A HEART ATTACK EVERY 34 SECONDS

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� Someone has a heart attack every 34 seconds in the United States

� Looks can be deceiving; screening is the key to prevention

� Prevention means saving lives and money spent on healthcare � So, how can we encourage at-risk individuals to get screened?

� The answer is the Directional Health Platform

DIRECTIONAL HEALTH APPLICATION

�  How it works �  JQuery/AJAX application

�  Single screen, user friendly interface

�  Touch screen friendly

�  Clear recommendations

�  Social aspect to encourage follow through

�  Geo-targeted (Google Maps)

�  KML flat file conversion to display additional map inputs

�  E-mail reminder system for incomplete assessments with URL to bring the patient back to where they left off �  Optional text messaging system (twillo) and integration with viral mesh mobilizer

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APPLICATION INTERFACE

�  Modern JQuery interface �  Platform neutral application

�  Multilingual support (English and Spanish; other languages can be added)

�  Social pledging enables users to ask family and friends to help them commit to getting screened

�  Google Maps API displays local screening areas

�  Intuitive error checking

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ENGAGEMENT �  Higi.com is sponsoring an iPad sweepstakes to encourage participation

�  Facebook application using shortstack.com

�  Virtual gifts

�  Encourage family and friends to help loved ones get screened

�  Partnership with Community Healthcare System and emmisolutions to provide tablets in ER and outpatient waiting areas (over 100,000 visitors)

�  Integrate application with emmisolutions’ large library of patient educational materials, allowing waiting patients to learn more

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SUMMARY

�  Platform neutral solution �  E-Mail reminder and text-based reminder system to engage the patient

�  Unique patient engagement opportunity by targeting ER waiting rooms �  High volumes of at-risk patients

�  Improved patient outcomes and long-term cost savings for Accredited Care Organizations

�  High quality patient education material provided by emmisolutions to further educate patients and family

�  Social media contest to attract younger users sponsored by higi

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