final presentation of tata nano
DESCRIPTION
from pndc collegeTRANSCRIPT
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PUBLIC NIGHT DEGREE COLLEGE
TATA NANOBY -: NEETU - 01
ABID-O3 PRAVIN - 05
VIVEK - 07 JASON - 09 KAVITA - 12
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To develop TATA into a world class
Indian car brand for innovative
and superior value vehicles
VISION
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• To be the most admired multi-national Indian
company producing vehicles that people love to buy
• To create an organization that people enjoy
working for doing business with and investing in
Mission
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“I saw families ridding around on scooters with kids standing up and mother carrying a baby
and sitting Pillion and decided to do something about . It started as an quest for an
affordable transportation solutions.”
.
Idea Generation Of Nano
Source – Business Standard
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TATA’s NANO
Why
Nano ?
A Promise is
A Promise – Ratan Tata
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SWOT Analysis
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Strengths
PriceMileageStyleBrand NameFirst Innovation
Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur
Weakness
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Strategy
• Time honored International strategy• Effectively used parliamentary politics as business strategy• Politics shaping Nano’s future• Earlier less reliance on states
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Location of Manufacturing Plant
• TML intending to set manufacturing plant• Considered locating plants in various states• Accurate understanding of :– Political interests Compulsion of State Government
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Contd..
• Exploited such weakness to its advantage• Incentive package in Uttarakhand/Himachal Pradesh a)100% exemption from excise duty for 10 years b)100% exemption from Corporate Income tax• WB out of desperation walked into the trap
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Singur - Tata
• Govt. WB keen for rapid industrialisation• Approached Tata Motors• Tata Motors showed interest in locating the plant in WB• Chose Singur a small town in Hoogly district of WB• Govt. WB provided TML a loan of 200 crores at 1%
interest
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Tata enjoying the most of incentives!!!
• A comprehensive package of incentives• Electricity Clause – Electricity at Rs.3kwh• Loan Repayment – Loan with interest repayable in annual installments• Lease rental
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Political Battlefield
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Land Controversy
• Acquired Land• Compensation
• Misunderstanding
• Admitted Mistake
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“Great agitation and
great aggression”
“You cannot run a plant where the wall is being broken; you cannot
run a plant where bombs are being thrown from all the sides; you
cannot run a plant where the people have been intimidated or
threatened. This is only during the construction, what happens
when we actually start running the plant!”- Ratan Tata
Chairman,Tata Motors Ltd
FRONT LINE ,Volume 25 - Issue 22 :: Oct. 25-Nov. 07, 2008. INDIA'S NATIONAL MAGAZINE
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Destructive Politics...
“I once mentioned that if somebody puts a gun to my head, you
either pull the trigger or take the gun away because I will not
move my head. I think Ms.Mamta Banerjee has pulled the
trigger,”- Ratan Tata
Chairman,Tata Motors Ltd.
FRONT LINE ,Volume 25 - Issue 22 :: Oct. 25-Nov. 07, 2008. INDIA'S NATIONAL MAGAZINE
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Effects on West Bengal
• Brand Image• Damages to the Public property• Losses beared •Unemployment
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Effects on Tata Motors
• Tata Gained a Seven Crucial Months - Commodity Prices declined - Advances - Mobilise the Funds
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Fight for Nano Begins – Again• West Bengal’s loss another State’s gain
• Karnataka 1st to offer
• Gujarat offered 3 strategic locations
- Mundra in Kutch district
- Charodi in Sanand
- Surat
• Orissa offered land at Gopalpur
• Maharashtra, Andhra Pradesh, Uttarakhand also made an offer
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• Reliable Infrastructure• Locations - Government owned land• Charodi and Chharal villages in Sanand the ultimate choice
“You are stupid if you are not in Gujarat” - Ratan Tata
Vibrant Gujrat
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Benefits to Loan of Rs 9,570 crores
THE DEAL
Rs 2,900 cr for Nano plant
Rs 6,670 cr for Infrastructure development
Repayment of Rs 9,570 cr loan @ 0.1% over 20 years
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• 100% exemption on electricity duty
• Concessional power tariff
• 1,100 acre land comes cheap
• No stamp duty, Registration and transfer charges
• Payment for land in 8 equal annual instalments
THE SWEETNERS
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Thank You