Gallant Team

Be Gallant

Men’s Fashion Magazine

Appealing to young men in the Urban world

Modern

Blayke

23, single, fresh out of college

Confident, bold, edgy, unique

Up-and-coming graphic designer

Lives in a Northeastern city

Establish and Expand

Establish customer base

5 sponsors by the first quarter

Increase brand awareness

Set Apart

Inspire readers to be something better than the normal influence

Reaching into urban market

Younger audience

Pushing diversity

Design

Sanserif fonts to appeal to modern audience

Color choices: Orange, Gray

Sleek masculine design

Within Gallant

Fashion

Hot Spot

Music

Feature

Technology

Inspiration

Money Matters

Issue $4.99

Slightly Cheaper than Competitors

Subscription $13

Northeastern Distribution

Gallant sold in Northeastern cities: Baltimore Washington D.C. Philadelphia New York Boston

Reaching Suburban areas as well

Advertisers

Radio Ad

Supermarkets all across the northeast

Partner with Jcrew, Express

Partner with

Express

JCrew

Urban outfitters

Goodwill

Promotion

Spotify, Pandora Ad (digital marketing)

Posters Paint the shuttle or bus in a northeastern city (G-

marketing)

Social Media

News letters (E-mails)

Fashion Show (g marketing)

Get Connected

Host social media sweepstakes Facebook contest Hash tag contest for photo of the week for instagram Tweet your tips, have conversation for gallant members Discounts for followers (Free for me)

#BeGalant

Interactive Blog

Digital Media

YouTube videos

Contests

Digital Magazine

How to Match Ap

Interactive website

Gallant is Worth Your Investment

Men’s Fashion Magazine

Appeal the Urban world

Younger audience

Appeal to modern culture

Make Money