final revision 3.1.3 designproject week 3 discussion 1
TRANSCRIPT
1.
Jill Patterson April 14, 2014
3.2.2 Week 2 Design Project
Special Olympics Across the World
Great Britain
Australia
South Africa
United States of America 2.
U N I T E D S TAT E S O F A M E R I C A
Rebranding Company
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O N L I N E S S S TAT E M E N T !N O R T H A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M C A N A D A , T H E C A R I B B E A N A N D T H E U N I T E D S TAT E S . !T H E R E A R E 5 4 4 , 5 8 1 AT H L E T E S PA R T I C I PAT I N G I N A L L 3 0 S P O R T S O F F E R E D B Y S P E C I A L O LY M P I C S .
U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S
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O N L I N E S S S TAT E M E N T !U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M C A N A D A , T H E C A R I B B E A N A N D T H E U N I T E D S TAT E S . T H E R E A R E 5 4 4 , 5 8 1 AT H L E T E S PA R T I C I PAT I N G I N A L L 3 0 S P O R T S
Authenticity !!
Sustainability
4.
Meaning
!Value
Commitment
!!!!
Coherence
Vision
Flexibility
USA Special Olympics began forty-five years ago.
USA Special Olympics celebrates and provides recognition of
individuals having intellectual disabilities and their families.
Special Olympics has
been documented to have its beginnings
forty-five years ago.
USA Special Olympics coaches believe all individuals having
intellectually disabilities are valuable members of society
and pledge to proving successful experiences to
celebrate their success.
USA Special Olympics
provides individuals with intellectual disabilities to the chance to make their dreams
become a reality.
USA Special Olympics allows individuals with allows
individuals with intellectual disabilities the freedom to be
themselves. themselves
USA Special Olympics recognizes and celebrates the success of
i individuals with intellectual disabilities.
USA Special Olympics encourages all individuals
with intellectual disabilities.
!
______________________________“ Actively managing the asset,
requires a top down mandate and a bottom up understanding
of why it’s important”(wheeler,40.) This quote applies to the USA Special Olympics as it starts up
celebrating the individuals having intellectual disabilities, but for this to occur it requires great
dedication from the olympians families,coaches,and financial
support from many organizations. ________________________________
S O U T H A F R I C A S P E C I A L O LY M P I C S
O N L I N E S S S TAT E M E N T !South Africa is the only Special Olympics organization that reaches out to more than 32,000 athletes across 9 provinces. !The training takes place in 13 official sports and provides more than 730 competition opportunities each year.
S O U T H A F R I C A S P E C I A L O LY M P I C S
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O N L I N E S S S TAT E M E N T !South Africa is the only Special Olympics organization that reaches out to more than 32,000 athletes across 9 provinces. !The training takes place in 13 official sports and provides more than 730 competition opportunities each year.
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Meaning
Vision
Authenticity
Flexibility
Sustainability
ValueCommitment South Africa celebrates and recognizes the importance
of special olympians.
South Africa celebrates special olympians of
all ages.
South Africa places high importance of the success of special olympics.
South Africa energetically
celebrates special olympians with
music and dance celebrations.
South Africa recognizes special olympian of all ages with medals
and praise. South Africa commits to preparing all special olympians to experience
great success.
South Africa olympians are supported by man
organizations.
G R E AT B R I TA I N S P E C I A L O LY M P I C S !
O N L I N E S S S TAT E M E N T !G R E AT B R I TA I N I S T H E O N LY S P E C I A L O LY M P I C S O R G A N I Z AT I O N T H AT P R O V I D E S PA R A LY M P I C S S P O R T S C O M P E T I T I O N S !• Special Olympics GB has 8,000 athletes.• Special Olympics GB has a dedicated army of over 4,000 volunteers.• Special Olympics GB operates more than 150 clubs in England, Scotland and Wales.
Great Britain Special Olympics
O N L I N E S S S TAT E M E N T !G R E AT B R I TA I N I S T H E O N LY S P E C I A L O LY M P I C S O R G A N I Z AT I O N T H AT P R O V I D E S PA R A LY M P I C S S P O R T S C O M P E T I T I O N S • Special Olympics GB has 8,000 athletes.• Special Olympics GB has a dedicated army of over 4,000 volunteers.• Special Olympics GB operates more than 150 clubs in England, Scotland and Wales.
Meaning
Coherence
Authenticity
Commitment
Value
Flexibility
Vision
Great Britain celebrates the success of all
special olympians.Great Britain
special olympian coaches are
determined to help each special
olympian reach success.
Great Britain seeks to see each
special realize their dreams.
Great Britain special olympians are celebrated with real
olympic medals.
Great Britain involves special olympians of all ages. Great Britain celebrates special olympians by presenting medals given by armed forces in uniforms to make success be a true honor.
Great Britain recognizes Special
Olympics throughout the
country.
A U S T R A L I A S P E C I A L O LY M P I C S
O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S
O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S
Meaning
Vision
Sustainability
Authenticity
CoherenceCommitment
Flexibility
ValueAustralia makes each special
olympian feel important and special Australia strive to ensure each
special olympian attains their individual dream.
Australia has been a participant since its origin forty-five years ago.
Australia has special olympians participants in all sports offered
in Special Olympics
Australia celebrates special olympians with official
gold, silver, and bronze, medals at a ceremony.
.
Australia always begins the Special Olympics with the lighting of the torch
Australia joins together coaches and special olympians of all
abilities and all walls of life and
Australia ensures all special olympians have their success celebrated and the athletes feel
important and valued.
“A is simply more than a name; it is a promise.”(Levens,83) Australia is
commits to each special olympian to to assure their success and effort is acknowledged and celebrated.
Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America. !Levens, M. Marketing. I/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions.VitalBook file. !Wheeler, A.(2009). Designing Brand Identity: an essential guide for the whole branding team (Fourth ed.). USA: Wiley; 3 edition.
R E F E R E N C E S :
P H O T O S R E F E R E N C E S :!Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America.