1. 1. November 6, 2014 Carol E. Drewes, Individual and Legacy Giving Officer RENEWAL & GROWTH: LEGACY GIVING AT TRINITY REPERTORY COMPANY
2. 2. Overview: Trinity Rep Endowment 1963: Theater established 1963-1999: Endowment fund (interest-bearing bank account) stands at $500,000 in 1999 1999: Received grant includes $750,000 challenge grant from Doris Duke Foundation; matching funds raised from: Individual donors via endowment campaign (letters and personal asks) My Fair Milton event (April 2000) honoring founding board member Milton Stanzler Stanzler Society established to honor donors to the endowment 2001: Endowment moved to Rhode Island Foundation 2006: Trinity Repertory Company Board of Trustees establishes formal bequest acceptance policy 2010: Public Launch of Theater for Every Generation Campaign 2011-2014: Renewed Legacy Giving Program results in $1.8M in newly documented planned gifts, increased cash giving to endowment, and completion/establishment of four named funds 11/6/20142 Renewal & Growth: Legacy Giving at Trinity Repertory Company
3. 3. Legacy Program renewal 2011-14: WHY? Negatives: Stanzler Society dormant and ambiguously defined No Current Materials Two incomplete named funds One pending documentation Positives: Organization-wide Strategic Plan in place Active Campaign with working committee and consultants in place Development Department Staff Changes (newer Director, new major gift officer, five other experienced staff; management committed to .5FTE for planned giving review and expansion) 11/6/20143 Renewal & Growth: Legacy Giving at Trinity Repertory Company
4. 4. Legacy program renewal: HOW? Staffing Commitment Management commitment to .5FTE to renew planned giving efforts enabled below actions with support of TRC development and marketing teams and TRC board of trustees Society Review: split membership to two Endowment Society: Encourage current Endowment gifts; expand potential Stanzler Society base Stanzler Society: Encourage and Honor future (Planned) gifts with a focus on documenting existing donors Existing Membership Review New Materials (Brochure, Forms, Letters, Reports) in consultation w/Partners in Philanthropy and Rhode Island Foundation Increased Communications Documentation Ongoing efforts to encourage Stanzler members to document results in 2011 Pending PG completed, seven existing Stanzler members documented and six new members added and documented Staff Membership (1) in RI Chapter of Partnership in Philanthropic Planning Bi-Monthly Meetings provide Information, Networking and Mentoring Participation in National Conference Fall 2013 (tuition scholarship & stipend) Online resources 11/6/20144 Renewal & Growth: Legacy Giving at Trinity Repertory Company
5. 5. Current Legacy Societies Definitions and Benefits Stanzler Society Who: Donors who have informed us that Trinity Rep is in their estate plans Benefits: Invitation to annual Legacy event Legacy Report Listing in show programs, on our web site and at special philanthropy events (upon documentation of PG) Legacy Society Lapel Pin (given upon documentation of PG) 11/6/20145 Renewal & Growth: Legacy Giving at Trinity Repertory Company
6. 6. Current Legacy Societies Definitions and Benefits Endowment Society Who: Donors to the Endowment Fund Levels of Membership and Benefits: Temporary donors with 1-4 years of endowment giving, under $10,000 Invitation to annual Legacy event Legacy Report Listing in show programs Permanent donors with 5+ years of endowment giving OR $10,000 or more total giving receive the benefits listed above, plus: Listing on our web site and at legacy events. Legacy Society Lapel Pin Individually named funds may be established within Trinity Reps endowment with single or collective gifts totaling at least $10,000. Named Fund contacts receive RI Foundation fund performance report annually. 11/6/20146 Renewal & Growth: Legacy Giving at Trinity Repertory Company
7. 7. Legacy Giving at Trinity Rep TODAY Endowment currently valued at $2.4 million and provides over $100K in operating revenue to TRC each year Bequests received since 7/1/2011 $63,072 Non-Bequest gifts since 7/1/2011 $134,189 Current documented Planned Gifts over $2 million Documented since 2011: $1.8M Documented prior to 2011: $300K Summer 2014 Legacy Review Updated brochure and forms Refined benefits Expanded coding in database Continue .5 FTE and Legacy Program 11/6/20147 Renewal & Growth: Legacy Giving at Trinity Repertory Company
8. 8. Resources for successful legacy giving Rhode Island Foundation www.rifoundation.org/ Partnership for Philanthropic Planning (PPP) RI: www.pppri.org/ National: www.pppnet.org/ Partners in Philanthropy www.partnersinphilanthropy.com/index.html Association of Fundraising Professionals www.afpri.org/ Creating a Guide So Your Loved Ones Can Go On Living! www.ebookbakery.com/harris-rosen.html Activate Legacy http://activatelegacy.com/ Personal Legacy Advisors www.personallegacyadvisors.com/ Ethical Will Guidebook and Life Legacy Cards YOUR BOARD for contacts, professional expertise and leadership giving YOUR DONORS and CLIENTS for contacts, professional expertise and stories of meaningful experiences with your organization 11/6/20148 Renewal & Growth: Legacy Giving at Trinity Repertory Company