final proposal for i-mate 5 devices - technical parts_0519 v2.5

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    Final Proposal for i-mate 5 Devices

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    Product launch schedulefor i-mate ITT Devices

    Q1/ 2007

    HSDPA

    i-mate

    Bar

    D

    Q4/ 2007

    Generic platform:

    HSDPA 2100/850/1900

    GSM/EDGE Quad Band

    WM 5.0 PE (AKU3)

    EMP U360 + Intel Bulverde 520 MHz

    WiFi2 M +VGA dual camera, flash

    video interface

    Q2/2007

    Q3/2007

    i-mate

    Sliding

    C

    i-mate

    Clamshell

    E

    i-mate

    Tablet A

    WCDMA

    May Jun Jul Aug Sep

    i-mate

    BarB

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    Proposal of i-mate Device B

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    i-mate Device BID Concept

    Dimension : 107x 58x 16 mmPreliminary Concept only, Actual ID output should befrom the Collaboration between Tangerine and Arima

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    New Tech Adopter

    Less or even no

    budget limits

    Enjoy mobile &internet life

    Use mobile for social

    & entertainment

    Sensitive to new functions

    High acceptance to

    multi-function device

    Embrace tech. for

    efficiency & productivity

    TechAdventurer

    NoveltyLover

    Activeindependent

    Fundamentalist

    25-45 years 13-25 years 30-45 years Below 12 or

    Above 45

    New Tech. Adoption Speed

    Quick Slow

    Segmentation ofi-mate Devices

    Young generation

    Student

    New Tech adopter

    Budget limited Constant contact

    needed -highly social

    Fun, entertainment

    needed

    Purchase special phones

    for show-off purpose

    Enjoy fresh / fancy

    product design

    Mature adult, office

    ladies / white collar

    Keep balance

    between work & life Seek for stylish,

    fashionable products

    Curious to new

    design style

    Express position &

    status by what they

    are using & wearing

    Lower budget limit

    Value driven

    Elder people or juvenile

    Low interest and acceptance

    in tech.

    Budget constraints Mobile only for family / friend

    contact not core to their life

    Mainly voice usage

    To buy / request to buy a

    mobile in campaign for

    subscription incremental

    http://creative.gettyimages.com/source/search/ImageEnlarge.aspx?MasterID=200163459-001&s=ImageDetailSearchState|3|5|0|15|2|1|3|0|1|50|60|6|1|0|%22Senior+Adult:Adult%22||1|0&pk=6
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    Targeting

    Positioning

    3G New Application

    Windows Mobile PPC

    Infotainment for

    Professional Consumer

    Targeting & Positioningof Device B

    New Tech. Adopterand business user who are eager to try 3G

    applications ex: Push Email & Video Calling

    Target Audience

    WM Open OS, 3G Applications, WiFi, Video Interface, etc.

    Selling Points

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    OS: Microsoft Win Mobile 5.0 Pocket PC Phone Edition (AKU3)Processor: EMP U360+ Intel Bulverde 520 MHz

    Frequency: HSDPA, 2100/850/1900 MHz

    EDGE/GSM, 850/900/1800/1900 MHz

    GPRS: Class 10

    Dimension: 107 x 58 x 16 mmWeight: TBD

    Display: 640x480 pixels

    (2.8, 262K color LTPS LCD with touch panel)

    Video acceleratornVIDIA 5500

    Battery: 1,400 mAh

    Standby time: Up to 200 hrs.

    Talk time: WCDMA Voice call 4 hrs / Video call 2 hrs

    GSM 4 hrs

    Product Key Features List

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    Selling Points of Device B

    WiFi,Bluetooth2.0

    2M-pixels DSC with flash light &

    2nd VGA camera

    External GPS

    Slim form factorwith VGA touchscreen

    3.5G Applications,Video Conferencing

    Video interface

    i-mate

    Device A

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    i-mate Device B FeatureList-1

    Feature Item Specification

    Network

    Operating Frequency HSDPA 2100 (for WW) 850/1900 (for N America)

    EDGE/GSMQuad Band 850/900/1800/1900Class 10, Type B

    Speech coding FR, EFR, HR, AMR

    Form Factor

    Phone type Bar

    ID Dimension (mm) 107* 58* 16 mm (Target)

    Weight (g) TBD

    Antenna Embedded

    Physical Specification

    Baseband EMP U360

    Application processor Intel PXA 270 (Bulverde 520 MHz)

    Operating system Windows Mobile 5.0 (AKU3)

    System Memory 256MB Flash /128MB SDRAM

    Expansion Micro SD

    Display640x480pixel, 65K (262K HW) LTPS LCD, 2.8 inch withtouch panel

    Battery 1400 m Ah Polymer

    Standby Time Up to 200 hrs

    Talk Time

    WCDMA: voice calling 4 hrsWCDMA: video calling 2 hrs

    GSM: 4 hrs

    SIM/USIM Interface Plug-in SIM, 1.8 /3 V

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    i-mate Device B FeatureList -2

    Feature Item Specification

    Imaging

    Main Dsc(rear) 2M pixel Auto Focus(CMOS)

    Sub DSC(front) VGA (CMOS)

    Video Video Conference(Two-way video call capability)

    Video Output Video interface

    Video Format MPEG4, H.263,H.264,WMV,-- (video accelerator chip n-Vidia 5500)

    Music

    Audio Format AMR, MP3, AAC, AAC+,WMA,--

    Speaker Dual Stereo

    Music Output Stereo Output

    Messaging/ Browsing

    SMS ETSI GSM 03.40/ 04.11

    MMS OMA MMS 1.2, Support of Max. size: 300KB

    WAP WAP 2.0 protocol

    Extra

    Document Viewer Word/PPT/Excel file format

    Instant MessageMSN

    Email Protocol Push Email, POP3, IMAP4, SMTP

    Security AES, SSL, HTTPS, WTLS, TLS, SIM Lock, Device Lock

    Others WM5.0 Default

    Connectivity

    WiFi 802.11 b/g/e/i

    Bluetooth 2.0+EDR

    IrDA FIR/CIR

    Mini USB 2.0 OTG full speed

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    ITT Response

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    Box Package Contents

    Note: micro SD card, Video Connector/Cradle/Cable/Backpack are not included

    Option: Bluetooth earpiece,Car Charger, Car kit, accessories, etc.

    Pocket PC Phone 1 WM 5.0 Pocket PC Phone

    Edition

    Battery 2 1400 mA Polymer

    Headset 1 Stereo

    Travel Charger 1 100-240V Universal AC

    Adaptor/USA, Australia, Europeor UK plugin

    USB cable line 1 Connect to PC

    Stylus 2

    User Manual (A6) 1 i-mate Art Work

    Gift box 1 i-mate Art Work

    Warranty Card 1 i-mate Art WorkPouch 1

    CD 1 MS Companion CD, User

    Manual

    Quick Guide 1 i-mate Art Work

    Item Qty Description

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    i-mate Device BKey Components

    Note: subject to change with notice

    Description Manufacturer Category

    Intel 520MHz Applications processor Intel Baseband

    Power management unit NS PMU

    SDRAM 128MB INFINEON or Hynix Memory

    256MB NAND Flash M-system Memory

    WiFi 802.11b/g/e/i Atheros, Marvell or Connexant WIFI ICBluetooth 2.0 Broadcom, TI or CSR BlueTooth IC

    EMP Platform U360

    HSDPA 2100/850/1900 MHz

    Quad-band cellular handsets, comprising

    GSM850/900,DCS1800, PCS1900 operation

    Ericsson 3.5G Modem

    VGA CCM Flextronics CCM

    2MP CCM Auto Focus Hysonic CCM

    2.8" LTPS LCD with Touch Screen Toppoly LCM

    BATTERY 1400mAh (Lithium Polymer) SONY Battery

    Application

    3G Modem

    Other Main Components

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    Hardware block diagram of Device B

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    HW Architecture - A, E

    WM9713

    VoiceCODEC

    UART

    AUDIOI/O

    EXTLDO

    32KHz

    BATT

    AB3100

    DB3150

    MIC

    STEREOSPEAKER

    RECEIVER

    HEADSET

    SD/SDIO/MMC

    KeypadCTL

    MicroSD

    Intel PXA270

    nGPIO_RESET

    MSL

    AudioCODEC

    PCM

    AC97

    PCM

    MIX

    I2C

    I2C

    PWRRES

    1.8V

    nBATT_FAULT

    VCC_MEM

    VIBRATOR

    WCDMA Tx

    WCDMA Rx

    GSM/GPRSTx/Rx

    13MHz

    16MBFlash

    8MBPSRAM

    Memory MCP

    FF UART

    MSL

    USBHOST

    AC97

    SSP1

    256MB

    Flash

    128MB

    SDRAM

    MEM CTL

    Goforce5500

    nVidia

    VGA Camera

    POWERI2C

    WLAN

    Bluetooth

    PWRI2C

    TouchCTL

    Touch

    screen

    Camera I/F

    2M PixelsCamera

    LCD CTL

    Host

    PMIC

    Main

    3.8" VGA

    LTPS

    USB OTG

    SIMCARD

    EMP

    Intel

    Legend

    AC97

    SDIO

    Memory MCP

    OTG transceiver

    ST UART

    IrDA

    Sub

    1.1" VGA

    OLED

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    HW Architecture - B, C, D

    WM9713

    VoiceCODEC

    UART

    AUDIOI/O

    EXTLDO

    32KHz

    BATT

    AB3100

    DB3150

    MIC

    STEREO

    SPEAKER

    RECEIVER

    HEADSET

    SD/SDIO/MMC

    KeypadCTL

    MicroSD

    Intel PXA270

    nGPIO_RESET

    MSL

    AudioCODEC

    PCM

    AC97

    PCM

    MIX

    I2C

    I2C

    PWRRES

    1.8V

    nBATT_FAULT

    VCC_MEM

    VIBRATOR

    WCDMA Tx

    WCDMA Rx

    GSM/GPRSTx/Rx

    13MHz

    16MBFlash

    8MBPSRAM

    Memory MCP

    FF UART

    MSL

    USBHOST

    AC97

    SSP1

    256MB

    Flash

    128MB

    SDRAM

    MEM CTL

    Goforce5500nVidia

    VGA Camera

    POWERI2C

    WLAN

    Bluetooth

    PWRI2C

    TouchCTL

    Touch

    screen

    Camera I/F

    2M PixelsCamera

    LCD CTL

    Host

    PMIC

    2.8" VGA

    LTPS

    USB OTG

    SIMCARD

    EMP

    Intel

    Legend

    AC97

    SDIO

    Memory MCP

    OTG transceiver

    ST UART

    IrDA

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    Video Interface Backpack

    LCM

    Interface

    I2C

    PMU

    TV Encoder

    MCU

    TV-out

    VGA

    S-VideoHandset Unit

    Backpack

    RGB bus

    Video Interface

    BackpackHandset Unit

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    Docking Station

    LCM

    Interface

    I2C

    PMU

    TV Encoder

    MCU

    VGA out

    Power in

    Handset Unit RGB bus

    Audio

    USB

    MiniUSB

    Audio out

    WLAN RF

    WLAN ant.

    Video Interface

    To monitor

    Handset Unit Docking Station

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    SYSTEM/IO Cable

    Backpack

    Backpack Docking Station (Cradle)

    Wi-FiHigh GainAntenna

    Video Interface

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    1.Embedded antenna in mobile device:Antenna Gain : -2dBi (chip antenna)

    Minus other losses in circuit (matching, PCB material loss) : -1.5 dB

    Total Gain : -3.5dB

    2.External antenna on Screen :Antenna Gain: 6~8 dBi

    Cable loss : -1.6dB/[email protected]

    Connector loss : -0.1 dB/ contact ( total 4 contacts = -0.4 dB)

    Minus other losses in circuit (matching ) : -1 dB

    Total Gain = 3~5dB

    3.The total loop gain improvement :Gain improves around 6.5~ 8.5dBat maximum power direction whenuse external antenna.

    Wi-Fi RF Loop Gain Budget(with High Gain Antenna)

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    Software Architecture & Scope of Work

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    Intel PXA 270 App Platform

    SystemIntegration

    EMP U360Communication Platform

    CAIF SWRIL driver

    OALConfiguration

    FilesDrivers

    Bridge

    Applications & Services Development

    GWESDevice

    Manager

    Multi-

    mediaTech.

    Comm.

    Services

    Kernel

    Legend

    EMP

    Microsoft

    Arima

    3rd Parties

    Intel

    Cellcore

    Software Architecture

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    ReferenceDesign

    ProductDesign

    DebuggingVerification

    Industriali-zation

    Production

    Circuit

    Debugging

    Great

    Test

    Product

    Verification

    Component

    Verification

    Customi-

    zation

    UI

    Mech.

    Structure

    Component

    Survey

    ID file

    Transfer

    Layout

    Schematic

    DesignEMP/Intel/MS

    BSquare

    ARIMA

    BSP

    Interface

    design

    HW/SW

    Platform

    App

    Power

    Management

    S.I

    Material

    Sourcing

    Production

    Test

    Fixture

    Design

    Test

    Program

    RMA

    Logo Test

    FTA

    IOT

    Field Trial

    System

    Verification

    Arima

    EMP

    Bsq

    Taproot

    TAP

    RIL

    BSP

    Scope of Work

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    i-mate Device B Stacking - 1

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    i t D i B St ki

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    i-mate Device B StackingComponent Review - 1

    side key

    Power key

    Main LCM

    receiver

    VGA Camera

    Reset Key

    keypad

    Microphone

    Micro SD

    Camera Key

    Mini USB

    Phone jack

    i t D i B St ki

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    i-mate Device B StackingComponent Review - 2

    Speaker

    sidekey

    Vibrator

    Battery connectorIrDA

    System Conn

    SIM Conn

    Flash Light LED

    Stylus

    Battery 1400mAh

    BT and WiFi

    Antenna

    2M COMS Camera

    Antenna

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    Project Schedule and Organization

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    Project Organization

    )

    PV(18 )

    ME( 8)

    RF( 5)

    BB/APP(15)

    3rd PartyManagement

    Driver/Power Management

    AP / Testing

    RIL/ProtocolApplication(10)

    BB( 5 )

    R& DMJ Chang (1)

    Project ManagerLaker (3)

    Design Team(ID, UI, Design)

    Johnny Chang-(4)

    Product PlanElmer Su (3)

    Project LeaderAlbert Lin

    Sales

    Paul Wang, John WangDale Lee

    SW(25)

    HW(20)

    Total : 82 Engineers

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    EMP Roadmap

    EMP U360 1 0 S h d l

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    EMP U360 1.0 Schedule(*EMP internal delivery schedule)

    Event Description Time

    Beta A Datasheets of main components W550

    Beta B Reference Design schematics W608

    DB3150 sample W615

    Beta C Reference Design update schematics+PCB, Test

    Specifications

    W615

    Beta D SW U300 + HSDPA W619

    Beta E SW one loop of stabilization, Test program W623

    Beta F SW stabilisation completed W627

    U360 1.0A Functional release W636

    U360 1.0B Commercial release - after extended IOT W644

    * The Customer delivery schedule depends on customisation and above schedule plus two weeks.

    i mate Device B

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    2006

    Hardware

    Mechanical

    Software

    Product Verification

    MP in May, 2007ID finalize

    Production

    release

    May JunJul Aug Sep Oct Nov Dec Jan Feb Mar

    EP2

    FP2

    EP1

    MP

    EP0

    PCB#1 Ready

    Stack Up

    ME Design

    Mock Up

    Hard Tooling Fine-tune

    Software design Alpha Beta1 Beta2

    Integration test

    Pre-ITA

    ITA FTA

    IOT

    Logo test / Field Trial

    PPFP1

    2007

    AprJun

    i-mate Device BSchedule

    EMP U360Beta F 1.0A 1.0B

    i mate Device D

    http://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpphttp://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpp
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    2006

    Hardware

    Mechanical

    Software

    Product Verification

    MP in Jun, 2007ID finalize

    Production

    release

    May JunJul Aug Sep Oct Nov Dec Jan Feb Mar

    EP2

    FP2

    EP1

    MP

    EP0

    PCB#1 Ready

    Stack Up

    ME Design

    Mock Up

    Hard Tooling Fine-tune

    Software design Alpha Beta1 Beta2

    Integration test

    Pre-ITA

    ITA FTA

    IOT

    Logo test / Field Trial

    PPFP1

    2007

    Apr Jul

    i-mate Device DSchedule

    EMP U360Beta F 1.0A 1.0B

    i mate Device C

    http://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpphttp://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpp
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    2006

    Hardware

    Mechanical

    Software

    Product Verification

    MP in Jul, 2007ID finalize

    Production

    release

    May Jun AugAug Sep Oct Nov Dec Jan Feb Mar

    EP2

    FP2

    EP1

    MP

    EP0

    PCB#1 Ready

    Stack Up

    ME Design

    Mock Up

    Hard Tooling Fine-tune

    Software design Alpha Beta1 Beta2

    Integration test

    Pre-ITA

    ITA FTA

    IOT

    Logo test / Field Trial

    PPFP1

    2007

    Apr Jul

    i-mate Device CSchedule

    EMP U3601.0A 1.0B

    i-mate Device E

    http://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpphttp://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpp
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    2006

    Hardware

    Mechanical

    Software

    Product Verification

    MP in Aug, 2007ID finalize

    Production

    release

    May Jun AugSep SepOct Nov Dec Jan Feb Mar

    EP2

    FP2

    EP1

    MP

    EP0

    PCB#1 Ready

    Stack Up

    ME Design

    Mock Up

    Hard Tooling Fine-tune

    Software design Alpha Beta1 Beta2

    Integration test

    Pre-ITA

    ITA FTA

    IOT

    Logo test / Field Trial

    PPFP1

    2007

    Apr Jul

    i-mate Device ESchedule

    EMP U3601.0B

    i-mate Device A

    http://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpphttp://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpp
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    2006

    Hardware

    Mechanical

    Software

    Product Verification

    MP in Sep, 2007ID finalize

    Production

    release

    May Jun AugAug Sep OctNov Dec Jan Feb Mar

    EP2

    FP2

    EP1

    MP

    EP0

    PCB#1 Ready

    Stack Up

    ME Design

    Mock Up

    Hard Tooling Fine-tune

    Software design Alpha Beta1 Beta2

    Integration test

    Pre-ITA

    ITA FTA

    IOT

    Logo test / Field Trial

    PPFP1

    2007

    Apr Jul

    i-mate Device ASchedule

    EMP U360

    1.0B

    http://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpphttp://c/DOCUME~1/dalee/DOCUME~1/elmersu/LOCALS~1/GinoLin/Local%20Settings/Temp/notesE8DBF2/3G%20Schedule-2060215PM.mpp
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    Q&A