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New Service New Service

Team: LadybugsTeam: Ladybugs

MKT 220 Final Team Project

Final Team

ProjectTeam: Ladybugs

SummarySummary.

Trang

Hoa

Thuy

Quynh

Cuc

6. Media used to market

5. Price & Competitor

1. Our Company & Our Service

2. Our Logo

3. Value proposition

4. Benefits & Differentiation

Dung

Our CompanyOur CompanyName: Ladybugs GroupSlogan: Lightening your LoveMission Statement:

We create sweet moments for couples

Vision: To help customers to have happy

memories in life.

Our LogoOur Logo ShapeLeaf: Development, Creativeness, Environment friendly products & serviceBirthday cake: Joy, Happiness, Sweetness & Sacredness of birthday 2 Ladybugs: Closeness & Love of couples

Our LogoOur Logo

Color

Green – balance, harmony & growth

Pink - Compassion,

Nurturing & Love ; Immature &

Girlish

Gray – Maturity, Strength &

Responsibility

Light Blue – Trust, Honest & Loyalty

Brown & Box shape – Security, Protection &

Material Wealth

Our ServiceOur Service

Purpose:

Operating the

most happiness

moments for

Lovers on the

birthday

Our ServiceOur ServiceName: “SD4L” (Special Day For Lovers)Message: creating a great day for your

lovers.Representing for the group’s development

in the future. • Adding & expanding more services:

anniversaries, family members’ birthdays, friends’ birthdays, etc.

• E.g: “SD4W”, “SD4F”, “SD4D”, “SD4M”, etc.

Be impressive customer can remember easily

Marketing StrategyMarketing StrategyCustomer Needs: People need

affection

Customer Wants: People want to have

special

time to express their feelings

to lovers.

Target Customers:

the young people

(18-30 years old)

Marketing StrategyMarketing StrategyValue Proposition: Customer Value Proposition (CVP) promising high quality, professional

service satisfying customers’ requirements creating belief for customers Employee Value Proposition (EVP) respecting every ideas of staff rewarding for staff having good

performance

Marketing StrategyMarketing Strategy Benefits Holidays: Discount 6%

in totalo Lunar New Yearo International Women’s

Day (8/3)o Liberation Day of

South Vietnam(30/4)o International Labor

Day (1/5)o Independence Day of

Vietnam (2/9)

o Vietnamese Woman’s Day (20/10)

o Christmas (24-25/12)

Valentine day (14/2): special pack

Marketing StrategyMarketing Strategy Benefits• Every month: Free Video Recording for the

first 3 customers.• Programs for Loyal CustomersVIP Card: introduce to 10 couples =>

discount 5% each time Upgrade VIP Card: introduce to >10 couples

Marketing StrategyMarketing Strategy Differentiation The 1st service in Hanoi organizes birthday

celebration for couples Serving: Flexible time, anywhere (in Hanoi) • best quality• the most reasonable price• the most unique ideas for customer requirements

Marketing StrategyMarketing Strategy Price:

500,000 VND

Birthday cake Drink

Balloon Birthday

hatsMusicCard

Flowers

1,000,000 VND

Items of “Sunny Day”

Adding 5 photos + 1

frame (15x27) 1 pair of movie tickets

Only for Feb 14

1,420,000 VND

Items of “Windy Day”

Adding Bear

Flowers or A pair of

cup

Flexible Price

(>500,000 VND)

Depend on customer’s requiremen

t

Sunny Day Hottest Day

Stormy

Day

Windy Day

Marketing StrategyMarketing Strategy

Marketing StrategyMarketing Strategy Customer Loyalty Professional serviceReasonable Price Preference Competitors “Happy Birthday” Joint stock CompanyWebsite: www.sinhnhat.vnHeadquarter: Ho Chi Minh City

MediaMediaTo market our service, we use:

Social Medi

a

• Social networks

• Blogs

• Forums

• Content communities

• Micro blogging

Word of

Mouth

MediaMedia

MediaMedia video

ReferenceReference N.a, ‘Understanding the meaning of Colors in

Color Psychology’, empower-yourself-with-

color-psychology, last viewed 26 October

2012.

<http://www.empower-yourself-with-color-

psychology.com/meaning-of-colors.html>

SinhNhat.vn 2012, ‘Câu chuyện

SinhNhat.Vn’, Giới thiệu Công ty, last viewed

16 October 2012.

< http://sinhnhat.vn/To-Chuc-Sinh-Nhat/Gioi-

thieu/>

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