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Title of Research

The Role of IT Department In A Technologically AdvancedOrganization

“Kapray”

Su mitted To

!r" !uizz Alam

#roup !em ers $ame%

& Afnan Ashraf '()*+&,( Sa iha I- al '(.*.(,/ Rida A0htar Khan '(/12*,. !aliha Shahid '()&21,) Sidra Kausar '()&.),


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ContentsACKNOWLEDGEMENT ..............................................................................................3

KAPRAY.................................................................................................................... 4

DOMAINS OF KAPRAY ...............................................................................................4ORGANIZATION HEIRARCHY .....................................................................................5

STRUCTURE OF IT DEPARTMENT ..............................................................................

IT DEPARTMENT .......................................................................................................

ERP .......................................................................................................................... !

CRM......................................................................................................................... "

WE#SITE ............................................................................................................... ... $

SOCIAL MEDIA ..................................................................................................... .. %%

CONCLUSION ..................................................................................................... .... %&


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ACKNOWLEDGEMENT

First and foremost, we would like to thank Allah Almighty for giving us the strength andendowing us with the privilege of completing the report of COMPUT ! APP"#CAT#O$ O$%U$ && ##'

The topic of our report is to study the role of #T department of the organi(ation' )uring our!eport, we had to face some difficulties as information which was not readily availa*le and wehad to go in depth to find out regarding it'

Furthermore, we would like to acknowledge our teacher, &ir Mui(( Alam +han, for guiding and providing useful information a*out the CA% ## course' e would like to thank +apray and Mr'-a(i. for answering our .ueries' #t is due to our teacher/s guidance and hard work that we have

*een a*le to achieve this task' orking for this report was an e0hilarating e0perience and wouldhelp us tremendously to ascend in our future to solve these type of issues'


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+apray

+apray Men +apray ,omen +apray +ids+apray -omeTe0tiles

KAPRAY

+apray launched its first flagship store at )olmen Mall, Clifton +arachi' +apray is Pakistan/s

first fast fashion *rand that offers fashiona*le clothing at a great price and ama(ing .uality' #t is a

unit of Al1!ahim Te0tiles

Al1!ahim is a leading home te0tile manufacturer and e0porter from Pakistan with a modern,

state of the art plant 2 machinery to produce .uality products1 towels, *edding and kitchen

linens'

They are going to launch 3 more outlets in Pakistan *y the middle of )ecem*er 4567 and they

will have total of 43 outlets *y the end of 8une 4563'

DOMAINS OF KAPRAY

ORGANIZATION HEIRARCHY


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IT 'e()IT M(n(*e+

IT O,-e+s

ERP Te(.

ERPCons/0t(nt

STRUCTURE OF IT DEPARTMENT

IT DEPARTMENT

#T department plays a very important role in running this organi(ation' As this is a modern

organi(ation and they have implemented Microsoft dynamics a064' #mplementation of !P was

a really *ig challenge for 9+apray: as they face many pro*lems in start in which training was the

main pro*lem for the employees *ut they overcame their pro*lems and now each and every

transaction is done automatically *y the help of !P'

They are currently focussing on launching their we*site' They plan to make a great system *y

com*ining there !P, 1Commerce and retail outlets' As soon as a person makes order on

we*site, we*site will automatically generates the order and let the rider know from where he has

to pick up the parcel and where to deliver' !P records the transaction as well

The *enefits which +apray en;oys *ecause of their !P are


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=#nventory Management

=)ata Management

=Management #nformation &ystems

=Customer !elationship Management

ERP

+apray/s !P name is Micro dynamics a064' #t is the world/s third *est !P system after &AP

and Oracle' #t is implemented from the first day *y Maison consultant services ' As the company

does not have separate C!M system *ut their !P has some applications of C!M and kapray

utili(es those applications'

6' Microsoft dynamics a064 helps them in production planning


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4' #t helps them to maintain accounting and finance>' #t helps in sales distri*ution and order management?' %y implementing !P their product costs are lower than their competitors and they en;oy

profits and delivers .uality product at a low price to its customers'

CRM

6' They don/t have a different C!M system *ut they do have some applications of C!M

within their !P system'4' #t helps in maintaining users account, as a person makes his 6 st purchase he will *ecome

mem*er of kapray and will get loyalty card that he will get 65@ discount on his future

purchases and as soon as his purchases reaches 655,555 he will start getting 67@

discount and as soon as his purchases reaches 455,555 he will start getting 45@ discount

on his future purchases'


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>' After making purchases a person automatically gets a 9thank you: message of his

cellphone num*er'?' #t also helps in customer service and support as they make promotions through different

means of marketing, call centers is one of them'


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WE#SITE

6 There we*site platform is MA $TO4 There we*site link is 111.2( +( on0 ne.-o> There we*site catalog is dynamic? Currently their we*site is in testing phase7 Currently their we*site link is www6'kaprayonline'com3 They will start taking online orders in the end of this month'B They will *e targeting local market as well as international market with their we*site

hat they have planned is they will *e serving ma;or cities of Pakistan online' They are

going to take only 35 minutes of time to deliver goods at your door steps'hat they are going to do is they are going to let the rider know from where he is going

to pick the goods and from where he needs to deliver as soon as the order is punched'

They will *e using their retail outlets as their warehouses' Their logistics partner is *lue

cord'They are planning to open 3 more retail outlets *y the middle of )ecem*er 4567 and they

plan to have around 43 outlets at the end of 8une 4563'

http://www.kaprayonline.com/http://www.kaprayonline.com/


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SOCIAL MEDIA

They have a social media presence on Face*ook and #nstagram' They are *asically

marketing through social media and have over 4?7,555 followers on Face*ook'


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CONCLUSION


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