final project presentation - baird

5
WE ONCOLOGY KAREN STUART HA 3970 FALL 2015 BAIRD “DIAGNOSING FOR TODAY’S, TOMORROW”

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WE ONCOLOGY ™

KAREN STUARTHA 3970 FALL 2015 BAIRD

“DIAGNOSING FOR TODAY’S, TOMORROW”

“DIAGNOSING FOR TODAY’S, TOMORROW”

WE ONCOLOG

Y ▸ Dallas, TX

▸ Diagnosis, Treatment, and Care

▸ Medical and Surgical Treatments

▸ Radiation

▸ Blood Cancers

▸ Leukemia

▸ Lymphoma

‣ Process In Need Of Improvement

‣ Diagnostic rate of benign and

malignant blood tumors

‣ Concerns :

‣ Lose business to higher diagnostic rates

‣ Potentially begin to miss possible preventions

‣ The Future :

‣ Leading diagnostic center within 5-7

years, 8-10 at most (Texas)

‣ Top requested center for care and

treatment (Texas)

‣ Top requested center for diagnosis,

treatment, and care (America)

“DIAGNOSING FOR TODAY’S, TOMORROW”

REVOLUTION CT ™

BENEFITS

▸ Reduces radiation dosage needed for imaging

▸ Whole organ coverage enables 4D imaging for all

anatomies to visualize vascular flow, organ motion or

kinetic properties.

▸ Lower energy consumption and sitting costs

RISKS

▸ Hardening Artifacts

▸ Difficulties among patients with high heart rates

and/or metallic implants

▸ Expensive equipment

“DIAGNOSING FOR TODAY’S, TOMORROW”

MULTITOM RAX

BENEFITS

▸ Multiple x-rays

▸ First-time and real 3D

▸ Robot moves, not the patient

▸ Low dosage of radiation

RISKS

▸ Future availability not guaranteed

▸ Must use post-processing system to produce

3D images

▸ Pending 510(k) clearance

“DIAGNOSING FOR TODAY’S, TOMORROW”

PRODUCT RECOMMENDATION

▸ Clinical Benefits

▸ single beat, motion-

free images

▸ flexible scan modes

▸ whole organ 4D

coverage

▸ Patient Benefits

▸ reduces radiation dose

≈ 82%

▸ wider 80 cm bore

(claustrophobia)

▸ delivers personalized

patient information

‣ User Benefits

‣ Clarity Operator

Environment

‣ quick access to exams

‣ alerts tasks completed

‣ plan-ahead lists