ROLE OF OPERATIONAL STRATEGIES

PRESENTED BY:• DEVYANI KHANKHOJE• MEETRAJ SINGH• SUVASMITA ROUT

TOYOTO MOTOR CORPORATION

INTRODUCTION

Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan.

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles.

Toyota Motor Corporation’s vehicle production system is a way of “making things” that is referred to as “lean manufacturing system”.

The TPS (Toyota Production System) was developed to improve Quality and Productivity.

Objective: “making the vehicles ordered by customers in the quickest and most efficient way, in order to deliver the vehicles as quickly as possible”.

In line with Toyota's growing comfort with its India operations, the company set up Toyota Kirloskar Auto Parts (TKAP), which commenced production of transmissions in May 2004, for its global requirements. Another initiative is the Toyota Techno Park India (TTPI), a non-profit industrial infrastructure company aimed at boosting local industries and related job opportunities.

PRODUCTS OF TOYOTA

CarsSUVs'&

Vans

Trucks Lexus

CORE PROCESS OF TOYOTA

Inbound

logistics

Operations

Outbound Logistics

Marketing & Sales

Service

TOBACCO COMPANY OF INDIA(ITC)

INTRODUCTION

ITC was incorporated in the year of 24th of august, 1910 under the name of “IMPERIAL TOBACCO COMPANY OF INDIA”.

Company solely focused on the growth and strengthening its cigarettes and leaf tobacco business.

ITC is a Conglomerate Industry headquartered in Kolkata, West Bengal.

ITC revenue according to 2012-2013 was about US $ 8.31 Billion.

ITC is the first corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for the contribution in the building economic, social and natural capital for the nation. ITC creating world class brand that put India first.

ITC is a Conglomerate Indian company having five Segments: -- • FMCG (Fast Moving Consumer Goods). • Hotels • Paperboards & Packaging • Agriculture business • Information Technology

PRODUCT PROFILE

PRODUCTS OF ITC

HOTLES

CIGARETTES

INSENCE STICKS

PERSONAL CARE

SAFTEY MATCHES

AGRICULTURAL INDUSTRY

INFORMATIONAL TECHNOLOGY

PAPER BOARDS

PACKAGED GOODS

STATIONERY

BRANDED APPREALS

ITC (FMCG)

The Company's institutional strengths - deep understanding of the Indian consumer, strong trademarks, deep and wide distribution network, agric-sourcing skills, packaging know-how and cuisine expertise - continue to be effectively leveraged to rapidly grow the new FMCG businesses.

ITC has rapidly scaled up presence in its newer FMCG businesses comprising Branded Packaged Foods, Lifestyle Retailing, Education and Stationery products, Personal Care products, Safety Matches and Incense Sticks (Agarbatti), at an impressive pace over the last several years, crossing Rs. 7000 corer mark in 2013.

FMCG

FOOD AND BEVERAGES

OTHER FMCG PRODUCTS

INTERNAL SUPPLY CHAIN

Farmer proceeds to the nearest ITC procurement hub with the note.

Some procurement hubs are ITC factories, others are purely warehouse operations.

ITC’s aim is to have a processing Centre within 30-40 km radius of its farmers.

Raw materials: - Filter made of 95% cellulose acetate, Tipping paper to cover the filter, rolling paper to cover the tobacco, Tobacco blend Men: ITC employs 25000 people at more than 60 locations.

Machinery: ITC uses world class machines in order to match the demand.

Materials: ITC gives world class quality product to their customers.

Money: ITC is one of the country’s biggest foreign exchange earners.

Environmental collaboration with suppliers.

Environmentally friendly purchasing practice.

Product environmental impact reduction by collaboration with designers and suppliers.

Minimizing waste.

Decreasing the consumption of hazardous and toxic materials.

Environmentally friendly packaging.

EXTERNAL SUPPLY CHAIN

LOGISTICS

Consists of diverse categories with different priorities.

More than 1000+ SKUs.

Buying Value $68 MM.

Warehousing space of more than 3.5m SFT around55+.

Locations Products manufactured at 45+ plants.

More than 650 trucks moved every day.

Direct distribution from factories to Distributors.

Indirect movement through RDCs.

Combination of Rail/Road/Sea movement within the country depending on the product type.(Target is Safer, Faster, cost effective).

DISTRIBUTION CHANNEL OF ITC

COMPANY HUB FACTORY

CARRIED AND FORWARD AGENT

WHOLWSALE DEALER

RETAILER

consumer

Small wholesale dealer

CONCLUSION

• From the above two companies in case of operations TOYOTA mainly focussed on continuous improvement & ITC focussed on quality, innovation & differentiation.

• Toyota’s operational strategy is to provide competitive edge in the automobile industry for this they innovated many new techniques in order to improve their supply chain & distribution. They created a benchmark which has made him strong to survive in the market.

• While in ITC they work on consumer insights,on world-class Research & Development and an efficient and responsive supply chain that can further strengthen its leadership position in the Indian FMCG industry & can a competitive benchmark.

THANK YOU!!!