final slideshow
TRANSCRIPT
Going Deeper, Seeing Further…Companies have studied demand necessities, but ethnographic research focuses on consumer.
Mauricio ZambranoDesign, Business & Innovation
Going Deeper, Seeing Further…Corporate ethnography is based more on identity of consumer than functionality of the product.
Mauricio ZambranoDesign, Business & Innovation
Going Deeper, Seeing Further…The context of the questions made for the product are zoomed out to interpret better the process.
Mauricio ZambranoDesign, Business & Innovation
Going Deeper, Seeing Further…People behavior is studied in a personal manner to understand their necessities, then overlapped as a group.
Mauricio ZambranoDesign, Business & Innovation
Going Deeper, Seeing Further…Analogy is used to have similar cases compared to the current, having a wide context as a result.
Mauricio ZambranoDesign, Business & Innovation
-The club uses the whiteboard in order to clarify ideas.
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research, Discussion in the Hofstra University Start-ups Club
-One of the 5 leaders talked the most, however, every leader participated at some point.
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research, Discussion in the Hofstra University Start-ups Club
-The leaders of the club gathered in the same area (at front of the projector)
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research, Discussion in the Hofstra University Start-ups Club
Ethnographic Research, Discussion in the Hofstra University Start-ups Club-There were 3 projectors in the room for everyone to watch the material being shown closely
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research Observations-There was a conflict between two leaders throughout the meeting.
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research Observations-Almost every member of the club had a beverage.
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research Observations-The room is divided in 3 tables for the students to sit in.
Mauricio ZambranoDesign, Business & Innovation
Ethnographic Research Findings-In order to work correctly, every member needs to bring their own computer to work on their start-up projects. A way to satisfy everyone at the same time would be useful.
Mauricio ZambranoDesign, Business & Innovation
Interviewing Humans-The goal of interviewing is to discover the user’s needs and desires and how they would use the outcome of the project.
Mauricio ZambranoDesign, Business & Innovation
Interviewing Humans-Prepare for the interview by creating a guide including goal of study, context of subject of interview, warm-up questions and primary questions.
Mauricio ZambranoDesign, Business & Innovation
Interviewing Humans-Interview consists of three components: Introduction, Body and Conclusion.
Mauricio ZambranoDesign, Business & Innovation
Interviewing Humans-Conduct interview effectively by making subject comfortable, staying calm, listening subject and listening to specific details.
Mauricio ZambranoDesign, Business & Innovation
Interviewing Humans-Evaluate subject’s behavior patterns, language, needs and priorities, and mental models in order to find needs and desires.
Mauricio ZambranoDesign, Business & Innovation
Interview GuideOpen general
-Introduction and explanation of goal of interview.-Name, major and year of study?-What do you like about HUSU?
Mauricio ZambranoDesign, Business & Innovation
Then go deep
-Why is it important to get connections in the club?-Do you have experience in entrepeneurship?-Tell me more about it…-I would like to know more about the club itself (specifically looking for needs and desires)
Edited Interviewhttps://www.youtube.com/watch?v=ce_bRomGGxw
Mauricio ZambranoDesign, Business & Innovation
Interview FindingsThe main problem in the club is the scarcity of members that satisfy all the work fields and their participation in start-up projects.
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation
Mauricio ZambranoDesign, Business & Innovation
Peer To Peer Documentation FindingsRooms are very small for more than 5 people.
Mauricio ZambranoDesign, Business & Innovation
Desk Research, Business Sites
As SoundCloud begins to hire more aggressively, their revenues are rapidly growing
Mauricio ZambranoDesign, Business & Innovation
SoundCloud Is Hiring and Growing Revenue Fast: Wahlforss
http://www.bloomberg.com/news/videos/2016-10-25/soundcloud-is-hiring-and-growing-revenue-fast-says-wahlforss
Desk Research, Business SitesIBM Teams Up With Slack to Build SmarterData-Crunching Chatbots
Mauricio ZambranoDesign, Business & Innovation
Slack and IBM are developing a chat app for Business communication in teams.
https://www.bloomberg.com/news/articles/2016-10-26/ibm-teams-up-with-slack-to-build-smarter-data-crunching-chatbots
Desk Research, Business SitesRetailers Rushed to Hire for Holidays, a Sign of Tight Labor Market
http://www.wsj.com/articles/retailers-get-early-start-on-recruiting-seasonal-workers-amid-tight-labor-market-1477301581
Mauricio ZambranoDesign, Business & Innovation
Holiday season is pushing companies to hire significantly more
Executive Summary and InfographicMauricio ZambranoDesign, Business & Innovation
In Situ Visualization
Mauricio ZambranoDesign, Business & Innovation
Mauricio ZambranoProfessor Klinkowstein
fa14Design, Business and Innovation
Imagined Product / Service In Situ Visualization