final presentation chateau margaux
TRANSCRIPT
![Page 1: Final presentation Chateau Margaux](https://reader033.vdocuments.mx/reader033/viewer/2022061307/58e921921a28ab15428b478f/html5/thumbnails/1.jpg)
MARGAUX DU CHÂTEAU MARGAUX
THIRD-SELECT GRAPEObjective: Awareness & Education
Charlene PetersInternational PR CampaignFinal Project: May 4, 2015
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STRENGTHSEstablished reputation
Return to classics trend
WEAKNESSESConsumer confusion
Potential to lower value
OPPORTUNITIESAffordabilityImmediate
consumption
THREATSImage
Owner’s retirement
SituationAnalysis
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OBJECTIVE Raise Awareness, Educate the Public & Media
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STRATEGY
U.K. U.S. France
Japan
Promotional & Educational Events
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TACTICSPress trip to visit Château
Brand Ambassador
KERRY WASHINGT
ON
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CONTEST
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HASHTAG#Margaux3
![Page 8: Final presentation Chateau Margaux](https://reader033.vdocuments.mx/reader033/viewer/2022061307/58e921921a28ab15428b478f/html5/thumbnails/8.jpg)
THANK YOU!Questions?