Vancouver Whitecaps FCBy: Sara Greenspan

History

• A Canadian soccer team• Based out of Vancouver, British Columbia• Part of Major League Soccer (MLS)• Joined MLS in 2011

Goals• Increase attendance• Increase team recognition

and awareness

Challenges

• Having a family friendly environment• Including children in game time activities• Get involved with fans during the off season

• Off season advertising

Why Use Social Media?

Contest• Bell is the Premier Founding Partner of the

Vancouver Whitecaps FC

• Involve Bell in a contest throughout the soccer season

Money Allocation

Timeline

• Promote Whitecaps during off season• Engage community in beginning of the

season• Release a Groupon• Have Bell’s contest run through second half

of the season• Release another Groupon

**Use social media year-round**

Measuring Success

• Surveys• Compare turnstile

numbers from game to game.

• Ticket Sales• Online Tools

Sit back, relax and enjoy the game!