FINAL PROJECT

“Marketing Strategies of Tour Packages in

PT. Dwidaya Wisata Indonesia Bali”

VIKACORI YUDITHA MAGDHALENA ANTOU

BY

I - INTRODUCTION

II - THEORITICAL BASES111 - RESEARCH METHODOLOGY

IV - RESULT OF RESEARCH & DISCUSSIONV - CONCLUSION &

SUGGESTION

Important Sector

TRAVEL

AGENCY

Marketing

Strategies

TOURISM

To Develop Country

Spearhead of the Development

Company Has Weaknesses

Formulation of problem

How are the marketing strategies of tour packages

in PT. DWITours ?

What are the constraints faced by PT. DWITours in

improving its production & how to overcome these

problem

To know & identify the marketing strategies of tour packages owned by PT. Dwidaya Wisata Indonesia (Dwitours)

To know the efforts of PT. Dwidaya Wisata Indonesia in facing obstacles to improve their products in the future

More Knowledge, applied theories, as research material

Reference in Library, source reading

material to improve Insight

As the evaluation to improve the quality of

services, consideration in making a policy for

betterment of company

Marketing Strategy

Marketing Mix

Tour Package

Tour & Travel Agency

Scope of Tour & Travel Agency

RESEARCH METHODOLOGY

Time

Place

1st April – 30th June

2014

PT. Dwidaya Wisata Indonesia Bali

DATA COLLECTING TECHNIQUES

Observation

Interview

Literature

RESULTS OF RESEARCH & DISCUSSION

Market Analysis

Pricing Policy

Indirect Marketing

Promotion

Constraints in

1. Price Competition

2. Lack of Promotion

CONCLUSION & SUGGES

TION

CONCLUSION

Continuing to provide competitive prices but still give priority to customer in order to

convince them

Optimizing promotional activities in offering tour packages

SUGGESTION

Provide facilities that prioritize the services for consumer’s satisfaction

Improve the performance of employees

Used any other strategies such as packaging, live events & public relation to increase the number of customers

Expand the target market to countries in America & Europe

SWISSBEL RESORT SANUR

BALI during Hotel

Inspection

THANK YOU&

GOD BLESS YOU ALL^_^