COPYWRITING  AND  ST

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IES  FIN

AL  PROJECT  

LAUREN  WOODS  

MANDATORIES  15% of the proceeds of each pair bought will go towards the Livestrong Cancer Foundation.

MAGAZINE:  NIKE  LIVESTRONG  PRODUCT  

LINE  The ads will target to the sentiment of helping out with the fight against cancer. With a dark background like Nike frequently does, the ad will use a pop of yellow on a black background to aesthetically contrast dark and light. One ad will be simple with the image of running shoes and a yellow ribbon next to it with a bold headline. Another ad will show the image of a person running with the headline big and a body copy blurb to explain the proceeds benefitting Livestrong Cancer Foundation.

Your dedication is what can help the Livestrong Cancer Foundation in their fight against cancer. Contact a sporting goods store or go online to www.nike.com.

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We give back what you put into it. Be an unstoppable force and buy Nike Livestrong Running shoes and we will donate to the Livestrong Cancer Foundation.

BODY  COPY  

Saving lives step by step.  

HEADLINE  

Advertising will inspire average athletic customers to do extraordinary things by introducing the Nike Livestrong product line. Support will be that your hard workouts can help those in need. Tone will be the gratifying feeling you get from both your work out and your assistance with the Livestrong Cancer Foundation.  

STRATEGY  STATEMENT  

MANDATORIES  Each office is independently owned and operated.  

NEWSPAPER:  RE/MAX  REAL  ESTATE  

AGENTS  The advertisement will have a picture of a suburban household with a sold sign in the front year that clearly displays the RE/MAX logo and contact information within the sign. In the corner will be the body copy with an opaque box behind the text to distinguish the text from the image. Another advertisement will have a cardboard box hinting towards a family having their dreams come true by buying their home and now moving their belongings.

 

Get connected with an agent today by calling 555-555-5555 or visit us online at www.remax.com

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Whether it’s buying or selling a home, choosing the right real estate agent will be the most important decision you make. At RE/MAX our goal is to offer supportive assistance to the stressful undertaking of buying and selling homes. Let us help you embrace the next phase life has to offer by connecting you with one of our knowledgeable agents today. We are a rapidly growing network of franchised real estate offices located across North America, the Caribbean, Europe, Southern Africa, Central America, South America, Australia, New Zealand, and Asia.

BODY  COPY  

We can make your dreams a reality. HEADLINE  

Advertising will expand RE/Max’s business efforts by highlighting their helpful service and widespread locations to future homebuyers. Support will be guaranteeing to help make a family’s dream a reality through friendly and caring agents. The tone will explain that buying a home can be less stressful with supportive assistance from a real estate agent.

STRATEGY  STATEMENT  

MANDATORIES    Caution: This product contains ingredients that may cause skin irritation on certain individuals. The contents are for external use and are not to be consumed.

MINORITY:  MAC  COSMESTICS  FOR  AFRICAN  AMERICANS  

Edgy vibe, featuring a close up shot of an African American woman with copy spaced around. The use of bold fonts and artistic images will capture the professional makeup side of the product.

 

Discover the unique colors of our mineral-enriched formula used by professional makeup artist all over. Go online to www.maccosmetics.com and unleash your true beauty today.

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With MAC Cosmetics your beauty on the outside matches the inside. It’s time to flaunt it.

BODY  COPY  

Beauty is striking.  

HEADLINE  

Advertising will promote MAC Cosmetics to African American women by providing a foundation that matches and enhances skin tones from light amber to dark ebony. Support will be that it is the only mineral-enriched formula made to fit your true skin hue and is used by professional makeup artists. Tone will exude the confidence, power, and beauty that all women posses.  

STRATEGY  STATEMENT  

MANDATORIES  Siri is only available on iPhone 4S and requires Internet access. Siri may not be available in all languages or in all areas. Features may also vary depending on location. Cellular date charges may apply.

SHIFTS  IN  CULTURE:  VOICE  ACTIVATED  

MESSAGING  ON  SMART  PHONES  

  The advertisement will be a sleek and simple layout that compares BlackBerrys to the iPhone 4s. The two phones will be placed side by side. Overtop of the blackberry will hover a magnifying glass expanded the small buttons which are hard to use and see with older adults . Next to it will be the iPhone 4S with Siri pulled up on the screen showing that you don’t need to use buttons.

Throw out the old and let us help you update to the new. Go to a local Apple retail store or order online at www.apple.com . You’re one button away from a world of possibilities.

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We made it possible. Get recommendations for nearby restaurants, find directions, or even convert your words into text through the easy to use Siri for iPhone 4S. Let Siri help you; all you have to do is use your voice.

BODY  COPY  

You say it. Siri does it. HEADLINE  

Advertising will connect the adult consumer market to invest in smart phones by proposing a voice-activated software for the iPhone 4S. Support will be that they don’t have to learn how to text message when they can press a button and the software automatically does their command for them. Tone will be that they can now engage in the advancements of technology used by the young the adult consumer market through easier application.

STRATEGY  STATEMENT  

MANDATORIES  See  the  full  Ticketmaster  Fan  Guarantee  for  details  and  exceptions  regarding  canceled  or  rescheduled  events,  lost  or  damaged  tickets,  or  on  refunds  and  exchanges.  

DIFFERENT  GENERATION:  MLB  WORLD  SERIES  2012  

One advertisement will be a single shot of a baseball field with a close up on the baseball. It will have a simply and bold headline with the copy underneath. Another ad will have a father and son walking into Busch Stadium together with the headline up top and the body copy on the side. Both will feature the St. Louis Cardinals logo.

 

Come experience an unforgettable game between the St. Louis Cardinals and the Texas Rangers at the historic Busch Stadium on October 28, 2012. Tickets are sold at Busch Stadium or online at www.ticketmaster.com

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Stop  and  think  for  just  a  moment.  Reminisce  on  your  childhood,  on  your  pop.    From  late  night  batting  lessons  to  simply  playing  catch  in  the  backyard,  your  dad  was  there  coaching  you  the  whole  way.  Baseball  became  a  common  bond,  a  shared  interest  between  the  two  of  you.  Nothing  compared  to  that  feeling  of  accomplishment  when  you  made  your  dad  proud.    It  was  the  cheering  of  your  biggest  sideline-­‐fan  after  hitting  a  home  run.  It  was  that  celebratory  hug  given  when  making  the  last  out  in  the  bottom  of  the  9th.  It  was  the  collecting  and  trading  of  baseball  cards  over  the  years.  It  was  the  endless  conversations  of  admired  players  and  team  stats.  It  was  the  triumphant  feeling  you  got  after  watching  your  team  win.  Most  of  the  significant  memories  from  your  childhood  revolved  around  baseball.  It’s  time  to  pass  the  tradition  down.    

BODY  COPY  

It’s America’s favorite pastime for a reason. HEADLINE  

(Used the teams and location from 2011 World Series) Advertising will promote attendance of both adult and children audiences for the 2012 World Series. Support will be the once in a lifetime experience of the 2012 St. Louis Cardinals’ lineup, the infamous Busch Stadium atmosphere, and the rival competition of the Texas Rangers. Tone will be the unforgettable connection shared between a Father and Son through a memorable event.

STRATEGY  STATEMENT  

MANDATORIES  All services are FREE and confidential.  

POLITICAL:  ABORTION  

The advertisements will use the power of image to grab the attention of the viewer through a photograph in a baby hospital room. A row of bassinets will be lined as the photograph is taken through the window view. Each basket will have a baby sleeping in it while one of the bassinets is empty. The headline will be clear and bold at the very top and the call to action will be found at the bottom.

We are here to let you know that you have options. If you are pregnant and would like to talk to someone, go online to www.imadethisupCPC.org or call us at 555-555-5555. Here at the Crisis Pregnancy Center we care about your future, as well as your baby’s.

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No body copy is needed so that the emphasis focuses on the one-liner and the power of image.

BODY  COPY  

What if it had been you?  

HEADLINE  

Advertising for the Crisis Pregnancy Center will resonate with parents, and pro-life audiences while challenging the ideals of pro-choice idealists. Support will be the simply stated headline, which captures the egocentric philosophy of our own personal selves and lives that we all have rooted within. The tone will be thought provoking and hard to contend due the bold, point blank statement of the ad.

STRATEGY  STATEMENT  

MANDATORIES  Keep out of reach of small children and infants.  

HUMOR:  VENUS  GILLETTE  DISPOSABLE  

RAZORS  The advertisements will define the relationship of a couple by portraying a bored female alongside a male who is staring at the television. It will also feature an enlarged image of the razor to incorporate the product to the copy of the ad.

 

Toss out your old razors and buy Venus Disposable Razors today. All Gillette products can be purchased at convenience stores nearby.

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Are your razors becoming old like your relationship? We believe it’s time for a new one. Venus proudly introduces our newest disposable razor with 5 blades. No more dull razors, no more dull boyfriends.

BODY  COPY  

If only relationships were like razors. Just use and toss.  

HEADLINE  

Advertising will target female customers by humorously marketing Venus Disposable Razors through an amusing example of relationships. Support will be that it is the first ever 5-blade disposable razor and is also effortless to replace. The tone will be comical as it relates an old and dull relationship to an old and dull razor.  

STRATEGY  STATEMENT  

MANDATORIES  Enjoy responsibly. All consumers must be 21 years of age or older. 4.2% ALC/Vol.

BRAND  EXTENSION:  BUD  LIGHT  LIME-­‐A-­‐RITA  Advertisement will use the bright green color of limes to catch the attention of the viewer. An image will show a bud light lime bottle, a margarita glass, and a half cut lime sitting next to each other on a table outside by the pool. The beer bottle will be sweating from the heat and the background will be slightly blurred with a sharp focus on the objects on the table. Around it will be the headline and body copy. Another ad could play off the vibrancy of the green color and have a textured effect like water droplets in the background with a picture of the can expanded with text around it.

 

Go ahead and try it for yourself. We guarantee it will be a hit. Sold in local convenience/liquor stores.  

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Life throws you curve balls. We thought we’d throw one back. We introduce to you our new Bud Light Lime-A-Rita. If two is better than one, there’s no way we could go wrong with these classics.

BODY  COPY  

Life gave us limes, so we made margaritas.

HEADLINE  

Advertising will introduce Bud Light Lime-A-Rita to the adult consumer market. Support will be the guaranteed great taste due to the combination of two classics (Bud Light Lime and margaritas.) Tone will be a message of extreme confidence that entices consumers to try such a bold addition to the Bud Light Family.

STRATEGY  STATEMENT