Final Steps to Successfor Embrace a Stream

November 4-10, 2019

Agenda

● Embrace a Stream Updates & Reminders

● Your Checklist for Success

● After Embrace a Stream

● Your Chapter Resources

● Next Steps

● Q&A

Giving Day Updates & Reminders

● Donations open at 12:00 AM ET on November 4 and close

at 3:00 AM ET on November 11

● Minimum donation $10

● Add your chapter info and bank account, and attest to

state fundraising compliance

● Prizes

● Getting Ready Webinar recording on website

Your Success Checklist

☑ Ready for Donations?

☑ The Perfect Profile

☑ Engage Ambassadors

☑ Prepare Communications

☑ Is your Embrace a Stream Team Ready?

☑ What happens after Embrace a Stream?

Are you donation ready?

● Check your verification status on your admin dashboard

Status: LAPSED

Are you donation ready?

● Check your verification status on your admin dashboard

● To receive your donations via direct deposit, you must:○ Add bank account information

○ Attest to state fundraising compliance

● If you have questions, send us an email at

CustomerSuccess@givegab.com or look for the little blue

chat bubble!

Is your profile completed?

● Have you:

○ Added your logo and a cover photo?

○ Shared an authentic story?

■ Set goals?

■ Included clear calls to action?

■ Featured visual content?

● Highlighted donation levels?

● Created a ‘thank you’ message?

● Included fundraisers?

Are your ambassadors prepared?

● Identify your Embrace a Stream Ambassadors

○ Social Ambassadors

○ P2P Fundraisers

● Arm them with key messaging and shareable content

○ Sample posts and graphics in your Embrace a Stream Chapter Toolkit!

● Communicate your goals and campaign game plan

○ Break down tasks into manageable responsibilities

○ Board Members

○ Internal Support

Setting up Peer-to-Peer Fundraisers

Setting up Peer-to-Peer Fundraisers

Setting up Peer-to-Peer Fundraisers

Setting up Peer-to-Peer Fundraisers

P2P Toolkit

Communications Plan

● Plan your online communications ahead of Embrace a

Stream○ Announcement/Save The Date

○ Campaign Countdown

● Utilize multiple online channels for the best engagement

○ Social Media

○ Email Communications

● Customize the templates, guides, and graphics in your

Embrace a Stream Chapter Toolkit for the perfect plan!

○ Day-Of Updates

○ Supporter Gratitude

○ Organization Website

○ Ambassador Sharing

Are your calls to action clear?

● Include a link to your Embrace a Stream profile in all of

your communications for easy donor access

● Make it clear how your potential donors can help you

make a difference on Embrace a Stream

● Cater your calls to action to different goals and audiences

○ Fundraise! Donate! Volunteer! Join! Subscribe!

Is your Embrace a Stream Team ready?

● Gather your team before Embrace a Stream or send a

campaign specific email with helpful tools and updates

○ What are your goals? How can they help you achieve them?

○ Where can they find crucial campaign resources?

○ What are the roles that your Embrace a Stream team will play?

● Play to your team’s strengths and capacity

● Make it fun for everyone involved (And say thanks!)

How will you thank your supporters after Embrace a Stream?

● Pre-schedule general messaging to all supporters

○ Social media posts and overall success update

○ Giving Day thank you email to your organization’s email list

● Follow up with donors for more personal stewardship

○ Access their contact information in your GiveGab Dashboard

● Highlight impact of donor funded projects

○ This doesn’t have to happen right away!

How will you get your donations?

● Donations will be transferred to your bank account within 5 business days of receiving your donations

It is important to make sure you are able to receive donations before Embrace a Stream so donations make it to your account

How will you get your donor data?

How will you get your donor data?

How will you get your donor data?

Tips, Tools, and Resources

● The chapter Toolkit has

everything you need to

plan, prepare, and promote

Embrace a Stream and

reach your goals!○ Customizable Templates

○ Communication Timelines

○ Embrace a Stream Graphics

○ Helpful resources for your

board members, volunteers,

and fundraisers

● Even more training videos

for Peer to Peer Fundraising

and Embrace a Stream

strategy

● People Give to People

○ Ask Everyone You Know Personally (Not Just Anglers and TU Members)

■ You’ve supported your niece’s Girl Scout troop every year, ask her

parents to support a cause you care about

■ You gave to your colleague’s Relay for Life fundraising event, ask

them to donate for clean water and healthy streams

● Direct, One-to-One Outreach is Key

○ Text

○ Facebook Messenger

○ Personal Emails

● Offer an Incentive to Donate (or Donate a Larger Amount)

○ Give $50 and get a chapter hat

○ Give $100 and get a chapter hat and be entered to win a local guide trip

○ Give $250 and get a chapter hat, a chapter fishing shirt and be entered

to win a local guide trip

○ Etc…

● Set a Goal for EVERY Board Member to be Active ($ goal or # of asks goal)

Success Stories from Last Year

Your Next Steps

● Complete your profile for Embrace a Stream by October 26

● Follow Embrace a Stream on Social Media!

○ Use #embraceastream

● Add your bank account and attest to the state fundraising

requirement within your dashboard.

● Watch your inbox for important emails

● Watch on demand training videos

● Check out the Chapter Toolkit

We’re Here For You!

● Visit Our Help Center

https://support.givegab.com/

● Send us an email at

CustomerSuccess@givegab.com

● Chat with GiveGab’s Customer

Success Team whenever you have

questions or need a hand

○ Look for the little blue chat bubble!

Questions?

November 4-10, 2019