic Times. According to the Indian Readership Survey (IRS)

2008 The Hindu is the third most-widely read English newspaper in India

(after Times of India and Hindustan Times) with a readership of 5.2 million.

It has its largest base of circulation in South India, especially Tamil Nadu.

Headquartered at Chennai. The Hindu was published weekly when it was

launched in 1878, and started publishing daily in 1889.

The Hindu became, in 1995, the first Indian newspaper to offer an online

edition.

The Hindu is published from 13 locations Bangalore, Chennai,

Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore,

Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam .

Business Standard


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Business Standard, Ltd. publishes a business daily newspaper from Mumbai, New

Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, and Hyderabad in India. The

company also publishes various periodicals and magazines, as well as offers it

publications online. Its publications provide information on markets and investing,

companies and industry, banking and finance, economy and policies, opinions and

analysis, life and leisure, and management and marketing. Business Standard, Ltd.

was incorporated in 1970 and is based in New Delhi, India.Ltd. publishes a

business daily newspaper from Mumbai, New Delhi, Kolkata, Bangalore, Chennai,

Ahmedabad, and Hyderabad in India. The company also publishes various

periodicals and magazines, as well as offers it publications online. Its publications

provide information on markets and investing, companies and industry, banking

and finance, economy and policies, opinions and analysis, life and leisure, and

management and marketing. Business Standard, Ltd. was incorporated in 1970 and

is based in New Delhi, India.

THE ECONOMIC TIMES


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The Economic Times is an English-language Indian daily newspaper

published by the Bennett, Coleman & Co. Ltd., (This company along with

its other group companies is more popularly known as The Times

Group).The Economic Time,started in 1961, is published simultaneously

from 10 Metropolitan Cities-Mumbai, Delhi, Bangalore, Chennai, Kolkata,

Lucknow, Hyderabad, Ahemedabad, Chandigarh & Pune. The company

also published the Navbharat Times, the Maharashtra Times, Femina, and

Filmfare .The Economic Times has its offices in Mumbai outside Chatrapati

Shivaji Terminus railway station. Its main content is based on the Indian

economy, share prices, prices of commodities as well as other matters

related to finance. The Founder / Editor of the paper when it was launched

in 1961 was P.S. Hariharan. The current Executive Editor of The Economic

Times is Rahul Joshi.

The Economic Times is characterised by its salmon-pink paper, which it

copied from the better-known Financial Times. It is sold in all major citiesin India. In June 2009, it also launched a television channel called ET Now.

BUSINESS LINE


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Business Line or The Hindu Business Line is an Indian business newspaper

published by Kasturi & Sons, the publishers of the newspaper The Hindu. It

is the only white paper on business.

Business Line started publishing in 1994. Published as a

broadsheet, it has a circulation of around 130,000 copies. Circulation of

Business Line on Sunday is higher than other days.

Business Line is published from 14 locations: Bangalore, Chennai,

Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore,

Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and

Visakhapatnam.

Its Editor-in-Chief is Mr. N. Ram and the Joint Editor is Mr. K. Venugopal.

Mohan Padmanabhan writes many of the articles.

Its staff consists of reporters and researchers. It is the only paper having a

research bureau.

MEDIA HOUSES PUBLISHING ENGLISH NEWSPAPERS

HT MEDIA


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HT Media found its beginning in 1924 when its flagship newspaper, Hindustan

Times was inaugurated by Mahatma Gandhi. HT Media has today grown to

become one of India's largest media companies.

Produced by an editorial team known for its quality, innovation and integrity,

Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a

subsidiary Hindustan Media Ventures Limited), have a combined daily readership

base of 12.7 million (based on round 2 of Indian Readership Survey 2009) to their

credit. Both dailies enjoy a strong brand recognition among readers as well as

advertisers.

To cater to the large readership base, HT Media operates 19 printing facilitiesacross India with an installed capacity of 1.5 million copies per hour.

In addition to Hindustan Times, HT Media also publishes a national business

newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the

company has an exclusive agreement with the Wall Street Journal to publish

Journal-branded news and information in India. Mint is today the second-largest

business newspaper in India with presence in the key markets of Delhi, Mumbai,

Bengaluru, Chandigarh, Pune and now Kolkata too.

The Times Group

The Times Group is the largest media services conglomerate in India. It is headed

by brothers Samir and Vineet Jain.


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The company has from eleven publishing centers, fifteen printing centers, fifty-

five sales offices, Over 7000 employees, five dailies, including two of the largest

in the country with approx 4.3 million, copies circulated daily, two lead

magazines, twenty-nine niche magazines reaching 2468 cities and towns, [2thirty-

two Radio Stations, two Television News Channels, one Television Life Style

Channel and turnover in excess of USD 700 million.

The Times of India, World's largest English-language broadsheet daily newspaper

in terms of circulation .Its major brand include

The Economic Times, India's largest financial daily, and the world's second

largest in terms of circulation after The Wall Street Journal

Maharashtra Times, India's largest Marathi daily

Navbharat Times, the largest Hindi Daily in Delhi and Mumbai

Mumbai Mirror India's largest circulated compact newspaper

Kolkata Mirror, a city specific online portal

Living Media

Living Media India is a media conglomerate based in New Delhi, India. It has

interests in magazines, newspapers, books, radio, television, printing and the

Internet.LMI was founded in 1975 and its first publication was India Today which


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ANALYSIS AND INTERPRETATION

1) Since how long you have been reading English Newspaper?

Time period No of respondent

a) Less than 6 months 11

b) 6 months -1 year 17

c) 1Year -2 year 23

d) More than 2 Years 49

INTERPRETATION: Out of 100 respondents49 % of people have been reading

English newspaper from more than two years 23% of

respondents were reading the Newspaper from 1-2yrs ,

17 % were reading the English newspaper from past 6

months while the remaining 11% said it has been less than

6 months

2) The frequency of your reading


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Frequency of reading Respondents

a) Daily 65

b) Occasionally 17

c) Weekly 8

d) Fortnightly 10

INTERPRETATION: About 65 respondents were in the habit of reading English

Newspaper daily,17% of total sample read newspaper

occasionally, 10% fortnightly while only 8% read out

weekly

3) The time of reading these dailies

Time of reading Number of respondents

a) Morning 64

b) Noon 21

c) Evening 11

d) Night 4


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5) The English daily you prefer to read?

Name Of Newspaper Number of Respondents

a) The Times of India 37

b) Economic Times 11

c) Business Standard 15

d) Hindustan Times 20

e) Others (specify).. 17

INTERPRETATION : Most of the people preferred reading The Times Of India

followed by Hindustan Times. Among business dailies Business standard was

most preferred followed by Economic Times .The remaining 17% preferred other

business or non business Newspapers like The Telegraph , Business Line etc.

6) The reason you prefer that newspaper?

Reasons behind reading NO. OF RESPONDENTS


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a) Current News Coverage 47

b) Authenticity/Reliability 13

c) Excellent presentation 28

d) Rich features 12

INTERPRETATION: When asked about the reasons for preferring the

newspaper

of their choice 47% people agreed that it covered current

news,28% favoured its presentation,13% reliability and

remaining 12 % liked its other rich features

7) The good qualities of your preferred English newspaper?

Qualities Respondents

a) Facts and data 11

b) Strong editorial and commentary 09

c) Balanced political news 21

d) All of these 59


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INTERPRETATION:

About 11% of people preferred facts and data,9% agreed with strong editorial and

commentary,21% favoured balanced political news while 59% favoured all the

choices.

8) The quality of news content of the newspaper you read?

Degree of Quality Respondents

a) Excellent 43

b) Good 36

c) Average 18

d) Below Average 03

INTERPRETATION : When people were asked about news quality about

43%marked it excellent,36% said it was good,18% stated

it as average and only 3% people ranked it below average


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9) Why do you read the newspaper?

Reason for reading English Newspaper No. of Respondents

Remove the monotony of work 16

To keep abreast about the national /international happenings 49

To know about latest product/service offerings 17

To read feature/editorial comments only 12

To see TV listings/zodiac sign view for the day 06

INTERPRETATION : When asked about the reason for reading Newspaper 49

people out of 100 stated that they read Newspaper to

keep abreast of national and international happening

while 17 people know about latest products andservices,

16 people read out to remove the monotony of

Work, 12 respondents who liked reading

editorial column while a lesser number read for T.V.

listings and zodiac sign.

10) The kind of news you look for in English dailies?

Kinds of News No of respondents


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INTERPRETATION : It was found that age group 25 to 35 yrs was most

interested in reading English Newspaper second

weightage

given by 15 to 25 yr age group.

12) Do you find English newspapers are easily available in the city?

Availability Respondents

a) Yes 67

b) No 21

c) cant say 12

INTERPRETATION : When questioned about the easy availability of newspaper

67% respondents said the Newspapers were easily

available,21% disagreed while rest 12% were not sure.


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13) The English daily you find easily available in your locality?

Newspapers Respondents

a) The Times of India 41

b) Hindustan Times 23

c) Economic Times 19

d) Business standard 11

e) Others 6

INTERPRETATION : Out of 100 respondents about 41 % respondents liked The

Times Of India,23 % liked Hindustan Times,19 liked Economic Times while 6

liked other newspapers like business line, business standard or The Telegraph etc

14) Do you get the English newspaper according to your preference?

Choices Respondents

a) Yes 77

b) No 23


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INTERPRETATION: When questioned if people got English Newspaper of

their choice according to their choice about 77%

respondents answered yes while remaining 23%

answered No.

15) The features you would like to see more in future in the newspaper you read?

Preferred Features Respondents

a) Health Related Topics 19

b) Business and Research 14

c) Social problems/issues 12

d) Cultural and Political issues 05

INTERPRETATION: When questioned about the preferred feature of newspaper

that they would like to be enhance , about 19% people


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favoured health related topics,14 favoured business and

research, 12 preferred social problem and issues while 5%

supported cultural and political issues

16) Are you satisfied with your preferred Newspaper?

Satisfaction level Respondents

a) Fully satisfied 59

b) Satisfied 37c) Partially satisfied 4

d) Unsatisfied 0

INTERPRETATION: Out of 100 respondents 59 were fully satisfied , 37 were

Satisfied and only 4 were partially satisfied.


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FINDINGS

In Varanasi people prefer reading both Business and Non- Business English

Newspaper

The major players of English Newspapers are The Times Of India , The

Hindu , The Economic Times , Business Standard , Business Line,

Hindustan Times etc.

The survey states that among Non Business dailies The Times Of India is

the most preferred English daily while among Business dailies The Business

Standard was most Preferred by the people

Major age groups Reading English Newspaper was 25 to 35 years group

Most of the people agreed that English Newspaper was easily available in

the city .A large number of people (41%) stated that The Times Of India

was most easily available English Newspaper


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CONCLUSION

Newspapers are a source of news and information. If man wants food for his belly,

he also needs news for his mind to keep pace with the world. The latter he gets

from newspapers. They refresh his knowledge and ideas. The newspapers have a

very important position and place in a democratic country. They are the critics of

administration, justice and law. They play the part of social reformers. They

remove the barriers separating man from man. They are the advocates of liberty;

equality and fraternity. They enforce the right and redress the wrong.

In Varanasi, people prefer reading both business as well as non business

Newspaper. However most of the people like The times of India ( non business or

general newspaper. Among business newspapers economic times as well as

business standard was preferred most. People were found interested in all sorts of

news like business, sports, education and research as well as political and social

issues.


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LIMITATIONS

The study was conducted with a severe time constraint .

There is possibility of incorrect information

Some of the people were not articulate enough to share their views.

Sample size is 100 which is not enough to represent entire readers of

varanasi


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Questionnaire

A survey report on readers preferences towards English newspaper (business+ non business) in the city of Varanasi

Dear Sir/Madam

I am conducting a field survey on aforesaid topic as a part of my curriculum, the

data of which would be kept confidential and all analysis would be for academicpurposes only. Please provide your kind support in filling up this questionnaire.

Thank you

NIDHI

PGDM- semester II

School Of Management Sciences, Varanasi


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RESPONDENTS PROFILE

1) Name ____________________________________________________

2) Address __________________________________________________

3) Contact no. ________________________________________________

Age: ( ) 15-25 ( ) 26-35 ( ) 36-45 ( ) 46-60 ( ) 60 above

Occupation :- ( ) service ( ) self employed ( ) students ( ) housewife

( ) any other

Qualification :- ( ) 10+2 ( ) Under Graduate ( ) Post Graduate

( ) Post Graduate and Above


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b) Business Standard d) Hindustan Times

e) Others (specify.)

6) The reason you prefer that newspaper?

a) Current News Coverage

b) Authenticity/Reliability

c) Excellent presentation

d) Rich features

7) The good qualities of your preferred English newspaper?

a) Facts and data b) Strong editorial and commentary

c) Balanced political news d) All of these

8) The quality of news content of the newspaper you read?

a) Excellent b) Good

c) Average d) Below Average

9) Why do you read the newspaper?

a) Remove the monotony of work

b) To keep abreast about the national /international happenings

c) To know about latest product/service offerings

d) To read feature/editorial comments only

e) To see TV listings/zodiac sign view for the day


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c) Social problems/issues d) Cultural and Political issues

16) Are you satisfied with your preferred Newspaper?

a) Fully satisfied b) Satisfied c) Partially satisfied d) Unsatisfied

17 ) Any suggesations

__________________________________________________________________

__________________________________________________________________

_______________________________________________________________

final survey copy

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