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Table of Contents

Tone and Voice......................................................2Logo........................................................................3correct usege........................................................4incorrect usege.....................................................5Color.......................................................................6Photography.........................................................7Logo Clear Space................................................8Promotional Items.................................................9Print Advertising..................................................10Stationary Set......................................................11Web Site...............................................................12Motion Graphic Comercial...............................13

2 Style Guide

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Tone and Voice

InnovativeJackson Hinds employs new techniques, processes and methods to enhance the delivery of care. CaringAs the largest provider of primary health care services to the poor, uninsured and underserved population in central Mississippi, the prime objective of Jackson Hinds is to eliminate disparities in health care access for these groups, which often fall between the gaps of private insurance and personal income.

Cost effectiveJackson Hinds saves community resources by providing patients with more effective, cost-efficient care and reducing inappropriate use of local emergency rooms.

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Logo

Jackson Hinds Comprehensive Health Center did not have a logo so the mission was to create a logo that embodies the values, and ethics of the brand. Jackson Hinds strives to provide quality care for, underserved and uninsured citizens and families in central Mississippi and surrounding area. The colored version of the logo is preferred if but if the budget does not allow for color black and white may be used.

4 Style Guide

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Correct Usege

These logo examples respresent the correct usege of the logo by using a variety of colors from the oringal color pallete. These logos must be used at all times.

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Incorrect Usege

These logo examples respresent the incorrect usege of the logo by using incorrect colors and logo placement. The oringal color pallete and placement of the logo must be used at all times.

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Color Palette

C: 50 R: 141M: 0 G: 198Y: 100 B: 63K: 0 H: 84 HEX: 8DC63F

C: 100 R: 0M: 0 G: 166Y: 100 B: 81K: 0 H: 148HEX: 00A651

C: 15 R: 190M: 100 G: 30Y: 90 B: 45K: 10 H: 354HEX: BE1E2D

C: 53 R: 110M: 0 G: 203Y: 18 B: 211K: 0 H: 183HEX: 6ECBD3

C: 100 R: 0M: 0 G: 174Y: 0 B: 239K: 0 H: 196HEX: 00AEEF

C: 85 R: 28M: 50 G: 117Y: 0 B: 188K: 0 H: 206HEX: 1C75BC

The decision behind choosing these particular colors were color meaning, symbloisum and the desire to stay connected to what the brand represnts. These colors and typefaces represent the color palette and fonts for the logo and brand of Jackson Hinds Comprehensive Health Center and must not be be changed

Typefaces

Optimus Princpes Semi boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*()?

Century GothicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*()?

CambriaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*()?CambriaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*()?

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Photo Examples

These photos represent the essence of the three key tenets for the brand which are cost effective, innovative and caring. The decision behind chossing these phots was the desire to stay connected to the key tenet and photos that fit the company clinical settings.

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Logo Clear Space

A minimum clear space equals to the capial letter height of the J of the logo must be maintained at all times around the logo. Logotype should never be used without the presences of the logomark. The logo should never be reproduced smaller than it would be legible.

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Promotional Items

Items such as tot bag, key chains, and stress balls asused to promote Jackson Hinds Comprehensive Health Center. Alternative logo colors may be used on items when feasible.

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Print Advertising

This Print Advertisment shown is designed to fit 11x17 poster, but can be altered to fit other sizes and publications.

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Stationary Set

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Jackson HindsCOMPREHENSIVE HEALTH CENTER

Jackson Hinds Comprehensive Health Center 3502 West Northside Drive Jackson, MS 39213

601-362-5321 601-364-5159 www.jackson-hinds.com

Jackson HindsCOMPREHENSIVE HEALTH CENTER

3502 West Northside Drive

Jackson, MS 39213

Jackson HindsCOMPREHENSIVE HEALTH CENTER

3502 West Northside Drive Jackson, MS 39213

601-362-5321 601-364-5159 www.jackson-hinds.com

This is the Stationary Set design for Jacskon Hinds Comprehensive Health Center which features letterhead, envelope and business card. The grey scale version of the logo and black letter may be use incase of buget issues.

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Web Site

These photos represent the look and feel of the redesigned website.

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Motion Graphic Commerical

The purpose of this commerical is to promote the services of Jackson Hinds Comprehensive Health Center. The 50 second commerical will feature a voice over, fades-in and fade-outs.