KATY MCDOWALLFinal Project: Professional Portfolio

Katymcdowall.com• Professional portfolio featuring clips, design work,

photography & other multimedia projects, plus resume and blog

• Goal: create a site for potential employers to view and for others to view my recent works

Rationale • Significance: Professional portfolio • Target audience: employers • Uniqueness: clean, well-organized, easy to navigate

Content • Sections:

• Home• About • Portfolio Clips, Photos, Design, Multimedia • Blog

• Why: Necessary for professional portfolio / web presence

• Major feature: recent works

Multimedia/Interactive Features • Twitter (or Facebook) widget • Contact form• Resume plugin (maybe the timeline one) • Photos• Video

Website Homepage

Website – Example of Portfolio Section

About Page

Marketing Plan• Channels

• Word of mouth, business cards• Goal: To tell friends, family and colleagues about my website

• Social media- Facebook, Twitter, Instagram• Tell an audience of mostly friends to visit my website, thus marketing

messages will be conversational

Social Media Messages

Analytics – Month Overview

Analytics – Acquisition for past month

Analytics – Social media acquisition

Analytics – Pageviews, bounce rate

Analytics – Visitors Flow